VIERA TV: RADIO FOR TV

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Released:	January 2008
Advertiser:	PANASONIC
Brand name:	VIERA TV
Agency:	PUBLICIS THAILAND
Country:	Thailand
Category:	Home electronics & audio-visual
Tags:	Bangkok

Credits:

Advertising Agency: PUBLICIS THAILAND, THAILAND, Bangkok
Executive Creative Director: Kitti Chaiyaporn
Scriptwriter: Chalit Manuyakorn
Agency Producer: Wira Suwansilp
Account Supervisor: Tasawan Denduangruedee


Script in English
MVO: Most of the time, a radio spot is the third or last choice of media channel. Radio is often overlooked, especially when we want to sell a product that a needs to be seen visually.

But for us, a radio spot is the best way to advertise even though we want to sell a television! Because we know that current television monitors have harsh light emissions, which could worsen your eye sight. Therefore we don't want to show our commercial through television. The only thing we want to show is we care about your eyes. Because there is no way my voice can hurt your eyes.

Introducing the new Panasonic Viera TV with eye care technology.

Brief Explanation
Normally, television brands use TV commercials as a main media to advertise. But for us, we use radio spots to relax your eyes, because a current television is too harsh bright, and we don't want to show our commercial through it.