ZOO: BLACK CAP

	Download original version (size: 948.0 KB; duration: 00:30)
Released:	April 2008
Advertiser:	PERTH ZOO
Brand name:	ZOO
Agency:	Eardrum
Country:	AUSTRALIA
Category:	Entertainment & leisure
Tags:	Sydney

Credits:

Advertising Agency: THE BRAND AGENCY, AUSTRALIA, Sydney
Creative Director: Craig Buchanan/Dale Simmonds
Scriptwriter: Kurt Beaudoin/Josh Edge
Account Supervisor: Sharon Chalwell
Advertiser's Supervisor: Rebecca Chaffer/Carol Shannon
Director: Ralph van Dijk
Sound Engineer: Scott Collins


Script in English
MVO1: So, why the black hat all the time?

MVO2: You like the black hat, huh?

MVO1: It's nice, yes.

MVO2: Yeah, it's nice and sexy. Well, I wear my black hat because I got a wide head, so it gives a slimming effect on my head.

MVO1: Oh really, so it’s not because you’re actually secretly going bald?

MVO2: No, no, no, definitely I'm not bald.

MVO1: It’s just because of the fatness of your upper head?

MVO2: Yes, exactly, because of the…

MVO1: Do you mind if I just have a look?

MVO2: No, no, no, no....I might catch a cold.

ANN: His animal? The black-capped capuchin. Find your animal at the Perth Zoo.
Brief Explanation
Radio Campaign was accompanied by an online component that asked people to answer a series of questions to find the animal that most closely matched them.