Advertising Agency: THE BRAND AGENCY, AUSTRALIA, Sydney Creative Director: Craig Buchanan/Dale Simmonds Scriptwriter: Kurt Beaudoin/Josh Edge Account Supervisor: Sharon Chalwell Advertiser's Supervisor: Rebecca Chaffer/Carol Shannon Director: Ralph van Dijk Sound Engineer: Scott Collins
Script in English MVO1: So why the frilly collar?
MVO2: Well, I just like to look a little interesting, y'know, a little fancy.
MVO1: But you never actually take it off?
MVO2: No, why would you? I mean, if you've got something this gorgeous, why would you remove it?
MVO1: You never take it off?
MVO2: Never. Never at the beach, never.
MVO1: What's the benefit there?
MVO2: Oh it's wonderful, it doubles as a parasol. It just kinda flips back and it flips forward, and can withstand incredible breezes.
ANN: The frill-necked lizard. Find your animal at the Perth Zoo.
MVO2: And the 'wow factor' is something again.
MVO2: I'm so glad you said 'wow'. Brief Explanation Radio Campaign was accompanied by an online component that asked people to answer a series of questions to find the animal that most closely matched them.
The Radio ad titled FRILLY was done by Eardrum advertising agency for product: Zoo (brand: Perth Zoo) in Australia. It was released in the Apr 2008.