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Examples: BRANDHOUSE, WINDHOEK LIGHT BEER, KING JAMES, South Africa

Ads Archive / Radio

WINDHOEK LIGHT BEER: MANDANCE

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Released: September 2005
Advertiser: BRANDHOUSE BRANDHOUSE
Brand name: WINDHOEK LIGHT BEER WINDHOEK LIGHT BEER
Agency: KING JAMES KING JAMES
Country: South Africa South Africa
Category: Alcoholic drinks Alcoholic drinks
Tags: Cape Town Cape Town

Credits:

Advertising Agency: KING JAMES, SOUTH AFRICA, Cape Town
Creative Director: Alistair King
Scriptwriter: Devin Kennedy
Agency Producer: Caz Friedman/Simone Ormrod
Account Supervisor: Melanie Whitfield
Director: Devin Kennedy
Sound Engineer: Arnold Vermaak


Script in English

MVO1: If you’re not a Windhoek Light drinker, you should be mindful of a particularly
embarrassing stage of sociability…

MVO2: Whoooo hoooo

SFX: Music

MVO1: The Man-Dance stage.

MVO2: Yeah!! Get down!

MVO1: The man-dance stage is when you suddenly realise you’re the long-lost member of the
Jacksons.

MVO2: Whooo!!

MVO1: Breakdance. Riverdance. Bellydance. You can do them all.

MVO2: Yeah baby!

MVO1: There’s a new lord of the dance and he can air guitar.

MVO2: Shake what your mama gave you!

MVO1: You don’t care that the dance floor is empty – that just gives you more room to move.

MVO2: Shake it

MVO1: You also know the words to every song ever written and you want people to know it while
you shake that money maker.

MVO2: Stop! You can’t touch me!

MVO1: Next time, rather shuffle your way over to the bar and ask for the beer that keeps your
feet where they should be.

MVO1: oooowww

MVO1: Windhoek Light. No additives. No preservatives.

SFX: Sound of a beer opening.

MVO1: As good as it gets.