YOUNG TRAVELLER DISCOUNT: KEEP IT REAL

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Released:	July 2007
Advertiser:	SRILANKAN AIRLINES
Brand name:	YOUNG TRAVELLER DISCOUNT
Agency:	Grant McCann Erickson
Country:	Sri Lanka
Category:	Entertainment & leisure
Tags:	Colombo

Credits:

Advertising Agency: GRANT McCANN-ERICKSON, SRI LANKA, Colombo
Executive Creative Director: Russell Miranda
Creative Director: Shehan Karunatilaka
Scriptwriter: Shehan Karunatilaka
Agency Producer: Shobhana Kagoo
Account Supervisor: Asirini Punchihewa
Advertiser's Supervisor: Priya Epitawela
Director: Shehan Karunatilaka
Sound Engineer: Suresh Jayawickrema


Script in English
MVO1: Yo. Yo. My ticket-selling brother. What is up?
MVO2: Can I help you, Sir?
MVO1: I saw your website. B4ur27.com. It rocks, man.
MVO2: Okay...
MVO1: Goa, Mumbai, Delhi for fifteen thou! That’s hard...core.
MVO2: Sir. You have to be below 27.
MVO1: Dude. I’m 22. Chill. Why you are tripping?

ANN: b4ur27.com from SriLankan Airlines. Big discounts for young travellers.

MVO1: Keep it real, bro.
Brief Explanation
b4ur27.com was a travel website created by SriLankan Airlines highly discounted tickets for travellers below 27.

Creative execution features a middle-aged man attempting to pass himself off as a 22-year old by adopting what he thinks is 'hip lingo'.