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| Released: | February 2008 |
| Advertiser: | NAMPAK |
| Brand name: | TWINSAVER TOILET TISSUE |
| Country: | South Africa |
| Category: |
Cosmetics & beauty products |
Advertising Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA, Johannesburg
Executive Creative Director: Damon Stapleton
Creative Director: Hennie Stander/Adam Weber
Scriptwriter: Wihan Meerholz/Dan Parmenter
Agency Producer: Alison Ross
Sound Engineer: Lourens Persson
Script in English
SFX: Guitar music
MVO: (Singing) So I was minding my own business when I felt it stir inside
I had to shake it off, I couldn’t take it in my stride
So I went off to the bathroom with the newspaper in hand
Now I’ll tell you what went down and I’m sure you’ll understand
I’m drilling for mud bunnies
Cutting a coil, baking brownies
Laying bricks, sending friends to the sea
Squeezing cheese and pushing putty
Touching cloth, dropping a log
Sacrifice to the Porcelain God
Dropping the kids off by the pool
It’s ok with Twinsaver, me and you...doo doo...
I’ve released the chocolate hostage and it’s circling the bowl
A single flush sent it down like a homesick mole
My mission is accomplished, I’ve done some crowd control
But tomorrow after lunch I’ll be reaching for another roll
There for the unmentionables
There for the unmentionables
There for my number two
It’s ok with Twinsaver, me and you...doo doo
Brief Explanation
Twinsaver Toilet Tissue needed a memorable way to mention 'the unmentionables.' So, instead of a 30" spot, we wrote a full song about it.
The track went out on radio as well as virally, along with a behind-the-scenes video. The video was also uploaded to YouTube and MyVideo.co.za and has over 1,400 hits thus far.