WORLD HEART DAY: TAKE CARE OF YOUR HEART

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Released:	October 2007
Advertiser:	FORTIS HEALTHCARE
Brand name:	WORLD HEART DAY
Agency:	Big 92.7 Fm
Country:	INDIA
Category:	Public health & safety
Tags:	Mumbai

Credits:

Advertising Agency: BIG 92.7 FM, INDIA, Mumbai
Creative Director: Nirupam Sonu
Director: Rochak Kohli
Sound Engineer: Rajit Sen


Script in English
MVO1 & 2: Tea, as soon as I get up, then aloo paranthas, butter, cold coffee.

Then office tea once again, one cigarette.

Lunch time - burger, french fries. Another cigarette, samosas in the evening...rasgullas, cold drink on top of that.

Coffee after reaching home, then chicken pizza for dinner. Ice cream, Mithun’s sweet pan on top of that...

ANN: When the tongue enjoys, the heart weeps.
Take care of your heart - eat healthy, stay fit. World Heart Day from Fortis.
Script in Orginal Language
MVO: Subha uthe hi chai, phir aloo ke paranthe! Makhan! Cold coffee!

Phir office. Vaha phir ek chai, ek ciggaratte.

Lunch time, burger, french fries, ek aur ciggaratte, shaam ko samose, rasgulle, uppar se cold drink.

Ghar jakar coffee, dinner mai chicken pizza, ice cream uppar se mithun ka mitha paan!

ANN: Jaha jeebh maza legi, vaha dil to royega hi. Khyal rakhiye apne dil ka. Swasth kahiye.
Tandoorust rahiye. World Heart Day par Fortis dwara jaanhit mai jaari.
Brief Explanation
Aloo paranthas (fried wheat bread with potato stuffing often taken in breakfast)
Samosas (patties made of potatoes, cheese, chillies etc. like a croissant)
Rasgullas (sweet dumplings made of cheese floating in sugar syrup)
Mithun’s sweet pan (a sweet mixture of mint, beetle-nut, and other refreshing flavours rolled in beetle leaf.)

Introduction: People of Punjab State in India are not very health-conscious. One of the reasons is that they are fond of food, whether its healthy or not. The usual diet consists of a lot of calories and fats. They love eating heavy stuff and care the least about health.

Most of the punjabies throughout the world are overweight and suffer from serious heart and cholesterol problems. These problems can be faced by any person, and thus heart diseases are the most common in the world. The promo is an attempt to make people aware that each time they consume unhealthy food, their heart suffers.

Idea and communication: The idea of the promo is 'when the tongue enjoys, the heart weeps...so eat healthy, stay fit'. The idea is communicated in a very subtle way though it hits the mind clearly through the vocal expressions of a tongue and a heart.

Production and execution: The left and right speaker have the same voice but with different vocal expressions. The right one is excited about unhealthy food whereas the left one is concerned and worried. The right one is a man's tongue and the left one is his heart.