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13th street tv channel ads and commercials

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by search words separetely: 13th — 316 results , street — 7076 results , tv — 138413 results , channel — 8662 results
  • The horror TV channel: "Brain" Print Ad  by Miami Ad School, Hamburg 13th Street Universal: Brain
    Print ads
    NBCUniversal, LLC,
    13th Street Universal, The horror TV channel
    Miami Ad School, Hamburg
    Germany
    ... 13th Street Universal The horror TV channel The horror TV channel Miami Ad School, Hamburg Media: Print Media: Media Agency: Miami Ad School Brand: 13th Street ...
  • The horror TV channel: "Heart" Print Ad  by Miami Ad School, Hamburg 13th Street Universal: Heart
    Print ads
    NBCUniversal, LLC,
    13th Street Universal, The horror TV channel
    Miami Ad School, Hamburg
    Germany
    ... 13th Street Universal The horror TV channel The horror TV channel Miami Ad School, Hamburg Media: Print Media: Media Agency: Miami Ad School Brand: 13th Street ...
  • The horror TV channel: "Skin" Print Ad  by Miami Ad School, Hamburg 13th Street Universal: Skin
    Print ads
    NBCUniversal, LLC,
    13th Street Universal, The horror TV channel
    Miami Ad School, Hamburg
    Germany
    ... 13th Street Universal The horror TV channel The horror TV channel Miami Ad School, Hamburg Media: Print Media: Media Agency: Miami Ad School Brand: 13th Street ...
  • 13th Street Universal: "Cinderella" Print Ad  by Miami Ad School / New York 13th Street Universal: Cinderella
    Print ads
    NBCUniversal, LLC,
    13th Street Universal, Miami Ad School / New York
    United States
    ... 13th Street Universal Miami Ad School / New York Media: Print Media: Media Agency: Miami Ad School Brand: 13th Street Geo: Americas, United States For those who'd rather the unhappily ever after. 13th Street, The Horror Channel ...
  • 13th Street Universal: "Belle" Print Ad  by Miami Ad School / New York 13th Street Universal: Belle
    Print ads
    NBCUniversal, LLC,
    13th Street Universal, Miami Ad School / New York
    United States
    ... 13th Street Universal Miami Ad School / New York Media: Print Media: Media Agency: Miami Ad School Brand: 13th Street Geo: Americas, United States For those who'd rather the unhappily ever after. 13th Street, The Horror Channel ...
  • 13th Street Universal: "Snow White" Print Ad  by Miami Ad School / New York 13th Street Universal: Snow White
    Print ads
    NBCUniversal, LLC,
    13th Street Universal, Miami Ad School / New York
    United States
    ... 13th Street Universal Miami Ad School / New York Media: Print Media: Media Agency: Miami Ad School Brand: 13th Street Geo: Americas, United States For those who'd rather the unhappily ever after. 13th Street, The Horror Channel ...
  • 13eme Rue (13th Street): "THE TARGET" Direct marketing  by BETC  Paris 13eme Rue (13th Street): THE TARGET
    DM
    NBCUniversal, LLC,
    13eme Rue (13th Street), BETC Paris
    France
    ... 13th Street) BETC Paris Advertiser: 13ÈME RUE Agency: BETC Category: Retention Client Management: Angélique Vaquie (13ème Rue) Agency Management: Christophe Neyret (BETC) Client Management: Johanne Nouchi (13ème Rue) Director: Mathias Pardo Art Director: Jordan Lemarchand (BETC) Client Management: Leonor Grandsire (13ème Rue) Chief Creative Director: Stéphane Xiberras (BETC) Client Management: Fabien Sailant (13ème Rue) Copywriter: Julien Deschamps (BETC) Agency Management: Mathieu Laugier (BETC) Agency Management: Mathilde Lançon (BETC) Creative Director: Olivier Apers (BETC) Photographer: Roman Jehanno Agency Management: Jean Noël Perrin (BETC) Client Management: Romain Gras (13ème Rue) Execution The creative execution is very specific to 13e rue. No other French channel can talk this way about media efficiency. The creative execution highlights the connection between the crime entertainment speciality of 13e rue and its ability to reach specific targets. For this kind of communication, media buyers are used to boring ads in professional press. The creative execution permitted to stand out in an unusual way. The unusual poster we sent was hung on media agencies walls, making media buyers think of 13e Rue everyday. The video we made allowed us to reach a wider audience and was a good PR tool. Outcome 200 mailings sent Response Rate = 62%Articles in trade magazines and websites 10,000 hits on 13erueuniversal.fr/media one week after the operation 48 meetings set up Client Brief Or Objective 13e rue is the crime entertainment channel. 13e rue wanted to communicate its media expertise to media buyers. Media buyers knew 13e Rue as the crime entertainment channel, but they didn’t consider it for their media plan. The objective was to stand out and make media buyers think of 13e rue as a good way to hit specific targets. To be efficient on this restricted audience, we were asked to do a BtoB mailing operation that would make a big impact Implementation We sent a black tube to media buyers. The tube contained some bullets and a poster-size shooting range target. Hit in the bull’s-eye, the target represented one of 13e Rue’s Media targets (Target Housewife 15-49 or Target Man 25-49). The message was simple : TO HIT YOUR TARGET RELY ON THE PROFESSIONALS.A web address on the poster allowed media buyers to access channel ...
  • Nbc Universal: "MICROTHEATHER BY 13TH STREET" Outdoor Advert  by Sra Rushmore Nbc Universal: MICROTHEATHER BY 13TH STREET
    Outdoor
    NBCUniversal, LLC,
    Nbc Universal, Sra Rushmore
    Spain
    ... 13TH STREET NBCUniversal, LLC Nbc Universal Sra Rushmore Advertiser: NBC UNIVERSAL GLOBAL NETWORKS ESPAÑA S.L.U. Agency: SRA. RUSHMORE Category: Stunts & Live Advertising Advertising campaign: MICROTHEATHER BY 13TH STREET Account Manager: Belen Garcia Photographer: Eduardo Diaz Bourgeot Creative Director: David Titos Y Pablo G. Cattaneo Account Supervisor: Maria Muñoz Ambient Execution Description 13th Street, a pay TV channel specialized in crime, mystery and action, celebrated in 2012 13 years of bringing thrilling excitement to its viewers. To commemorate this anniversary, we gave the audience the chance to experience the genre in a revolutionary way: live and in person. So we converted an old butcher’s shop into a theater with tiny rooms, in which the spectator could live through each scene. Renowned writers and actors were invited to participate in the plays, created solely for this occasion. 13 plays, 13 minutes each, in 13 days, created by 13 authors of 13th Street ...
  • Nbc Universal: "THE WISEMEN´S HEAD" Case study  by Sra Rushmore Nbc Universal: THE WISEMEN´S HEAD
    Case study
    NBCUniversal, LLC,
    Nbc Universal, Sra Rushmore
    Spain
    ... 13th Street. Happy 2013” Client Brief Or Objective 13th Street is a crime, mystery and action themed channel, presented in various paid video platforms. At 13th Street, the Christmas tradition was to send a simple King Cake and to share the upcoming year’s programming schedules with the media outlets. In 2012, we were asked to create a mailing that would also express the brand’s mission to be the biggest expert in its genre and would stand out from the other various mailings sent during this time. Outcome We received tweets and Facebook posts from various communication outlets, such as:•Television platforms: R, digital TV, and Canal+, the #1 network in Spain, mentioning our call-out in Tentaciones, a national cultural insights TV magazine.•Fotogramas, leading film magazine, with an annual print run of 240,000 copies•Mujer de Hoy, leading weekend magazine with 1.7MM subscribers and 541,000 unique readers•Mundoplus.tv, national online reference for professionals ...
  • Calle 13: "MICROTHEATHER BY 13TH STREET" Outdoor Advert  by Sra Rushmore Calle 13: MICROTHEATHER BY 13TH STREET
    Outdoor
    NBCUniversal, LLC,
    Calle 13, Sra Rushmore
    Spain
    ... 13TH STREET NBCUniversal, LLC Calle 13 Sra Rushmore Advertiser: NBC UNIVERSAL GLOBAL NETWORKS ESPAÑA S.L.U. Agency: SRA. RUSHMORE Category: Stunts & Live Advertising Advertising campaign: MICROTHEATHER BY 13TH STREET Account Manager: Belen Garcia Photographer: Eduardo Diaz Bourgeot Creative Director: David Titos Y Pablo G. Cattaneo Account Supervisor: Maria Muñoz Ambient Execution Description 13th Street, a pay TV channel specialized in crime, mystery and action, celebrated in 2012 13 years of bringing thrilling excitement to its viewers. To commemorate this anniversary, we gave the audience the chance to experience the genre in a revolutionary way: live and in person. So we converted an old butcher’s shop into a theater with tiny rooms, in which the spectator could live through each scene. Renowned writers and actors were invited to participate in the plays, created solely for this occasion. 13 plays, 13 minutes each, in 13 days, created by 13 authors of 13th Street ...
  • Calle 13: "THE WISEMEN´S HEAD" Direct marketing  by Sra Rushmore Calle 13: THE WISEMEN´S HEAD
    DM
    NBCUniversal, LLC,
    Calle 13, Sra Rushmore
    Spain
    ... 13th Street. Happy 2013” Client Brief Or Objective 13th Street is a crime, mystery and action themed channel, presented in various paid video platforms. At 13th Street, the Christmas tradition was to send a simple King Cake and to share the upcoming year’s programming schedules with the media outlets. In 2012, we were asked to create a mailing that would also express the brand’s mission to be the biggest expert in its genre and would stand out from the other various mailings sent during this time. Outcome We received tweets and Facebook posts from various communication outlets, such as:•Television platforms: R, digital TV, and Canal+, the #1 network in Spain, mentioning our call-out in Tentaciones, a national cultural insights TV magazine.•Fotogramas, leading film magazine, with an annual print run of 240,000 copies•Mujer de Hoy, leading weekend magazine with 1.7MM subscribers and 541,000 unique readers•Mundoplus.tv, national online reference for professionals ...
  • 13eme Rue (13th Street): "BATHROOM SUSPECT" Direct marketing  by BETC  Paris 13eme Rue (13th Street): BATHROOM SUSPECT
    DM
    NBCUniversal, LLC,
    13eme Rue (13th Street), BETC Paris
    France
    ... 13th Street) BETC Paris Category: Ambient Media & Print Collateral, Non-Mail (Small Scale) Advertiser: 13E RUE Product/Service: TELEVISION CHANNEL Agency: BETC Global Creative Director: Stéphane Xiberras (BETC) Creative Director: Olivier Apers (BETC) Art Director: Laura Tarlton (BETC) Copywriter: Séverine Banon (BETC) Production Company: (Rita Production) Media placement: Ambient - Hotel Bathrooms During French Thriller Festival - 01/03/2012 Describe the brief/objective of the direct campaign. As the leading TV Channel for crime and investigation, 13th Street is the perfect partner for the French Thriller Festival. The objective was stand out at this festival, to maintain its leading position on the market. Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome. We decided to set up 20 hotel bathrooms of cinema industry personalities and 13th Street clients, during The French Thriller Festival. THE IDEA : Make everybody a suspect by creating a 2-way mirror effect. Looking at the mirror, you feel like you are in interrogation room and you are observed by an intimidating police officer. Explain why the creative execution was relevant to the product or service. That two-way mirror effect was 100% coherent with 13th Street DNA : -a true experience of thrill and mind games -curious, playful, voyeuristic It serves our positioning: experience the thrill and intensity of a crime investigation. Nobody but us was more appropriate to invade the French Thriller Festival. Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment. It is pretty hard to come up with precise business results in a direct marketing operation. Anyway, we recorded a lot of positive fallout from all the hotel's clients. Every media industry person that saw the operation sent friendly thankful messages to 13th Street ...
  • 13eme Rue (13th Street): "Bowlingheads" Ambient Advert  by Jung Von Matt/Elbe Hamburg 13eme Rue (13th Street): Bowlingheads
    Ambient, DM, Case study
    NBCUniversal, LLC,
    13eme Rue (13th Street), Jung Von Matt/Elbe Hamburg
    Germany
    13th STREET: Bowlingheads NBCUniversal, LLC 13eme Rue (13th Street) Jung Von Matt/Elbe Hamburg Jung von Matt/Elbe designed special bowling balls together with famous spraygun artist Oliver Paass that look like cut-off heads. For more than three weeks he made detailed 360° layouts that were sprayed on standard bowling balls. In several German bowling alleys we swapped the standard balls for these special ones. Additional black balls referred to the German horror TV channel No.1: 13th STREET ...
  • Crime TV Channel: "I KILL A FRIEND 2" Promo / PR Ad  by BETC Euro Rscg 13eme Rue (13th Street): I KILL A FRIEND 2
    Promo
    NBCUniversal, LLC,
    13eme Rue (13th Street), Crime TV Channel
    BETC Euro Rscg
    France
    ... 13th Street) Crime TV Channel Crime TV Channel BETC Euro Rscg Category: Best Online Advertising in a Promotional Campaign Advertiser: 13ÈME RUE Product/Service: CRIME TV CHANNEL Agency: BETC EURO RSCG Date of First Appearance: Apr 14 2011 Entrant Company: BETC EURO RSCG, Paris, FRANCE Entry URL: http://www.ikillafriend2.com/ Executive Creative Director: Stéphane Xiberras (BETC EURO RSCG) Creative Director: Olivier Apers (BETC EURO RSCG) Creative Director: Ivan Beckzkowski (BETC EURO RSCG) Creative Director: Christophe Clapier (BETC EURO RSCG) Art Director: Christophe Clapier (BETC EURO RSCG) Copywriter: Olivier Apers (BETC EURO RSCG) Copywriter: Ivan Beckzkoswki (BETC EURO RSCG) Planner: Julien Delatte (BETC EURO RSCG) Production: Rita Films (Rita Films) Producer: Xavier Gens (BETC EURO RSCG) Media placement: Website - internet - april 2011 Describe the objective of the promotion. 13ème RUE is a cable network channel from NBC Universal, specialising in crime and investigation. Its objective: to recruit a younger target audience, by having them experience the thrill of investigation they can get from the channel’s programs. In ...
  • Nokia N8: "NOKIA PUSH SNOWBOARDING" Case study  by hypernaked Nokia: NOKIA PUSH SNOWBOARDING
    Case study
    Microsoft Corporation,
    Nokia, Nokia N8
    hypernaked
    United Kingdom
    ... 13th March 2011 Media placement: Press Ad - 1 Ad - Event Guides, Magazines - 10 - 13th March 2011 Media placement: TV - 2 Spots - ESPN - 12th - 14th March 2011 Media placement: Video Promotion - 3 Videos - Youtube - 11th April 2011 Describe the campaign/entry To launch the innovative Nokia N8 we did something even more ambitious - to revolutionise snowboarding. Three key elements made up the project: • A new sports technology & innovation, created by us and built from the Nokia N8. • Openness & collaboration: our development took place in public, and was fuelled by crowd input. • We made the new product development process the marketing. At the project’s heart lies the Push Snowboarding product: a series of sensors built into riders’ equipment. Built from, and around, the N8, these record & track speed, airtime, foot pressure, orientation, heart rate, even fear. All the information is relayed live via Bluetooth to an application on the N8, allowing riders to track, score, compare and improve all their runs. Launched first into social media, followed by events, online & ATL, Push Snowboarding has reinvigorated Nokia, reimagined the marketing process and revolutionized snowboarding. Describe how the campaign/entry was launched across each channel in the order of implementation The launch of Push Snowboarding fell into four distinct phases: Announcement – September 2010 Push Snowboarding was announced to the developer community at Nokia World. We used experiential, street teams & online outreach to recruit developers. Sustenance & alpha testing – October/December 2010 We developed online buzz through a blog-based site, Facebook, Twitter, all driven by a dedicated community management team. Beta Testing Taking place at the Burton 2011 European Snowboarding Open, we brought together bloggers, journalists and legendary riders, such as Terje Haakonsen, to test the N8 & the kit. PR, seeding and content creation from this ensured we reached millions of people on CNN, Sky Sports and Transworld. Public Launch Push Snowboarding launched at the US Snowboarding Open. The event gave the public and pro riders a chance to experience the kit. Digital, mobile, TV, press & outdoor, all supported the ...
  • 13eme Rue (13th Street): "THE WITNESS" Case study  by Jung Von Matt/Alster Hamburg 13eme Rue (13th Street): THE WITNESS
    Case study
    NBCUniversal, LLC,
    13eme Rue (13th Street), Jung Von Matt/Alster Hamburg
    Germany
    ... 13th Street) Jung Von Matt/Alster Hamburg Category: Titanium and Integrated Advertiser: UNIVERSAL GLOBAL NETWORKS Product/Service: 13TH STREET Agency: JUNG von MATT Date of First Appearance: Mar 13 2011 Entry URL: http://www.movie.the-witness.de Executive Creative Director: Mathias Stiller (Jung von Matt) Managing Director: Mark Wilms (Jung von Matt) Creative Director: Andreas Henke/Arndt Poguntke/Florian Kitzing (Jung von Matt) Senior Concepter: Daniel Klipfel (Jung von Matt) Art Director: Daniel Haschtmann/Stefanie Busse/Janic Eberhard (Jung von Matt) Account Supervisor: Helen Seiffe/Steven Wörns (Jung von Matt) Agency Producer: Julia Cramer (Jung von Matt) Director: Joakim Reveman (radical.media) Managing Director: Christiane Dressler (radical.media) Executive Producer: Catherine Baikousis (radical.media) Scriptwriter: Christoph Callenberg/Joakim Revemann (radical.media) Director of Photography: Mathias Schöningh (radical.media) Management: Carlo Blatz (Powerflasher) Digital Producer/Creative Technologist: Fabian Nöthe (Powerflasher) Technical Developer: David Lindlbauer/Meinhard Gredig (Powerflasher) Producer: Simone Legner (nhb Studios Berlin) Editor: Yvonne Stroemer/Thilo Both (nhb Studios Berlin) Online: Tobias Horvath/Daniel Basle (nhb Studios Berlin) Sound Designer: Julian Holzapfel/Dennis Beckmann (nhb Studios Berlin) Composer: Kai Beissner (nhb Studios Berlin) Media placement: TV Campaign - Tele 5, Sport 1 - 14.03.2011 Media placement: Print Campaign - Prinz, Petra, Für Sie, Brand Eins, TV Digital, GamePro, GamesStar, BIG PICTURE, Geemag - 14.03.2011 Media placement: Website - www.movie.the-witness.de - 14.03.2011 Media placement: Prerolls/ Banner - Max.de, Focus.de, Amica.de, Bild.de, Rtl2.de - 14.03.2011 Media placement: Live Game - Live-Game Took Place In Berlin - 09.04.2011 Media placement: Cinema - Cinart Cinemas Southern Germany - 17.03.2011 Media placement: OOH (CLPs) - Bad Homburg V.d. Höhe, Bergisch Gladbach, Langenfeld, Weimar, Marburg - 14.03.2011 Media placement: OOH (Projection) - Berlin Friedrichstraße - 26.03.2011 Describe the campaign/entry In 2011, NBC Universal relaunched the new, even more thrilling 13th Street Universal. Motto of the relaunch: 'Others have viewers. We have eye-witnesses.' The challenge: Get the audience engaged in the thriller and crime genre like never before. The insight: 13th Street viewers don't only want to watch thrillers and crime, they also want to feel and experience the thrill. The idea: A spectacular interactive mix of movie and real life gameplay, promoted in all relevant channels: 'The Witness — The first movie in the outernet'. Describe how the campaign/entry was launched across each channel in the order of implementation 'The Witness — the first movie in the outernet' is a mobile based real life game. To promote this, we started campaigns in print, television, cinema, outdoor and on web-banners, all leading to the 13th Street website. Here, viewers could apply to be part of this exclusive event and game. With a special software we developed for the iPhone, they could experience their personal thriller directly at the crime scene. But they couldn't witness the action passively, they had to collect evidence in different locations all over Berlin. The smartphone became an essential tool to stay in the game. We also invited celebrities and reporters to be "The Witness" and to play the game. This guaranteed a lot of PR and attention in all media for our message: 'Others have viewers. We have eye-witnesses.' Give some idea of how successful this campaign/entry was with both client and consumer This campaign was a huge success both before and after the game. 10% of all website users applied for the game. 13th Street and "The Witness" became the number one topic in international blogs and several social networks. Reports in TV-channels, ...
  • 13eme Rue (13th Street): "THE WITNESS" Promo / PR Ad  by Jung Von Matt/Next Hamburg 13eme Rue (13th Street): THE WITNESS
    Promo, Case study
    NBCUniversal, LLC,
    13eme Rue (13th Street), Jung Von Matt/Next Hamburg
    Germany
    ... 13th Street) Jung Von Matt/Next Hamburg Category: Best Use of Integrated Media Advertiser: UNIVERSAL GLOBAL NETWORKS Product/Service: 13TH STREET Agency: JUNG von MATT Date of First Appearance: Mar 13 2011 Entrant Company: JUNG von MATT, Hamburg, GERMANY Entry URL: http://www.movie.the-witness.de Executive Creative Director: Mathias Stiller (JUNG VON MATT) Account Superviser: Mark Wilms (JUNG VON MATT) Creative Director: Andreas Henke/ Arndt Poguntke/ Florian Kitzing (JUNG VON MATT) Senior Concepter: Daniel Klipfel (JUNG VON MATT) Art Director: Daniel Haschtmann/ Stefanie Busse/ Janic Eberhard (JUNG VON MATT) Account Manager: Helen Seiffe/ Steven Wörns (JUNG VON MATT) Agency Producer: Julia Cramer (JUNG VON MATT) Director: Joakim Revemann (RADICAL.MEDIA) Managing Director: Christiane Dressler (RADICAL.MEDIA) Executive Producer: Catherine Baikousis (RADICAL.MEDIA) Scriptwriter: Christoph Callenberg/ Joakim Revemann (RADICAL.MEDIA) DOP: Mathias Schöningh (RADICAL.MEDIA) Management: Carlo Blatz (POWERFLASHER) Digital Producer/Creative Technologist: Fabian Nöthe (POWERFLASHER) Technical Developer: David Lindlbauer, Meinhard Gredig ,0 (POWERFLASHER) Producer: Simone Legner (NHB STUDIOS) Editor: Yvonne Stroemer/ Thilo Both (NHB STUDIOS) Online: Tobias Horvath/ Daniel Basle (NHB STUDIOS) Sound Designer: Julian Holzapfel/ Dennis Beckmann (NHB STUDIOS) Composer: Kai Beissner (NHB STUDIOS) Media placement: TV - TELE 5 - 13.03.2011 Media placement: Print - Brand Eins - 17.03.2011 Media placement: Online - Max.de - 14.03.2011 Media placement: Outdoor - Bad Homburg, Weimar - 14.03.2011 Media placement: Cinema - Cinart Kinos - 17.03.2011 Insights, Strategy & the Idea In 2011, NBC Universal re- launched the new, even more thrilling 13TH STREET. Motto of the re-launch: “Others have viewers. We have eye-witnesses”. The challenge: Get the audience engaged in the genre of thriller and crime like never before. The insight: 13TH STREET viewers don’t only want to watch thrillers and crime – they want to feel and experience the thrill. The idea: A spectacular interactive mix of movie and real life game. The Witness – The first movie in the outernet. Creative Execution On the 13th Street website, viewers can apply to be part of this exclusive event. Their mission is to save Nadia, a prostitute, from the Russian mafia. With GPS and software we developed especially for the iPhone, viewers can experience a real life film directly at the crime scene. But the viewers cannot witness the action passively. They have to collect evidence, data and communicate with opponents. The viewer changes the film with the decisions they make. Everything begins when Nadja is kidnapped. Now the viewers have to take action. Suddenly they are part of their very own thriller. Depending on what one decides; one can be the hero of the film or the next fatal victim of the mafia. With the motto “Others have viewers. We have eye-witnesses", we promoted this thrilling game using TV and cinema ads, online banners, posters and in magazines. Results and Effectiveness Hundreds of applications were received on the day of the event. 13TH STREET and "The Witness" became the number one topic in international blogs and social networks, with reports in TV-channels, newspapers and magazines. And hence we proved that the new 13TH STREET ...
  • 13th Street Universal: "BOWLINGHEADS" Design & Branding  by Jung Von Matt/Alster Hamburg 13th Street Universal: BOWLINGHEADS
    Design & Branding
    NBCUniversal, LLC,
    13th Street Universal, Jung Von Matt/Alster Hamburg
    Germany
    ... 13th Street Universal Jung Von Matt/Alster Hamburg Category: Illustration Advertiser: 13TH STREET UNIVERSAL Product/Service: TV CHANNEL Agency: JUNG von MATT Date of First Appearance: Jan 25 2011 Entrant Company: JUNG von MATT, Hamburg, GERMANY Executive Creative Director: Sascha Hanke (Jung von Matt AG) Creative Director: Jens Pfau (Jung von Matt AG) Creative Director: Tobias Grimm (Jung von Matt AG) Art Direction: Nicolas Schmidt-Fitzner (Jung von Matt AG) Art Direction: Damjan Pita (Jung von Matt AG) Copywriter: Jan-Hendrik Scholz (Jung von Matt AG) Copywriter: Henning Robert (Jung von Matt AG) Graphic Design: Christoph Maeder (Jung von Matt AG) Account Manager: Annette Krebs (Jung von Matt AG) Junior Account Manager: Verena-Sophia Bauer (Jung von Matt AG) Art Buying: Karen Blome (Jung von Matt AG) Artist: Oliver Paaß Media placement: Bowling Balls - Various Bowling Alleys/Hamburg - 25.01.2011 Describe the brief from the client Raise the peoples awareness of the horror and crime TV channel 13th Street by shocking people. Describe the challenges and key objectives With TV being a dying medium, it gets harder and harder to advertise a pay TV channel. Therefore the task was to surprise people during their leisure time with an attention-getting communication idea. Describe how you arrived at the final design The bowling balls were designed by the German graphic designer and spraygun artist Oliver Paaß in a tight collaboration with the agency. For more than three weeks he made detailed layouts for the 360° views of the bowling heads. After a final pass the designs were sprayed on standard bowling balls with specially created lacquer, made of real natural body liquids. Give some indication of how successful the outcome was in the market The bowlingheads were very cost effective. By placing them in various bowling alleys, their shocking design generated thousands of screams and got our message across: "13th Street ...
  • Strauss Group: "THE BIG TRIP" Promo / PR Ad  by BBR Saatchi & Saatchi Israel Strauss Group: THE BIG TRIP
    Promo, Case study
    Strauss Group Ltd.,
    Strauss Group, BBR Saatchi & Saatchi Israel
    Israel
    ... Street Team - 5.1.2011 Media placement: Internet - Site /banners - 29.12.2010 Media placement: TV Commercial - First Spot - The Big Brother - Chenel 2 - 29.12.2010 Insights, Strategy & the Idea Objective Re-invent the long running slogan "ALWAYS WITH YOU" for Israel's leading chocolate brand- "Elite's cow chocolate" in a fresh way that really shows consumers we're always with them. Target Audience Young Israeli backpackers that go on "THE BIG TRIP", an Israeli phenomenon when 65% of young Israelis, prior to college, head off for a long trip, typically to the Far East. And later on, the entire country. Insight The times you miss home the most, is when you're furthest away from it. Idea Bring the homeland chocolate to the young Israeli backpackers. Relevance Since our brand's long running slogan is "ALWAYS WITH YOU" it was only right to truly show consumers we're always with them, even in remote places far from home, where we brought them their homeland chocolate. Creative Execution A team carrying hundreds of "Chocolate Cow" bars travelled to popular backpacker destinations in the Far East, handing out the chocolates to the astonished youngsters, and filming them sending greetings to their families back home. In the campaign we used: -A designated team carrying hundreds of chocolates that where handed to backpackers abroad. -The videos documenting the magic moments of the team and backpackers where then aired on TV & internet -To some of the families we organized a special screenings of their loved ones video abroad. Results and Effectiveness -Videos of more than 200 travellers were aired, days later, on national prime time TV, banners, and a dedicated website. -For some of the travellers’ families, we organized a special screening of their loved ones' greetings. - Videos from the campaign reached tens of thousands of views during the 3-week campaign. -The YouTube channel that hosted the videos became the 13th most viewed in Israel. - Chocolate ...
  • Award winner ad! Nbc Universal Global Networks Deutschland: "LAST CALL" TV Commercial  by Jung Von Matt/Spree Berlin Nbc Universal Global Networks Deutschland: LAST CALL
    TV & Cinema
    Nbc Universal Global Networks Deutschland, Jung Von Matt/Spree Berlin
    Germany
    ... 13TH STREET HORROR CHANNEL Entrant Company: JUNG von MATT Hamburg, GERMANY Advertising Agency: JUNG von MATT Hamburg, GERMANY Executive Creative Director: Mathias Stiller/Wolfgang Schneider Creative Director: Andreas Henke/Peter Gocht/Christian Kroll Copywriter: Peter Gocht/Andreas Henke Agency Producer: Julia Cramer Account Supervisor: Franzis Heusel/Helen Seiffe/Ruben Donath Production Company: FILM DELUXE Berlin, GERMANY Director: Chistian Mielmann Producer: Glenn Bernstein/Katharina Strauss/Stephan Pauly, Film Deluxe; Simone Legner/Tim Tibor, Nhb Sound Studio: Sound Mixing: NHB Studios, Berlin Sound Design/Arrangement: Julian Holzapfel/Takis Christos Sariannidis/Michael Tibes Art Director: Daniel Leverenz/Marius Bell Lighting: Carlo Jelavic Other Credits: Technical Realization: Powerflasher; Alexandra Ion/Constanze Leinweber, Powerflasher; Juergen Day/Andreas Fritz/Martin Prangenberg Brief Explanation: To attract a new audience for the 13TH STREET channel, we decided to create a new experience with a modern state-of-the-art take on the horror genre. In a movie theatre, people would text their phone numbers to a database. A random audience member would have their phone contacted, and their responses to the conversation guided the action on the big screen (they were the only ones who could hear the conversation). Different audience members would give different answers in different situations, so there were many different ways the film could play out. Germany Германия Alemania Deutschland Allemagne 德国 TV & Cinema
  • Award winner ad! Calle 13 - Nbc Universal: "THE 13TH STREET CUISINE" Design & Branding  by Shackleton Calle 13 - Nbc Universal: THE 13TH STREET CUISINE
    Design & Branding
    Calle 13 - Nbc Universal, Shackleton
    Spain
    ... 13TH STREET CUISINE Calle 13 - Nbc Universal Shackleton Type of entry: Environmental Design Category: Environmental Design: Semi-Permanent Advertiser: CALLE 13 - NBC UNIVERSAL Product/Service: 10TH ANNIVERSARY CAMPAIGN Agency: SHACKLETON Madrid, SPAIN General Creative Director: Juan Nonzioli (Shackleton) Executive Creative Director: Juan Silva (Shackleton) Creative Director: Pablo González de la Peña (Shackleton) Copywriter: Carlos Janini (Shackleton) Art Director: Carlos Alvarez (Shackleton) Copywriter: Covadonga Diaz (Shackleton) Copywriter: Emilio Holguin (Shackleton) Art Director: Emilia Bertola (Shackleton) Creative Director: Alvaro Gonzalez (Shackleton) Art Director: Celia Martinez (Shackleton) Creative Supervisor: Borja de la Rocha (Shackleton) Art Director: Victor Vazquez (Shackleton) Art Director: David Rigote (Shackleton) General Manager: Marta Gutierrez (Shackleton) Account Supervisor: Zaida Vazquez (Shackleton) Graphic & Events Production Manager: Itxaro Vicuña (Shackleton) Event Producer: Maria Algaba (Shackleton) Event Producer: Carmen Murillo (Shackleton) Photographer: Francesc Guillamet () Copywriter: Carlos Gomez (Shackleton) Brief Explanation: The 13th Street Cuisine was born, a restaurant open to the public for a month in which the famous chef Darío Barrio together with the agency's team, created a menu full of irony which reflected the channel's theme, a world of action and suspense. The 13th Street Cuisine was a campaign, an experience, media content, a source of income, and at the same time, a choice of gastronomic leisure and consisted of: a print campaign, a mailing to journalists, a 10 dish menu, a remodeled and decorated restaurant and public relations to spread the word. Describe the brief from the client: Calle 13 (13th Street), the suspense and action TV channel, celebrated its 10th anniversary. It had to be celebrated in a way that was a wink to its regular viewers, and, at the same time, attracted the rest of the fans of suspense and action. Description of how you arrived at the final design: THE MENU We designed a menu placing special attention on the shape, form and naming of each dish. We contacted the famous Spanish chef, Darío Barrio and his team for the selection of the appropriate ingredients for each one. PRINT CAMPAIGN & DISHES Instead of doing ads, we did dishes. Creations of haute cuisine with the essence of the channel reflected in a print campaign. The objective was to launch the menu that guests were going to enjoy in the 13th Street Cuisine. The dishes were published in design, ad, gastronomy and leisure guides and magazines. Indication of how successful the outcome was in the market: The 13th Street Cuisine operated for 25 days in the month of September (Monday to Saturday from 8pm to 12am). It had an average occupancy of 90% against 75% which was the goal set in its business plan. The campaign had great repercussion in the media (TV ...
  • Award winner ad! 13eme Rue (13th Street): "LAST CALL" Online Advert  by Jung Von Matt/Spree Berlin 13eme Rue (13th Street): LAST CALL
    Online, Viral, DM, Case study
    NBCUniversal, LLC,
    13eme Rue (13th Street), Jung Von Matt/Spree Berlin
    Germany
    ... 13th Street) Jung Von Matt/Spree Berlin Type of entry: Use of Direct Marketing Category: Direct Response Digital: Mobile Marketing Advertiser: NBC UNIVERSAL GLOBAL NETWORKS Product/Service: 13TH STREET - TV CHANNEL Agency: JUNG von MATT Hamburg, GERMANY Executive Creative Director: Mathias Stiller/Wolfgang Schneider (Jung von Matt) Creative Director: Andreas Henke/Peter Gocht/Christian Kroll (Jung von Matt) Art Director: Daniel Leverenz/Marius Bell (Jung von Matt) Copywriter: Andreas Henke/Peter Gocht (Jung von Matt) Idea/Conception: Andreas Henke (Jung von Matt) Account Supervisors: Franzis Heusel/Helen Seiffe/Ruben Donath (Jung von Matt) Agency Producer: Julia Cramer (Jung von Matt) Producer: Glenn Bernstein/Katharina Strauß/Stephan Pauly (Film Deluxe Berlin) Composition: Dennis Beckmann/Elvis Ellington (Nhb Studios Berlin) Sound Engineer/Sound Designer: Julia Holzapfel (Nhb Studios Berlin) Producing: Simone Legner/Tim Tibor (Nhb Studios Berlin) Grading: Mike Friedmann (Nhb Studios Berlin) Foley Artist: Takis Christos Sariannidis (Nhb Studios Berlin) Foley Recordist: Michael Tibes (Nhb Studios Berlin) Voice Actor: Sarah Riedel/Udo Knierim (Nhb Studios Berlin) Software Development: Alexandra Ion (Powerflasher) Account Manager: Constanze Leinweber (Powerflasher) Distribution/Account Manager: Juergen Day/Florian Hilga (Telenet) Development: Andreas Fritz/Martin Prangenberg (Telenet) : Detlev Artel (Aixvox) Describe the brief from the client: The main objective was to attract a new audience for the 13TH STREET channel. Therefore we decided to create a completely new brand experience with a modern state-of-the-art take on the horror genre and position 13TH STREET as a cutting-edge and innovative channel for horror & crime. The target audience: Young film lovers, horror and genre enthusisasts. The user experienced horror like never before. By blending the characteristic gaming element of individual control with cinematic storytelling, the project bridges the gap between game and film and thus allows for a brand new entertainment experience. Creative Execution: The film hit its target audience exactly – film lovers at cinemas and festivals. Worldwide LAST CALL captured absolute attention and kicked off many discussions about the development of the genre. And of course about interactive storytelling in general. Describe the creative solution to the brief/objective. Everybody knows the feeling of wanting to warn the victim in a horror film about the impending danger, but it’s impossible. In horror movies evil spreads fear and terror. The viewer can merely sit and watch. This is how horror films have been working for almost a hundred years. It was about time to change that. We thought about enabling the viewer to contact the victim and help him – or her – to escape. Therefore we developed a special software that allows for such a dialogue via voice recognition. Describe the results in as much detail as possible. The film hit its target audience exactly – film lovers at cinemas and festivals Worldwide. LAST CALL captured absolute attention, aroused enthusiasm and effectively demonstrated the standards of 13TH STREET. This is evident in the media attention it generated: - Articles in the largest national and international newspapers (e.g. BILD, DN) - Features on tv and radio (e.g. BBC) - Hundreds of articles in film magazines, forums and blogs. All this became immense value for PR and proved that 13TH STREET is the channel ...
  • Award winner ad! 13eme Rue (13th Street): "(case study) LAST CALL" Online Advert  by Jung Von Matt/Spree Berlin 13eme Rue (13th Street): (case study) LAST CALL
    Online, Viral, DM, Case study
    NBCUniversal, LLC,
    13eme Rue (13th Street), Jung Von Matt/Spree Berlin
    Germany
    ... 13th Street) Jung Von Matt/Spree Berlin Type of entry: Use of Direct Marketing Category: Direct Response Digital: Mobile Marketing Advertiser: NBC UNIVERSAL GLOBAL NETWORKS Product/Service: 13TH STREET - TV CHANNEL Agency: JUNG von MATT Hamburg, GERMANY Executive Creative Director: Mathias Stiller/Wolfgang Schneider (Jung von Matt) Creative Director: Andreas Henke/Peter Gocht/Christian Kroll (Jung von Matt) Art Director: Daniel Leverenz/Marius Bell (Jung von Matt) Copywriter: Andreas Henke/Peter Gocht (Jung von Matt) Idea/Conception: Andreas Henke (Jung von Matt) Account Supervisors: Franzis Heusel/Helen Seiffe/Ruben Donath (Jung von Matt) Agency Producer: Julia Cramer (Jung von Matt) Producer: Glenn Bernstein/Katharina Strauß/Stephan Pauly (Film Deluxe Berlin) Composition: Dennis Beckmann/Elvis Ellington (Nhb Studios Berlin) Sound Engineer/Sound Designer: Julia Holzapfel (Nhb Studios Berlin) Producing: Simone Legner/Tim Tibor (Nhb Studios Berlin) Grading: Mike Friedmann (Nhb Studios Berlin) Foley Artist: Takis Christos Sariannidis (Nhb Studios Berlin) Foley Recordist: Michael Tibes (Nhb Studios Berlin) Voice Actor: Sarah Riedel/Udo Knierim (Nhb Studios Berlin) Software Development: Alexandra Ion (Powerflasher) Account Manager: Constanze Leinweber (Powerflasher) Distribution/Account Manager: Juergen Day/Florian Hilga (Telenet) Development: Andreas Fritz/Martin Prangenberg (Telenet) : Detlev Artel (Aixvox) Describe the brief from the client: The main objective was to attract a new audience for the 13TH STREET channel. Therefore we decided to create a completely new brand experience with a modern state-of-the-art take on the horror genre and position 13TH STREET as a cutting-edge and innovative channel for horror & crime. The target audience: Young film lovers, horror and genre enthusisasts. The user experienced horror like never before. By blending the characteristic gaming element of individual control with cinematic storytelling, the project bridges the gap between game and film and thus allows for a brand new entertainment experience. Creative Execution: The film hit its target audience exactly – film lovers at cinemas and festivals. Worldwide LAST CALL captured absolute attention and kicked off many discussions about the development of the genre. And of course about interactive storytelling in general. Describe the creative solution to the brief/objective. Everybody knows the feeling of wanting to warn the victim in a horror film about the impending danger, but it’s impossible. In horror movies evil spreads fear and terror. The viewer can merely sit and watch. This is how horror films have been working for almost a hundred years. It was about time to change that. We thought about enabling the viewer to contact the victim and help him – or her – to escape. Therefore we developed a special software that allows for such a dialogue via voice recognition. Describe the results in as much detail as possible. The film hit its target audience exactly – film lovers at cinemas and festivals Worldwide. LAST CALL captured absolute attention, aroused enthusiasm and effectively demonstrated the standards of 13TH STREET. This is evident in the media attention it generated: - Articles in the largest national and international newspapers (e.g. BILD, DN) - Features on tv and radio (e.g. BBC) - Hundreds of articles in film magazines, forums and blogs. All this became immense value for PR and proved that 13TH STREET is the channel for thriller horror ...
  • T-Mobile: "The Rematch - Case Study" Outdoor Advert  by Saatchi & Saatchi Amsterdam, Outcast T-Mobile: The Rematch - Case Study
    Outdoor, Case study
    Deutsche Telekom AG,
    T-Mobile, Saatchi & Saatchi Amsterdam
    Netherlands
    ... streets with one question - ‘What would you do with a few extra minutes?’ . And the aim was to bring one ‘real’ dream to life - the one they chose was 'The Rematch' of Martijn, a 39 year old carpenter from a village called Durgerdam. He hoped to bring back his old football team from 1997. His team (DRC) had won the local Championship in 1997, but sadly, his life's greatest moment was then witnessed by a grand crowd of THREE people! He hoped to have a rematch against the same opponents, but this time - he wanted his entire village to see them play! Over a period of two months - Martijn called and called (to right numbers and wrong numbers) to bring back the exact same teams. And the nation could follow his progress over a TV/Print/Radio/Outdoor/Online campaign, a dedicated YouTube Channel, Hyves (Dutch Facebook), and Twitter feed. And on March 13th, his dream day arrived, as ...
  • Nbc Universal: "LAST CALL" Print Ad  by Jung Von Matt/Spree Berlin Nbc Universal: LAST CALL
    Print ads
    NBCUniversal, LLC,
    Nbc Universal, Jung Von Matt/Spree Berlin
    Germany
    ... 13TH STREET TV CHANNEL Agency: JUNG von MATT Date of First Appearance: Jan 21 2010 12:00AM Entrant Company: JUNG von MATT, Hamburg, GERMANY Entry URL: http://awards.jvm.com/spree/2010/cannes/last-call Copywriter: Andreas Henke (Jung von Matt) Idea / Concept: Andreas Henke (Jung von Matt) Account Supervisors: Franzis Heusel / Helen Seiffe / Ruben Donath (Jung von Matt) Production Company: (Film Deluxe Berlin) Executive Producer: Glenn Bernstein / Juergen Krause : Katharina Strauss / Stephan Pauly (Producer) Director: Milo DOP: Carlo Jelavic Editor/ Motion Grafics: Daniel Kundrat (Film Deluxe Berlin) Postproduction Producer: Marion Dopfer (Film Deluxe Berlin) Composition: Dennis Beckmann / Kai Beisner (NHB Studios Berlin) Sound Engineer/Sounddesigner: Julian Holzapfel (NHB Studios Berlin) Producing: Simone Legner / Tim Tibor (NHB Studios Berlin) Grading: Mike Friedmann (NHB Studios Berlin) Foley Artist: Takis Christos Sariannidis Foley Recordist: Michael Tibes Voice Actor: Sarah Riedel / Udo Knierim English Synopsis The main objective was to attract a new audience for the 13TH STREET channel. Therefore we decided to create a completely new brand experience with a modern state-of-the-art take on the horror genre and position 13TH STREET as a cutting-edge and innovative channel for horror & crime. The target ...
  • Nbc Universal: "LAST CALL" Direct marketing  by Jung Von Matt/Spree Berlin Nbc Universal: LAST CALL
    DM
    NBCUniversal, LLC,
    Nbc Universal, Jung Von Matt/Spree Berlin
    Germany
    ... 13TH STREET - TV CHANNEL Agency: JUNG von MATT Date of First Appearance: Jan 21 2010 12:00AM Entrant Company: JUNG von MATT, Hamburg, GERMANY Entry URL: http://awards.jvm.com/spree/2010/cannes/last-call Copywriter: Andreas Henke (Jung von Matt) Idea/Concept: Andreas Henke (Jung von Matt) Production Company: (Film Deluxe GmbH Berlin) Executive Producers: Glenn Bernstein/Juergen Krause Producers: Katharina Strauss/Stephen Pauly Director: Milo DOP: Carlo Jelavic Editor/Motion Graphics: Daniel Kundrat (Film Deluxe GmbH Berlin) Postproduction Producer: Marion Dopfer (Film Deluxe GmbH Berlin) Composition: Dennis Beckmann/Kai Beisner (NHB Studios Berlin) Sound Engineer/Sound Design: Julian Holzapfel (NHB Studios Berlin) Producing: Simone Legner/Tim Tibor (NHB Studios Berlin) Grading: Mike Friedmann (NHB Studios Berlin) Foley Artist: Takis Christos Sariannidis Foley Recordist: Michael Tibes Voice Actors: Sarah Riedel/Udo Knierim Software Developer: Alexandra Ion (Powerflasher GmbH) Account Manager: Constanze Leinweber (Powerflasher GmbH) Distribution/Account Manager: Juergen Day/Florian Hilga (Telenet) Development: Andreas Fritz/Martin Prangenberg (Telenet Detlev Artel, Aixvox) Media placement: Spot/ Mobile - Cinema - 21 January 2010 Describe the brief/objective of the direct campaign. The main objective was to attract a new audience for the 13TH STREET channel. Therefore we decided to create a completely new brand experience with a modern state-of-the-art take on the horror genre and position 13TH STREET as a cutting-edge and innovative channel for horror & crime. The target audience: Young film lovers, horror and genre enthusisasts. The user experienced horror like never before. By blending the characteristic gaming element of individual control with cinematic storytelling, the project bridges the gap between game and film and thus allows for a brand new entertainment experience. Explain why the creative execution was relevant to the product or service. The film hit its target audience exactly – film lovers at cinemas and festivals. Worldwide LAST CALL captured absolute attention and kicked off many discussions about the development of the genre. And of course about interactive storytelling in general. Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome. Everybody knows the feeling of wanting to warn the victim in a horror film about the impending danger, but it’s impossible. In horror movies evil spreads fear and terror. The viewer can merely sit and watch. This is how horror films have been working for almost a hundred years. It was about time to change that. We thought about enabling the viewer to contact the victim and help him – or her – to escape. Therefore we developed a special software that allows for such a dialogue via voice recognition. Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment. The film hit its target audience exactly – film lovers at cinemas and festivals Worldwide. LAST CALL captured absolute attention, aroused enthusiasm and effectively demonstrated the standards of 13TH STREET. This is evident in the media attention it generated: - Articles in the largest national and international newspapers (e.g. BILD, DN) - Features on tv and radio (e.g. BBC) - Hundreds of articles in film magazines, forums and blogs. All this became immense value for PR and proved that 13TH STREET is the channel for thriller horror and crime. ...
  • Nbc Universal: "LAST CALL" Promo / PR Ad  by Jung Von Matt/Spree Berlin Nbc Universal: LAST CALL
    Promo, Case study
    NBCUniversal, LLC,
    Nbc Universal, Jung Von Matt/Spree Berlin
    Germany
    ... 13TH STREET TV CHANNEL Agency: JUNG von MATT Date of First Appearance: Jan 21 2010 12:00AM Entrant Company: JUNG von MATT, Hamburg, GERMANY Entry URL: http://awards.jvm.com/spree/2010/cannes/last-call Executive Creative Directors: Mathias Stiller/Wolfgang Schneider (Jung von Matt) Creative Directors: Andreas Henke/Peter Gocht/Christian Kroll (Jung von Matt) Art Directors: Daniel Leverenz/Marius Bell (Jung von Matt) Copywriter/Idea/Conception: Andreas Henke (Jung von Matt) Account Supervisors: Franzis Heusel/Helen Seiffe/Ruben Donath (Jung von Matt) Agency Producer: Julia Cramer (Jung von Matt) Production Company: Glenn Bernstein/Jürgen Krause (Film Deluxe GmbH Berlin) Composition: Dennis Beckmann/Kai Beisner (NHB Studios Berlin) Sound Engineer/Sound Designer: Julian Holzapfel (NHB Studios Berlin) Grading: Mike Friedmann (NHB Studios Berlin) Software Development: Alexandra Ion/Constanze Leinweber (Powerflasher) Development: Andreas Fritz/Martin Prangenberg (Telenet) Development: Detlev Artelt (aixvox) Producers: Katharina Strauss/Stephan Pauly (Film Deluxe) Director: Milo DOP: Carlo Jelavic Editor/ Motion Graphics: Daniel Kundrat (Film Deluxe) Media placement: Spot/ Mobile - Cinema - 21 January 2010 Results and Effectiveness The film hit its target audience exactly – film lovers at cinemas and festivals. Worldwide LAST CALL captured absolute attention aroused enthusiasm and effectively demonstrated the standards of 13TH STREET. This is evident in the media attention it generated: - Articles in the largest national and international newspapers (e.g. BILD, DN) - Features on tv and radio (e.g. BBC) - Hundreds of articles in film magazines, forums and blogs All this became immense value for PR and proved that 13TH STREET is the channel for thriller horror and crime. Creative Execution The idea: The first interactive horror movie in theatres. For the first time a real dialogue between viewers and protagonist is possible. Therefore we developed a special software that allows for such a dialogue via voice recognition. A flyer instructs the cinema audience to text their mobile numbers to a designated phone number. The software selects one of these numbers at random. In the film a woman is being chased by a murderer. She calls this randomly chosen number. Then the dialogue between viewer and protagonist takes place. Insights, Strategy & the Idea The main objective was to attract a new audience for the 13TH STREET channel. Therefor we decided to create a completely new brand experience with a modern state-of-the-art take on the horror genre and position 13TH STREET as a cutting-edge and innovative channel for horror & crime. The target ...
  • Fevicol: "FEVICOL MOUSTACHE" Promo / PR Ad  by Ogilvy & Mather Mumbai Fevicol: FEVICOL MOUSTACHE
    Promo, Case study
    Pidilite Industries Ltd.,
    Fevicol, Ogilvy & Mather Mumbai
    India
    ... TV Channel Pushbacks - Doordarshan, Neo Sports - 4th November 2009 Media placement: Teaser- Press - Times Of India, Mumbai Mirror - 4th November 2009 Media placement: Reveal - Premiere (Cinema) - PVR Cinemas - 12th November 2009 Media placement: Reveal - TV - NDTV, Star, Set Max, India TV, Etc. - 13th November 2009 Media placement: Reveal - Outdoor - Hoardings Mumbai - 17th November 2009 Results and Effectiveness The initial teasers generated a lot of buzz - on the streets, online and in the press.There were many instances of people approaching Advance Booking counters to book tickets for the movie. When the 'movie' was officially released through a multiplex and on television, the Moochwali TVC recorded a very high viewership. For the client, it meant free press and a multiplier effect on the media spend of the commercial.Fevicol continues to be India's leading adhesive brand.Fevicol continues to be part of every India's vocabulary and the brand has endured itself to the man on the street. Creative Execution A poster/billboard/press teaser campaign announced the imminent launch of a new movie. Instead of a full length film, audiences were promised the 'world's shortest feature film'. Released along with other movie announcers, the teaser campaign touted 'Moochwali' as India's official entry to the Cannes Festival. As expectation rose, and buzz generated, a premiere of the 'movie' was held at PVR Cinemas, a swanky multiplex in Mumbai. This by-invitation-only event created further publicity for the film. When Moochwali (the woman with a moustache) was finally launched on TV, millions of Indians watched the ...
  • PRIMARY SCHOOL OPENING EVENT: "CELEBRATE THE FIRST DAY OF SCHOOL" Promo / PR Ad  Barilla: CELEBRATE THE FIRST DAY OF SCHOOL
    Promo, Case study
    Barilla S.p.A.,
    Barilla, PRIMARY SCHOOL OPENING EVENT
    ... TV - TG5 (National Channel) - September 19th, 2009 Media placement: Press - Gente (National Newsmagazine) - September 19th, 2009 Media placement: Press Trip To San Demetrio With P.Barilla - 1 Outstanding Story Vanity Fair - October 13th, 2009 Summary of the Campaign On 6 April 2009 at 3.32 am the city and territory of L’Aquila were struck by a 6.3 moment magnitude earthquake. The earthquake caused serious damage to the old city and several towns in the region, killing 308 people, injuring 1,600 and badly affecting streets and buildings. A pool of contributors, coordinated by public institutions, and private companies such as Barilla, decided to restore the School Citadel of San Demetrio, a small centre close to L'Aquila. The target was to provide a new school to over 300 students coming from San Demetrio and seven of the surrounding towns. The project consisted of two earthquake-proof permanent buildings. The public announcement was made on 5 August. The ribbon-cutting ceremony took place on 19 September 2009. The project, which fully complied with Barilla brand identity (synthesized in the claim "Where there is Barilla, there is home"), was developed between late August and 10 September, when it was shared with all the partners. Its implementation went through planned stages and was completed in record time. The materials were prepared in few days, and on 17 September our team was on site. The Goal The main target was actually the development of consistent messages, shared with all the partners, able to generate a common inspiration for individual behaviours. We wanted such inspiration, along with the objectives and emotions delivered, to become part of the legacy that San Demetrio people, directly involved in the event, could cherish to nurture their future. Far from being a cold event, planned to merely please the media, the ceremony was to become a deep-felt moment shared by all the population. Results 1. Shared the project with the partners: seven regional and local municipalities, two companies (Barilla, Mabo Group) San Demetrio municipality, civil defence, institutions, businesses and associations. 2. Involved local and national authorities: liaising with members of San Demetrio municipality; political and institutional authorities from all over the country 3. Involved the local community: banners, pole banners and posters on the territory; thousands of flyers handed out. 4. Communicate the inspiration and objectives to the local community: - 450 people attended the opening ceremony - 1,000 visitors of the school. - 1,300 people attended Pasta Party. - 150 children + parents attended Mulino. Bianco activities. 5. Involved local and selected, high-quality national media. Before the ceremony: - 27 stories in local media (print, web and TV channels). After the event: - 69 stories in wire agencies, print, web and TV channels. - 3 outstanding stories: TG5 (national ...
  • Nbc Universal: "HARAKIRI" Print Ad  by Shackleton Nbc Universal: HARAKIRI
    Print ads
    NBCUniversal, LLC,
    Nbc Universal, Shackleton
    Spain
    ... TV CHANNEL Agency: SHACKLETON Executive Creative Director: Juan Silva Creative Director: Pablo González De La Peña Copywriter: Carlos Janini/Covadonga Díaz/Carlos Gómez/Emilio Holguín Art Director: Pablo González De La Peña/Carlos Álvarez/Emilia Bértola Account Supervisor: Zaida Vázquez Photographer: Francesc Guillamet Other Credits: Darío Barrio (Chef)/Marta Gutiérrez (General Manager)/Itxaro Vicuña (Graphic Production Manager) Type Of Ad: Magazine Date of First Appearance: Sep 1 2009 12:00AM Entrant Company: SHACKLETON, Madrid, SPAIN The 13th Street Cuisine By Dario Barrio Spain ...
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