WASTE REDUCTION INITIATIVE: RUBBISH SALE

	Download original version (size: 1.0 MB; duration: 00:45) Download English version (size: 1.0 MB; duration: 00:42)
Released:	October 2007
Advertiser:	AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION
Brand name:	WASTE REDUCTION INITIATIVE
Agency:	LEO BURNETT BRASIL
Country:	Brazil
Category:	Public health & safety

Credits:

Advertising Agency: LEO BURNETT BRASIL, BRAZIL
Creative Director: Ruy Lindenberg
Scriptwriter: Carlos Schleder, André Kirkelis
Agency Producer: Iracema Nogueira, Celso Groba, Fernanda Moura, Noemi Marques
Account Supervisor: Ricardo Polmon, Rodrigo Mesquita
Advertiser's Supervisor: Hélio Matar
Director: Hilton Raw, Fernando Forni


Script in English
MVO: Attention housewives. Listen to the special offers we have prepared for you.
Rotten tomatoes, R$2,50 per kilo.
Past due yoghurt, only R$6,80. And there’s more!
Stale figs, only R$4,90 a box. Get'em all!
Last week's ground beef, only R$8,99 per kilo.
Sour milk, R$3,99 a box!
Fish smelling like corpse? Just R$12,90 per kilo.
Don't think twice - it's just 'buy and toss it away'!

Choir: 1/3 of everything you buy goes straight to the garbage can!

ANN: Help to reduce waste. www.akatu.org.br

Script in Orginal Language
MVO: Atenção dona de casa. Escute só as ofertas especiais que nós preparamos só para a senhora.
Tomate podre, R$2,50 o quilo.
Yogurte vencido, só R$6,80.
E tem mais! Figo passado, só R$4,90 a caixa.
Carne moída da semana passada, R$8,99
O quilo.Leite azedo, R$3,99 a caixa!
E o peixe com cheiro de defunto? Só R$12,90 o quilo.
Aproveita!

Choir: 1/3 de tudo o que você compra vai direto para o lixo.

ANN: Aprenda a reduzir o desperdício. www.akatu.org.br