WASHLET BIDET: CAN'T BE AIRED

	Download original version (size: 705.9 KB; duration: 01:00) Download English version (size: 800.7 KB; duration: 01:07)
Released:	June 2007
Advertiser:	TOTO NEOREST
Brand name:	WASHLET BIDET
Agency:	DENTSU
Country:	Japan
Category:	Home electronics & audio-visual
Tags:	Tokyo

Credits:

Advertising Agency: DENTSU, JAPAN, Tokyo
Creative Director: Yuki Abe/Daisuke Tsuda
Scriptwriter: Wataru Yamamoto
Agency Producer: Mai Sugano
Account Supervisor: Katsuyori Oka/Satoshi Yanagita
Advertiser's Supervisor: Toru Iwasaki
Director: Wataru Yamamoto
Sound Engineer: Takuro Hirosawa/Takashi Tachibana


Script in English
MVO: I’d like to present our proposal for a 30-second TV commercial for the Toto Neorest.

We open with a man, played by a Hollywood film star, sitting down to use the toilet. Music comes in right here, with a lot of impact.

SFX: Music

MVO: Camera zooms in, bang...

SFX: Finger snap

MVO: ...to a tight shot of the buttocks. Onto the beautifully lit buttocks, the Washlet spurts its water...
Then more close-ups — two, four, eight times zoom! Bang, bang, bang — three quick cuts.

Then we drop in some sound effects that suggest a clean buttocks. Buttocks as fresh as a summer breeze. Shot at high speed, shown in slow motion, and made memorable with split screen image...then, we finish with our tagline.

'Nothing Gets Aszz Clean as Washlet.'
Any questions?

ANN: We can’t run this commercial on TV, but you can clean up your buttocks with the Washlet.
Toto Neorest.
Script in Orginal Language
MVO: E,toto neoresuto,terebisi-emu 30byouno ensyutupuran desu. Mazu,hariuddosuta-enzirudanseiga benkinisuwatte youwotasimasu.

Kokodetoujoukannoaru ongakuga ba-ntohairimasu. Kameraga do-nto zu-muinsuruto,? Hai,osirinoappu.

SFX: Finger snap

MVO: Kireiniraityingusaretaosirinoueni, syaki-nto meityuusuru wosyurettono mizu!
Saraniappu, 2bai, 4bai, 8bai! Panpanpanto,tenponoii kattowari
Kokode“kireinaosirikan”noarukoukaonga don!

Syokano soyokazenoyouna sawayakanaosiriwo,? Haisupi-dosatueitekina,suro-mo-syontekina, Gamenbunkatutekina eizougimikkude insyoudukete, Sokonikyattikopi-ga do-n. Wosyurettode seiketu! Seiketuno ketuha katakanadesu. Toiukanzide,wosyurettowo byu-thihurukatu.

Abangyarudoniensyutusuruterebisi-emudesu.
Ikagadesyouka?

ANN: Konosi-emuha terebidehanagasemasenga, Wosyurettoha osiriwokireiniarainagasimasu.
Totoneoresuto.
Brief Explanation
As the title indicates, this commercial takes maximum advantage of radio to engage the listener’s imagination. The product benefits of the Washlet function, which washes and cleans your buttocks, allow the listeners to visualise their effects.