TV NETWORK: KETTLE

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Released:	October 2007
Advertiser:	CANAL+
Brand name:	TV NETWORK
Agency:	GRUPPA 66 OGILVY
Country:	Poland
Category:	Publications & media
Tags:	Warsaw

Credits:

Advertising Agency: GRUPPA 66 OGILVY, POLAND, Warsaw
Executive Creative Director: Michal Nowosielski
Creative Director: Michal Nowosielski
Scriptwriter: Michal Nowosielski
Agency Producer: Dominika Lobacz
Account Supervisor: Maciej Lissowski/Agnieszka Mazurek
Sound Engineer: Krzysztof Wawrzak


Script in English
MVO: They’re sitting. Man in armchair on the left side of the room – tall, thin, athletic. Woman on the sofa – white t-shirt, dark loose slacks, relaxed. Suddenly a sound… Well, maybe it’s coming… Yes, it’s kettle’s whistle! Man gets up, walks to the right side of the room, enters the kitchen. The kettle’s whistling louder, piercing. Man turns off gas, fire goes out. Kettle’s whistling for some more but quieter as if getting weaker, devoid of power... Man lifts kettle from stove, pours water into cup where teabag was already waiting...Tea is brewing...Absolutely incredible!

ANN: Let’s not fool ourselves, life is not this exciting. But Canal+ certainly is.
Script in Orginal Language
MVO: Siedza. Mezczyzna w fotelu, po lewej stronie pokoju, wysoki, szczuply, atletycznie zbudowany… na kanapie kobieta, jasna koszulka, ciemne, luzne spodenki, ulozona wygodnie, no, moze teraz, jakis dzwiek, tak, to gwizdek czajnika, mezczyzna wstaje, przechodzi na prawa strone pokoju, wchodzi do kuchni, czajnik gwizdze w nieboglosy, mezczyzna przekreca kurek, plomien gasnie, czajnik pogwizduje jeszcze chwile, ale juz coraz ciszej, jakby opadal z sil, mezczyzna zdejmuje kurek i wlewa wrzatek do filizanki, w której juz tkwila torebka herbaty, herbata naciaga, cos nieprawdopodobnego!

ANN: Nie oszukujmy sie, zycie nie dostarcza zazwyczaj zbyt wielkich emocji. A Canal+ i owszem.
Brief Explanation
The spots tell mundane stories in a highly emotional way ending up with a twisty conclusion that although real life is not in fact this exciting, Canal+ certainly is. Which goes along with the brand message that Canal+ adds emotions to life.