X70 Digital Camera: "SIGHTSEEING" Radio ad by Jung Von Matt

Advertising Agency: JUNG von MATT, GERMANY, Hamburg
Creative Director: Fabian Frese
Creative Director: Fabian Frese
Scriptwriter: Sergio Penzo
Account Supervisor: Insa Bohne

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: There’s a loose screw on the top of the Eiffel Tower...

There’s a loose screw on the top of the Eiffel Tower...

There’s a loose screw on the top of the Eiffel Tower...

There’s a loose screw on the top of the Eiffel Tower...

THERE'S A LOOSE SCREW ON THE TOP OF THE EIFFEL TOWER!

SFX: Picture being taken

ANN: Now with 24x optical zoom.
The new Pentax X70 digital camera.
Brief Explanation
The Challenge was to announce the launch of the PENTAX X70 digital compact camera. Featuring a high-magnification optical 24-times zoom lens and highly portable, compact, lightweight body, this new all-purpose model performs superbly and effortlessly in a great variety of photographic situations.
We dramatised its astonishing zoom performance with simple radio commercials that show how the image being shot becomes bigger and clearer to the photographer.