Violence Against Women Awareness: "LEND A HAND" Radio ad by Saatchi & Saatchi

Advertising Agency: SAATCHI & SAATCHI, AUSTRALIA, Sydney
Creative Director: Nobby
Scriptwriter: Kathy Mattick/Shannon Sutherland
Agency Producer: Llew Griffiths
Account Supervisor: Mark Green/Bree Lennon
Advertiser's Supervisor: Libby Llyod
Director: Brad Power
Sound Engineer: Ben Zemanek


Script in English
MVO1: I’ve told you, you stupid cow, look at me

FVO1: I'm looking at you babe

SFX: Whimpering, crying

MVO1: Look at me when I’m talking to you. You know it winds me up…don’t you, huh, don’t you. And you just….. keep….……. doing it… over and over again. You're a bloody idiot.

MVO2: Hey….mate….Hey….Hey c’mon mate…..don’t….

MVO1: Don't what?

MVO2: Don’t forget to tell her what a useless little tart she is as well.

ANN: Violence against women. Do nothing and you may as well lend a hand. Wear a white ribbon on November 25.