Ads Archive / Radio
WOMEN'S TENNIS TOURNAMENT: SCREAMER
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Original version
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| Released: | October 2007 |
| Advertiser: | NEW WORLD GROUP  |
| Brand name: | WOMEN'S TENNIS TOURNAMENT |
| Agency: | OGILVY SHANGHAI |
| Country: | China |
| Category: |
Entertainment & leisure
|
Credits:
Advertising Agency: OGILVY SHANGHAI, CHINA
Creative Director: Kevin Lee
Scriptwriter: Kevin Lee/Arthur Tsang/Adams Fan
Agency Producer: Frances Tan
Account Supervisor: Howard Lau
Script in English
SFX: Women groaning and screaming
ANN: Watching is even better than it sounds.
See them sweat at the New World National Ladies Tennis Tournament. Starting October 15th.
Brief Explanation
Brief: In order to reach out to young people who drive to work, the New World Group launched a series of radio commercials with the aim of increasing Chinese interest in Women’s Tennis.
Solution: In order to cut through the clutter of many radio commercials on air, this radio commercial employed the risqué factor to attract listeners’ attention, using the sounds made by women in the bedroom to mirror those let out on the courts.