UPPER-CLASS TRAVEL: MR. GRUMPY & MR. MISERABLE

	Download original version (size: 1.2 MB; duration: 00:52)
Released:	August 2007
Advertiser:	VIRGIN ATLANTIC
Brand name:	UPPER-CLASS TRAVEL
Agency:	NET#WORK BBDO
Country:	South Africa
Category:	Entertainment & leisure
Tags:	Johannesburg

Credits:

Advertising Agency: NET#WORK BBDO, SOUTH AFRICA, Johannesburg
Executive Creative Director: Julian Watt
Creative Director: Mariana O'Kelly/Brent Singer
Scriptwriter: Gary Du Toit
Agency Producer: Tanja Rae
Account Supervisor: Lynda Fiebiger/Stuart Gormley
Sound Engineer: Lorens Persson


Script in English
SFX: Music

MVO: Mr. Grumpy and Mr. Miserable.

Mr. Grumpy and Mr. Miserable were seated next to each other at a dinner party. But surprisingly, they weren’t getting on very well.

'My favourite song is 'Heaven knows I’m Miserable Now' by The Smiths,' said Mr. Grumpy.
'What’s yours?'
'I’m Too Sexy,' said Mr. Miserable.

'Don’t you just love the colour black?' said Mr. Grumpy.
'I prefer pink,' said Mr. Miserable. 'In fact, any of these colours,' he said pointing at his
Hawaiian shirt.

'I think all we have to cling to is despair,' said Mr. Grumpy.
'I think all we have to cling to is disco,' said Mr. Miserable.

'Look, I thought you were supposed to be miserable,' said Mr. Grumpy, sounding a little annoyed. 'What changed you?'

ANN: Land Happy with the really rather uplifting Upper Class only on Virgin Atlantic.

Brief Explanation
We demonstrate the transformative powers of flying in Virgin Atlantic’s Upper Class using the well-known Mr. Men and Little Miss characters created by Roger Hargreaves in the 1970s.

Even the most crabby of these characters arrive well-rested and in a good mood, thus dramatising the campaign line 'Land Happy'. Unlike most of the cold, clinical advertising targeted at the business class flyer, this campaign triggers feelings of warmth and nostalgia in the consumer.