TV SUBSCRIPTION SERVICE: CHEWBACCA

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Released:	March 2007
Advertiser:	SKY TELEVISION
Brand name:	TV SUBSCRIPTION SERVICE
Agency:	Giovanni+Draftfcb
Country:	Brazil
Category:	Commercial public services

Credits:

Advertising Agency: GIOVANNI+DRAFTFCB, BRAZIL
Creative Director: Alexandre Peralta/Adilson Xavier
Scriptwriter: Ricardo John
Agency Producer: Victor Alloza/Viviane Guedes
Account Supervisor: Marco Aymoré/Mauro Silveira/Larissa Zucatelli
Advertiser's Supervisor: Marcelo Miranda/Agrício Neto/Cristiane Stuart
Sound Engineer: Teresa Moranduzzo


Script in English
FVO: The problem is my son, doctor. Recently his voice has changed, it's really different.

MVO: Let me hear his voice then.

FVO: Are you sure you won’t be shocked?

MVO: I’m sure. Especially because after I found out I can subscribe to Sky with a minimum discount of 20.90 and also get full coverage of Big Brother or the Brazilian Soccer Championship for free, nothing shocks me any more.

FVO: The doctor wants to hear your voice, dear, so go ahead and say hi to the nice doctor!

MVO2: Groaning, like the Star Wars character Chewbacca

Doctor: That’s some voice. Have you tried gargling lemon juice?

ANN: Call 404-1111 and sign up.
Sky. That's TV.


Script in Orginal Language
FVO: O problema é o meu filho Doutor. De um tempo para cá, a voz dele mudou, tá muito diferente.

MVO: Deixa eu ouvir a voz dele então.

FVO: O senhor promete que não vai se impressionar?

MVO: Prometo. Até porquê depois que eu descobri que eu posso assinar Sky+Directv com um desconto de no mínimo 29,90 e ainda ganhar o Big Brother grátis eu não me impressiono com mais nada.

FVO: O doutor quer ouvir sua voz filhinho, fala oi pro doutor fala!

SFX: E ouvimos um 'rosnado' igual ao do Chewbacca

MVO: Vozeirão hein.. Já tentou gargarejo com limão?

ANN: Ligue 404.1111 e assine.
Sky TV é isso.

Brief Explanation
To show all the features that only a subscriber to Sky has in the most irreverent fashion, we used a very famous character in Brazil and the world: Chewbacca from the Star Wars series.