TV NEWS CHANNEL: RUMSFELD

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Released:	February 2008
Advertiser:	CNN Turk
Brand name:	TV NEWS CHANNEL
Agency:	DDB & CO.
Country:	TURKEY
Category:	Publications & media
Tags:	Istanbul

Credits:

Advertising Agency: DDB&CO., TURKEY, Istanbul
Creative Director: Karpat Polat
Scriptwriter: Erhan Basaran, Gul Kanik, Ali Bati, Volkan Karakasoglu
Agency Producer: Umit Bak
Account Supervisor: Ela Gokkan, Ozlem Delikanli
Sound Engineer: Keren Dograr, Ete Kurttekin


Script in English
MVO: There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns. There are things we don't know we don't know.

SFX: Laughs

ANN: To understand Donald Rumsfeld and Washington’s Policy, watch CNN Turk.
Script in Orginal Language
MVO1: There are known knowns. These are things we know that we know.

MVO2: (Translating) Bilinen bilgiler vardir. Bazi bilgileri bildigimizi biliriz.

MVO1: There are known unknowns. That is to say, there are things that we know we don't know.

MVO2: (Translating) Bilmedigimiz bilgiler de vardir. Yani bilmedigimizi bildigimiz bilgiler.

MVO1: But there are also unknown unknowns. There are things we don't know we don't know.

MVO2: (Translating) Ama en önemlisi bilmedigimiz bilinmeyenler. Yani bilmedigimizi bilmedigimiz bilgiler.

SFX: Gülme efekti

ANN: Donald Rumsfeld’i ve Washington’in dis politikasini anlamak için CNN Turk.
Brief Explanation
Washington’s foreign politics have always been in the agenda of Turkey as the neighbour of Iran and Iraq. Washington statements are discussed endlessly in media. CNN Turk inform Turkey as the television channel most closely monitoring Washington.