TYLENOL PAIN TABLETS: OUCH ROCK

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Released:	October 2006
Advertiser:	JANSSEN-CILAG
Brand name:	TYLENOL PAIN TABLETS
Agency:	EUGENIO
Country:	Brazil
Category:	Pharmacy

Credits:

Advertising Agency: EUGENIO, BRAZIL
Executive Creative Director: Carlos Valladão
Creative Director: Fernando Suzuki
Scriptwriter: Fernando Suzuki/Adriana Suzuki
Agency Producer: Madalena Angelo
Account Supervisor: Carlos Pachelli
Advertiser's Supervisor: Adriana Martins
Director: Dimi Kireeff
Sound Engineer: Daniel Gali


Script in English
SFX: music

MVO: Ouch! Ouch! Ouch! .... Ow! Ow! Ow! Ow! ...

ANN: Listen to your pain. It asks for Tylenol.
Script in Orginal Language
SFX: music

MVO: Ai! Ai! Ai! Ai! Ai! Ai! Ai! ... Ui! Ui! Ui! Ui! Ui! Ui! Ui!...

ANN: Ouça sua dor. Ela pede Tylenol.
Brief Explanation
In Portuguese, pain expressions like "Ouch" and "Ow!" sounds like "Ai!" and "Ui!"