WOMEN'S WRITING COMPETITION: FIGHT BACK WITH WORDS

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Released:	April 2008
Advertiser:	POWA (PEOPLE OPPOSING WOMAN ABUSE)
Brand name:	WOMEN'S WRITING COMPETITION
Country:	South Africa
Category:	Public health & safety

Credits:

Advertising Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA, Johannesburg
Executive Creative Director: Damon Stapleton
Creative Director: Malek Atassi/Hennie Stander
Scriptwriter: Malek Atassi/Hennie Stander
Agency Producer: Alison Ross
Account Supervisor: Sharlene Fine
Sound Engineer: Paul Geddes


Script in English
SFX: Punching sounds become the keys of a typewriter hitting a page

ANN: Fight back with words. Enter the POWA Women’s Writing Competition. Visit powa.co.za for details. POWA – People Opposing Woman Abuse.


Brief Explanation
Abused women in South Africa don’t and often can’t talk about their abuse. POWA’s Women’s Writing Competition offers abused women so much more than just prizes, it offers them a chance to speak out and begin the healing process.

Our idea came from one lady’s account from entering last year’s competition: 'Writing about my abuse was difficult, but it honestly made me feel much better, like I was going through a healing process as I wrote’. As punching fists turn into the punching of keys on a typewriter, POWA shows that the transition from violence to healing can be made.