Ads Archive / Radio
ZOO: FRILLY
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Original version
| Download original version (size: 927.8 KB; duration: 00:29) | |
| Released: | April 2008 |
| Advertiser: | PERTH ZOO  |
| Brand name: | ZOO |
| Agency: | Eardrum |
| Country: | AUSTRALIA |
| Category: |
Entertainment & leisure
|
| Tags: |
Sydney
|
Credits:
Advertising Agency: THE BRAND AGENCY, AUSTRALIA, Sydney
Creative Director: Craig Buchanan/Dale Simmonds
Scriptwriter: Kurt Beaudoin/Josh Edge
Account Supervisor: Sharon Chalwell
Advertiser's Supervisor: Rebecca Chaffer/Carol Shannon
Director: Ralph van Dijk
Sound Engineer: Scott Collins
Script in English
MVO1: So why the frilly collar?
MVO2: Well, I just like to look a little interesting, y'know, a little fancy.
MVO1: But you never actually take it off?
MVO2: No, why would you? I mean, if you've got something this gorgeous, why would you remove it?
MVO1: You never take it off?
MVO2: Never. Never at the beach, never.
MVO1: What's the benefit there?
MVO2: Oh it's wonderful, it doubles as a parasol. It just kinda flips back and it flips forward, and can withstand incredible breezes.
ANN: The frill-necked lizard. Find your animal at the Perth Zoo.
MVO2: And the 'wow factor' is something again.
MVO1: Wow.
MVO2: I'm so glad you said 'wow'.
Brief Explanation
Radio Campaign was accompanied by an online component that asked people to answer a series of questions to find the animal that most closely matched them.