ZOO: COTTON TOP

	Download original version (size: 939.8 KB; duration: 00:30)
Released:	April 2008
Advertiser:	PERTH ZOO
Brand name:	ZOO
Agency:	Eardrum
Country:	AUSTRALIA
Category:	Entertainment & leisure
Tags:	Sydney

Credits:

Advertising Agency: THE BRAND AGENCY, AUSTRALIA, Sydney
Creative Director: Craig Buchanan/Dale Simmonds
Scriptwriter: Kurt Beaudoin/Josh Edge
Account Supervisor: Sharon Chalwell
Advertiser's Supervisor: Rebecca Chaffer/Carol Shannon
Director: Ralph van Dijk
Sound Engineer: Scott Collins


Script in English
MVO: So you only wear cotton tops?
FVO: Yes, only cotton tops.
MVO: Never polyester?
FVO: Never. Never polyester.
MVO: Why not?
FVO: Doesn't breathe properly.
MVO: What about wool?
FVO: Oh, wool's too itchy.
MVO: Lycra?
FVO: No, too tight.
MVO: Cashmere?
FVO: Too expensive.
MVO: Leather?
FVO: No, too sweaty.
MVO: Too...sweaty?
FVO: Yeah.
MVO: Rubber?
FVO: Rubber?
MVO: Rubber.
FVO: Could you leave now?

ANN: Her animal? The cotton-top tamarin. Find your animal at the Perth Zoo.
Brief Explanation
Radio Campaign was accompanied by an online component that asked people to answer a series of questions to find the animal that most closely matched them.