VIRTUOSO PAINT: MOM

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Released:	April 2008
Advertiser:	PACIFIC PAINT/BOYSEN
Brand name:	VIRTUOSO PAINT
Country:	THE PHILIPPINES
Category:	Household

Credits:

Advertising Agency: TBWA\SANTIAGO MANGADA PUNO, THE PHILIPPINES
Executive Creative Director: Melvin Mangada
Creative Director: Melvin Mangada
Scriptwriter: Bryan Siy
Agency Producer: Francis Bagnes
Account Supervisor: Portia Catuira


Script in English
FVO: Why aren’t you watching TV?

MVO: I still have to do my homework

FVO: Your homework can wait.

MVO: But what about my future?

FVO: That can wait too. You keep on studying, that will make you dull.

MVO: That’s so irresponsible, mama.

FVO: Here are your colour pencils. Draw something. Do it here.

MVO: On the wall?

FVO: That’s more fun.

MVO: I’ve told you a million times, those are white walls with flat finish.

FVO: You’re a boring kid.

ANN: Until kids stop being kids, and moms stop acting like moms, there’s Virtuoso, the paint with Teflon.



Brief Explanation
A spot for Virtuoso, the Philippines’ first architectural paint with Teflon surface protector. Dirt and stains on the walls are easy to remove on walls painted with Virtuoso. Useful until moms learn to live with dirty walls and kids learn to keep their hands off the wall.