UPPER-CLASS TRAVEL: MR. NONSENSE

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Released:	August 2007
Advertiser:	VIRGIN ATLANTIC
Brand name:	UPPER-CLASS TRAVEL
Agency:	NET#WORK BBDO
Country:	South Africa
Category:	Entertainment & leisure
Tags:	Johannesburg

Credits:

Advertising Agency: NET#WORK BBDO, SOUTH AFRICA, Johannesburg
Executive Creative Director: Julian Watt
Creative Director: Mariana O'Kelly/Brent Singer
Scriptwriter: Gary Du Toit
Agency Producer: Tanja Rae
Account Supervisor: Lynda Fiebiger/Stuart Gormley
Sound Engineer: Lorens Persson


Script in English
SFX: Music

MVO: Everyone was sitting around the staff canteen when Mr. Nonsense got back from his conference.

'How was your trip?' said Little Miss Curious.
'The plane had a seat that turned into a bed,' said Mr. Nonsense.
'Bollocks,' whispered Mr. Quiet.
'Bolllocks' yelled Mr. Noisy.

'And I saw 59 channels of movies and TV programmes and games,' said Mr. Nonsense.
'I believe you!' said little Miss Fickle. 'No wait, I don’t.'

'And there was an onboard bar,' said Mr. Nonsense.
'Yes, and it sounds like you spent too much time there' said Mr. Funny, and they all laughed.

With that Mr. Nonsense stormed off and said something very rude about Mr. Funny’s mother.

ANN: Land Happy with the really rather uplifting Upper Class, only on Virgin Atlantic.

Brief Explanation
We demonstrate the transformative powers of flying in Virgin Atlantic’s Upper Class using the well-known Mr. Men and Little Miss characters created by Roger Hargreaves in the 1970s.

Even the most crabby of these characters arrive well-rested and in a good mood, thus dramatising the campaign line 'Land Happy' Unlike most of the cold, clinical advertising targeted at the business class flyer, this campaign triggers feelings of warmth and nostalgia in the consumer.