TV SUBSCRIPTION SERVICE: BRAZILIAN PREMIER LEAGUE

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Released:	July 2007
Advertiser:	SKY TELEVISION
Brand name:	TV SUBSCRIPTION SERVICE
Agency:	Giovanni+Draftfcb
Country:	Brazil
Category:	Commercial public services

Credits:

Advertising Agency: GIOVANNI+DRAFTFCB, BRAZIL
Creative Director: Sidney Araújo/Ricardo John/Adilson Xavier
Scriptwriter: Guilherme Aché/Sidney Araújo
Agency Producer: Victor Alloza/Viviane Guedes
Account Supervisor: Marco Aymoré/Mauro Silveira/Larissa Zucatelli
Advertiser's Supervisor: Marcelo Miranda/Agrício Neto/Cristiane Stuart


Script in English
MVO: And it’s the kick off for one of the greatest Brazilian soccer classics! Pingo passes to Tilico. Tilico has the ball, and what a fantastic control! He makes a long pass to Chapinha. Chapinha conduces the ball next to the right corner, puts the ball in the area, Tico-Tico is going to score… yeeeeeeeees! Oh my God! Yes! Yes! Yes! Yes! Oh God! Yeeeeeeeeeah!!!! Oh, yes! Yes! Yes! oh God… Ohhhhhh…ohhhhhh!!

SFX: Music

ANN: When you subscribe to Sky you get the Brazilian Cup and the Playboy TV entirely for free!
Sky. That’s TV.

Script in Orginal Language
MVO: E começa esse que é um dos maiores clássicos do futebol brasileiro!! Pingo passa pra Tilico. Tilico ginga no meio de campo, vai levando a bola pela esquerda... inverte para Bené que avança pela linha de fundo, cruzou, Chapinha se apresenta, vai marcar, vai marcar.. éééééééééééééééééé....sso! Ai... assimmm! Ééééé... oh meu Deus! Isso! Ai, Meu Deus, mas que... áaaaaai meu Deeeeeeus!

SFX: Musica

ANN: Agora, assinando qualquer pacote da Sky, você ganha o brasileirão e o Playboy TV.
Sky. TV é isso.

Brief Explanation
The briefing required a spot for the new Sky promotion: subscribing to the package Sky Brasileirão (Brazilian Premier League), the consumer got Playboy TV for free. As these two channels have predominantly male audiences, we had the opportunity to do a relevant, irreverent and targeted spot that spoke directly about two of men’s great passions: football and sex.