Advertising Agency: JUNG von MATT, GERMANY, Hamburg
Creative Director: Fabian Frese
Creative Director: Fabian Frese
Scriptwriter: Sergio Penzo
Account Supervisor: Insa Bohne
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: There’s a loose screw on the top of the Eiffel Tower...
There’s a loose screw on the top of the Eiffel Tower...
There’s a loose screw on the top of the Eiffel Tower...
There’s a loose screw on the top of the Eiffel Tower...
THERE'S A LOOSE SCREW ON THE TOP OF THE EIFFEL TOWER!
SFX: Picture being taken
ANN: Now with 24x optical zoom.
The new Pentax X70 digital camera.
Brief Explanation
The Challenge was to announce the launch of the PENTAX X70 digital compact camera. Featuring a high-magnification optical 24-times zoom lens and highly portable, compact, lightweight body, this new all-purpose model performs superbly and effortlessly in a great variety of photographic situations.
We dramatised its astonishing zoom performance with simple radio commercials that show how the image being shot becomes bigger and clearer to the photographer.
The Radio ad titled SIGHTSEEING was done by Jung Von Matt advertising agency for product: X70 Digital Camera (brand: Pentax) in Germany. It was released in the Dec 2008.