VOLVO: HENRY

	Download original version (size: 4.6 MB; duration: 02:32)
Released:	March 2006
Advertiser:	VOLVO CARS NORTH AMERICA
Brand name:	VOLVO
Agency:	EURO RSCG WORLDWIDE-NEW YORK
Country:	USA
Category:	Cars & automotive services

Credits:

Advertising Agency: EURO RSCG WORLDWIDE NEW YORK, USA
Executive Creative Director: Jeff Kling
Creative Director: Nick Cohen
Scriptwriter: Malaika Danovitz
Agency Producer: Dan Fried/Becky Burkhard
Account Supervisor: Amy Richardson
Sound Engineer: Eric Thompson


Script in English
MVO:So I was, uh, furiously hitting the delete button, as if uh, by force and speed I could undo, unsend the e-mail I had just sent. An e-mail in which I had called my boss, whos the biggest casting agent in Beverly Hills, and who had given me my first break, a talentless hack. And uh, that’s normal enough, slagging off your boss in an e-mail, but in the microsecond between hitting send and actually seeing it leave, I noticed I had somehow cc’d the talentless hack himself. Um, oops. So in less than a minute he was in my office “Uh, Henry could I uh, could I see you in my office a minute?”

ANN:The thing about someone’s story – you want it to keep going. Drive the safest car you can. Volvo. For Life. Hear the rest of this story at GoVolvoDealers.com


(HENRY'S STORY CONCLUSION AVAILABLE ONLY ON THE VOLVO DEALERS WEBSITE):

VO:So I was trying not to betray how absolutely sick I felt. Um, mentally already grabbing my things and heading out the window, or uh deciding whether I could take Mr. Lieberman in a fistfight and get out clean. Um, but I decided instead to come clean and just sort of, uh, stumble out an explanation, ‘I can explain sir it was a momentary lapse of reason, don’t think you’re a talentless hack’, I think I even I resorted to begging, saying something about not wanting to eat Ramen Noodles for four squares a day anymore. Um unfortunately, uh characteristically he wasn’t listening to me at all, “Uh, yeah Henry that sounds great, listen everything ok with you?” “Uh, sure sir, everything’s fine”, except you know of course it wasn’t given the e-mail, “um I can explain the e-mail sir”. And his reaction at that point was “Yeah that would be great cause uh cause I can’t seem to access my e-mail this morning.” I paused and I regrouped, and just said, “I can fix that.” And uh I just went up to his office open his e-mail, saw my offending e-mail at the top of his inbox, deleted it, and emptied the trash, you have to remember to empty the trash. He actually thanked me, in fact I think I got a, I think I got a review and raise early that year.

Brief Explanation

These radio spots feature personal stories that end suddenly and prematurely. The stories conclude online.