UPPER-CLASS TRAVEL: MR. WORRY

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Released:	August 2007
Advertiser:	VIRGIN ATLANTIC
Brand name:	UPPER-CLASS TRAVEL
Agency:	NET#WORK BBDO
Country:	South Africa
Category:	Entertainment & leisure
Tags:	Johannesburg

Credits:

Advertising Agency: NET#WORK BBDO, SOUTH AFRICA, Johannesburg
Executive Creative Director: Julian Watt
Creative Director: Mariana O'Kelly/Brent Singer
Scriptwriter: Gary Du Toit
Agency Producer: Tanja Rae
Account Supervisor: Lynda Fiebiger/Stuart Gormley
Sound Engineer: Lorens Persson


Script in English
SFX: Music

MVO: Mr. Worry went to a barbecue at a friend's house. But he wasn’t his usual worried self. He didn’t even bat an eyelid when Mr. Clumsy ran past with a pair of scissors.

'I bet he had botox,' said little Miss Splendid.
'It’s possible someone spiked his drink,' said Little Miss Whoops.
'Such a dramatic personality change could be caused by a brain tumour,' suggested Mr. Nervous, who always feared the worst.
'Maybe he got religion,' said Little Miss Religion.
'Maybe he got laid,' said Mr. Rude.
'He’s just been abroad,' said Little Miss Quick. 'Maybe he went on a yoga retreat...'
'He’s just been abroad?' said Little Miss Wise. 'Ah well, then. I think I know the cause.'

ANN: Land Happy with the really rather uplifting Upper Class, only on Virgin Atlantic.

Brief Explanation
We demonstrate the transformative powers of flying in Virgin Atlantic’s Upper Class using the well-known Mr. Men and Little Miss characters created by Roger Hargreaves in the 1970s.

Even the most crabby of these characters arrive well-rested and in a good mood, thus dramatising the campaign line 'Land Happy'. Unlike most of the cold, clinical advertising targeted at the business class flyer, this campaign triggers feelings of warmth and nostalgia in the consumer.