UNIVERSITY: FREEDOM

	Download original version (size: 400.5 KB; duration: 00:25) Download English version (size: 415.5 KB; duration: 00:26)
Released:	March 2008
Advertiser:	UNIVERSITY OF GENT
Brand name:	UNIVERSITY
Agency:	SAATCHI & SAATCHI
Country:	Belgium
Category:	Commercial public services
Tags:	Brussels

Credits:

Advertising Agency: SAATCHI & SAATCHI, BELGIUM, Antwerp
Creative Director: Jan Teulingkx
Scriptwriter: Raf De Smet
Account Supervisor: Erik Meylemans/Nicolas Pignatelli
Advertiser's Supervisor: Tom De Smedt
Director: Raf De Braekeleer


Script in English
MVO: Every day I share a 3x3 room with the same cellmates. We eat together at lunchtime... and for the rest, I count the time to when I go home.

ANN: You wouldn't wish that on anyone. And this?

MVO: Every day I share a 3x3 room with the same colleagues. We eat together at lunchtime... and for the rest, count the time to when I can go home.

ANN: University of Ghent. Dare to think.
Script in Orginal Language
MVO: Ik zit elke dag met dezelfde celgenoten in een kamer van 3 op 3. ’s Middags eten we nog samen en...voor de rest: aftellen tot wanneer ik naar huis mag.

ANN: Dit wens je niemand toe. En dit?

MVO: Ik zit elke dag met dezelfde collega’s in een kamer van 3 op 3. ’s Middags eten we nog samen en...voor de rest: aftellen tot wanneer ik naar huis mag.

ANN: Universiteit Gent. Durf denken.
Brief Explanation
The University of Ghent wanted to confront listeners with the way they think. Rather to start an open debate than to judge, we brought 'hot' subjects like racism, sexism, and real freedom. Encouraging people to think independently - that’s what students learn in Ghent.