WMF Kitchen Knives: "GARLIC" Radio ad by Bbdo/chile

Advertising Agency: BBDO CHILE, CHILE, Santiago
Executive Creative Director: Emerson Navarrete
Creative Director: Emerson Navarrete
Creative Director: Emerson Navarrete
Scriptwriter: Rodrigo Cid
Agency Producer: Alejandra Etcheberrigaray
Account Supervisor: Alfredo Tagle
Director: Matias Valdes
Producer: Alejandra Etcheberrigaray
Sound Engineer: Matias Valdes

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Gi gi gi gi ei ei ei ei ar ar ar ar el el el el ai ai ai ai ci ci ci ci

ANN: WMF Knives.
SFX: Chopping

ANN: Sharper means more cuts.
SFX: ChoppingFull script of the ad in the original language
MVO: A a a a a a a a jota jota jota jota jota jota jota jota o o o o o o o o

ANN: Cuchillos WMF.
SFX: Chopping

ANN: Más filo, más cortes.
SFX: Chopping
Brief Explanation
The brief asked to communicate the power of WMF Knives. So we created a campaign that reinforced that issue with an easy listening radio ad.