UPPER-CLASS TRAVEL: MR. GRUMBLE

	Download original version (size: 1.1 MB; duration: 00:49)
Released:	August 2007
Advertiser:	VIRGIN ATLANTIC
Brand name:	UPPER-CLASS TRAVEL
Agency:	NET#WORK BBDO
Country:	South Africa
Category:	Entertainment & leisure
Tags:	Johannesburg

Credits:

Advertising Agency: NET#WORK BBDO, SOUTH AFRICA, Johannesburg
Executive Creative Director: Julian Watt
Creative Director: Mariana O'Kelly/Brent Singer
Scriptwriter: Gary Du Toit
Agency Producer: Tanja Rae
Account Supervisor: Lynda Fiebiger/Stuart Gormley
Sound Engineer: Lorens Persson


Script in English
SFX: Music

MVO: Mr. Grumble. Mr. Grumble went to London on holiday. But it wasn’t all it was cracked up to be.

At Buckingham Palace, he got to see the Queen, but he thought that Helen Mirren did a better job.
He saw the changing of the guards, but frankly the new ones didn’t look any different. At The Tower, the Beefeaters were eating chicken. Trafalgar Square was really more of an oblong. And Big Ben hadn’t even been made digital yet.

And so his friend, Mr. Nervous, was a little surprised when Mr. Grumble came skipping out of the arrivals gate and gave him a high five and shouted 'booyahh'.
'D-d-don’t take this the wrong way,' said Mr. Nervous. 'But can I please see some ID?'

ANN: Land Happy with the really rather uplifting Upper Class only on Virgin Atlantic.

Brief Explanation
We demonstrate the transformative powers of flying in Virgin Atlantic’s Upper Class using the well-known Mr. Men and Little Miss characters created by Roger Hargreaves in the 1970s.

Even the most crabby of these characters arrive well-rested and in a good mood, thus dramatising the campaign line “Land Happy”. Unlike most of the cold, clinical advertising targeted at the business class flyer, this campaign triggers feelings of warmth and nostalgia in the consumer.