ZOO: SMALL CLAWS

	Download original version (size: 953.3 KB; duration: 00:30)
Released:	April 2008
Advertiser:	PERTH ZOO
Brand name:	ZOO
Agency:	Eardrum
Country:	AUSTRALIA
Category:	Entertainment & leisure
Tags:	Sydney

Credits:

Advertising Agency: THE BRAND AGENCY, AUSTRALIA, Sydney
Creative Director: Craig Buchanan/Dale Simmonds
Scriptwriter: Kurt Beaudoin/Josh Edge
Account Supervisor: Sharon Chalwell
Advertiser's Supervisor: Rebecca Chaffer/Carol Shannon
Director: Ralph van Dijk
Sound Engineer: Scott Collins


Script in English
MVO1: What it’s like to have such abnormally small hands?

MVO2: Well, can't play sports, can't play basketball, vollyeball, any ball.

MVO1: People take advantage of you, or...?

MVO2: People like to slap you because they know that you can't slap them back.

MVO1: But what's it like with the ladies?

MVO2: Well, nice ones, nice looking ones sometimes, they just think 'awww...small hands', must be small...personality.

MVO1: Oh, small personality, right.

ANN: His animal? The small-clawed otter. Find your animal at the Perth Zoo.
Brief Explanation
Radio Campaign was accompanied by an online component that asked people to answer a series of questions to find the animal that most closely matched them.