VW ORIGINAL SPARE PARTS: STEERING WHEEL

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Released:	December 2007
Advertiser:	Volkswagen
Brand name:	VW ORIGINAL SPARE PARTS
Agency:	DDB GERMANY DUESSELDORF
Country:	Germany
Category:	Cars & automotive services

Credits:

Advertising Agency: DDB GERMANY DUESSELDORF, GERMANY
Executive Creative Director: Eric Schoeffler, Amir Kassaei
Scriptwriter: Dennis May, Jan Propach
Agency Producer: Petra Hacsi
Account Supervisor: Silke Lagodny
Advertiser's Supervisor: Dirk Zimmer
Director: Dennis May, Jan Propach, Timo Kockmeyer
Sound Engineer: Timo Kockmeyer


Script in English
FVO: Good evening. I am the steering wheel. As I like to point out, changing the direction with me always goes off smoothly. I am closely connected to...

FVO2: ...me, the steering column, the main interface between the driver and the axle. I decide whether to turn left or right. I get all my power from...

FVO3: ...meeeee, the serrrrvomotorrr. Me ant the wheels, we get it wrrrraight. Somehow... certainly...

ANN: Better decide in favour of original Volkswagen Service parts. So your Volkswagen remains a Volkswagen.

Script in Orginal Language
FVO1: N'abend, ich bin hier das Lenkrad. Und wie ich immer zu scherzen pflege: die Richtungsänderung ist mit mir eine Runde Sache. Ich bin aufs Engste verbunden mit...

FVO2: ...mir, der Lenkstange. Ich bin die Hauptschnittstelle zwischen Fahrer und Achse. Ich entscheide, ob links oder rechts gefahren wird. Für meine ganze Kraft sorgt...

FVO3: Is, de Särvomotoorrrr. Is unt die Räääder, wir kriegen das hin. Irgendwie... bestimmt...

ANN: Entscheiden Sie sich lieber für Originalteile vom Volkswagen Service. Damit Ihr Volkswagen ein Volkswagen bleibt.

Brief Explanation
We personified some car parts and gave them a voice. Every component explained what it is used for. And those parts not being original were very easy to identify – by their foreign accent.