Zoo: "FRILLY" Radio ad by Eardrum

Advertising Agency: THE BRAND AGENCY, AUSTRALIA, Sydney
Creative Director: Craig Buchanan/Dale Simmonds
Scriptwriter: Kurt Beaudoin/Josh Edge
Account Supervisor: Sharon Chalwell
Advertiser's Supervisor: Rebecca Chaffer/Carol Shannon
Director: Ralph van Dijk
Sound Engineer: Scott Collins


Script in English
MVO1: So why the frilly collar?

MVO2: Well, I just like to look a little interesting, y'know, a little fancy.

MVO1: But you never actually take it off?

MVO2: No, why would you? I mean, if you've got something this gorgeous, why would you remove it?

MVO1: You never take it off?

MVO2: Never. Never at the beach, never.

MVO1: What's the benefit there?

MVO2: Oh it's wonderful, it doubles as a parasol. It just kinda flips back and it flips forward, and can withstand incredible breezes.

ANN: The frill-necked lizard. Find your animal at the Perth Zoo.

MVO2: And the 'wow factor' is something again.

MVO1: Wow.

MVO2: I'm so glad you said 'wow'.
Brief Explanation
Radio Campaign was accompanied by an online component that asked people to answer a series of questions to find the animal that most closely matched them.