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| Released: | April 2008 |
| Advertiser: | PERTH ZOO |
| Brand name: | ZOO |
| Agency: | Eardrum |
| Country: | AUSTRALIA |
| Category: |
Entertainment & leisure |
| Tags: |
Sydney |
Advertising Agency: THE BRAND AGENCY, AUSTRALIA, Sydney
Creative Director: Craig Buchanan/Dale Simmonds
Scriptwriter: Kurt Beaudoin/Josh Edge
Account Supervisor: Sharon Chalwell
Advertiser's Supervisor: Rebecca Chaffer/Carol Shannon
Director: Ralph van Dijk
Sound Engineer: Scott Collins
Script in English
MVO1: I couldn't help but notice how tiny you are.
MVO2: Tiny? Well, I can't help but noticing how much of a (bleeps cover expletives) you are.
MVO1: Okay, err...do you think it’s true that shorter people are angrier?
MVO2: What do you (bleep) think?
MVO1: Well, it's just a question...
MVO2: (Bleep) (bleep) question!
MVO1: I've just got another couple of questions.
MVO2: No you don't. (Beep) off. I've had enough. Take your skinny pants and your scarf and (beep) (beep) (beep)...
MVO1: I'm sorry
MVO2: (Beep) hell...
ANN: His animal? The little penguin.
MVO2: 'I couldn't help but noticing how tiny you are'. (Beep) off!
ANN: Find your animal at the Perth Zoo.
Brief Explanation
Radio Campaign was accompanied by an online component that asked people to answer a series of questions to find the animal that most closely matched them.