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UNIVERSITY: RACISM
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Original versionEnglish version
| Download original version (size: 341.6 KB; duration: 00:21) Download English version (size: 395.6 KB; duration: 00:25) | |
| Released: | March 2008 |
| Advertiser: | UNIVERSITY OF GENT  |
| Brand name: | UNIVERSITY |
| Agency: | SAATCHI & SAATCHI |
| Country: | Belgium |
| Category: |
Commercial public services
|
| Tags: |
Brussels
|
Credits:
Advertising Agency: SAATCHI & SAATCHI, BELGIUM, Antwerp
Creative Director: Jan Teulingkx
Scriptwriter: Raf De Smet
Account Supervisor: Erik Meylemans/Nicolas Pignatelli
Advertiser's Supervisor: Tom De Smedt
Director: Raf De Braekeleer
Script in English
MVO1: Hey guys I know a joke - What do you say to a Moroccan in a smart shirt?
Two cheeseburgers.
ANN: That's racist. And this?
MVO2: Hey, wait, I also know a joke. A Moroccan and a Turk are sitting together in a car. Who's driving the car?
The cop! Haha!
ANN: University of Ghent. Dare to think.
Script in Orginal Language
MVO1: Hey gasten, ik ken een mop - Wat zeg je tegen een Marokkaan met een plastron aan?
Twee cheeseburgers en een cola alstublieft.
ANN: Dit is racistisch. En dit?
MVO2: Hé wacht wacht, iok ken er ook één: een Marokaan en een Turk zitten samen in een auto. Wie zit achter, het stuur?
Ne flik, héhé!
ANN: Universiteit Gent. Durf denken.
Brief Explanation
The University of Ghent wanted to confront listeners with the way they think. Rather to start an open debate than to judge, we brought up 'hot' subjects like racism, sexism, and real freedom. Encouraging people to think independently - that’s what students learn in Ghent.