TV NETWORK: SHOELACE

	Download original version (size: 1.7 MB; duration: 00:44)
Released:	March 2008
Advertiser:	CANAL+
Brand name:	TV NETWORK
Agency:	GRUPPA 66 OGILVY
Country:	Poland
Category:	Publications & media
Tags:	Warsaw

Credits:

Advertising Agency: GRUPPA 66 OGILVY, POLAND, Warsaw
Executive Creative Director: Michal Nowosielski
Creative Director: Michal Nowosielski
Scriptwriter: Michal Nowosielski
Agency Producer: Dominika Lobacz
Account Supervisor: Maciej Lissowski/Agnieszka Mazurek
Sound Engineer: Rafal Kulczycki


Script in English
MVO: So, earlier today I went out to buy a camping stove, for I need one at my cottage house... I parked there by the shop and I had, literally, some 10 meters to walk. So, I’m walking. I’m walking but I feel that something strange is happening to my feet, that is somewhere near the ankle something is dangling… I don’t know, swinging…Something very loose is …kind of grazing me, tickling me, touching me gently… So, I look down and see that my shoelace has untied! I look around for something I could rest my foot on, a small wall, a rubbish-bin, anything, but there is nothing. Then I momentarily make a decision, I knee down and quickly tie the shoe. It was the left shoe, I think...or the right one...

ANN: Let’s not fool ourselves, life is not this exciting. But Canal+ certainly is.
Script in Orginal Language
MVO: Pojechalem dzisiaj kupic taka kuchenke turystyczna, bo potrzebuje na dzialce… Zaparkowalem pod sklepem i, doslownie, mialem jakies 10 metrów do przejscia. Ide, ale czuje, ze cos mi sie dzieje ze stopami, znaczy gdzies w okolicach kostki cos mi sie majta… wije… cos wiotkiego mnie… tak jakos muska, laskocze, jakby smaga leciutko… Opuszczam glowe, patrze, a to sznurowadlo mi sie rozwiazalo. Rozgladam sie dookola, ale nie ma zadnego murku, ani kosza, zebym mógl oprzec noge, momentalnie podejmuje decyzje, klekam na jedno kolano i szybko zawiazuje tego buta. To lewy byl but, mi sie zdaje...czy prawy...

ANN: Nie oszukujmy sie, zycie nie dostarcza zazwyczaj zbyt wielkich emocji. A Canal+ - i szem.
Brief Explanation
The spots tell mundane stories in a highly emotional way ending up with a twisty conclusion that although real life is not in fact this exciting, Canal+ certainly is. Which goes along with the brand message that Canal+ adds emotions to life.