UNDERWEAR: TALKING BREASTS

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Released:	March 2005
Advertiser:	SARA LEE BRANDED APPAREL ITALIA
Brand name:	UNDERWEAR
Agency:	XG PUBLISHING
Country:	Italy
Category:	Clothing, Footwear, Accessories
Tags:	Milan

Credits:

Advertising Agency: XG PUBLISHING, ITALY, Milan
Creative Director: Paolo Monesi
Scriptwriter: Paolo Monesi
Agency Producer: Paolo Monesi
Account Supervisor: Andrea Vitali
Advertiser's Supervisor: Andrea Vitali
Director: Paolo Monesi
Sound Engineer: Andrea Vitali


Script in English
SFX: Lovable music

Breast no.1: Are you sleeping?

Breast no.2: Suffocating right here? I can barely breathe!

Breast no.1: She’s crazy!

Breast no.2: She crushes us!

Breast no.1: She pulls us up too much!

Breast no.1+2: We need to be comfortable!

Woman: OK then you two, which bra do you want?

Breasts no.1+2: Lovable!

SFX: Lovable music (louder)

VO: For every Essential Touch bra you get another one with transparent shoulder-straps for only one Euro. Only at Lovable sellers and at Lò shops.

Breast no.1: This time she has to choose Lovable!

Breast no.2: Two bras and one pratically for free!

Woman: If they could talk they would choose Lovable.
Script in Orginal Language
SFX: Musica Lovable

Tetta n.1: Stai dormendo?

Tetta n.2: Sacrificata qui dentro? Non respiro!

Tetta n.1: E’ pazza.

Tetta n.2: Ci stritola!

Tetta n.1: Ci tira troppo su!

Tetta n.1+2: Abbiamo bisogno di stare comode!

Donna: Insomma voi che reggiseno volete?

Tetta n.1+2: Lovable!

VO: Per ogni reggiseno Essential Touch ne hai un altro con spalline trasparenti a solo un euro. Dai rivenditori Lovable e nei negozi Lò.

Tetta n.1: Se non sceglie lovable stavolta.

Tetta n.2: SenDue reggiseni, uno praticamente regalato.

Donna: Se potessero parlare sceglierebbero Lovable.