Jersey Telecom (JT): MYCOOL BOLT-ON
Jersey Telecom (JT),
Cheetham Bell JWT UK
United Kingdom ... Telecom (JT) Cheetham Bell JWT UK Category: Best Use of Shopper Marketing in a Promotional Campaign Advertiser: JT (JERSEY TELECOM) Product/Service: MOBILE PHONES Agency: JWT CHEETHAMBELL Copywriter: Andy Huntingdon (CheethamBell JWT) Art Director: Martin Smith (CheethamBell JWT) Creative Director: Andy Cheetham (CheethamBell JWT) Account Director: Leighton Horsley (CheethamBell JWT) Media placement: Press Campaign X 3 - Jersey Evening Post + Magazines - 7 March 2012 Media placement: Radio X 1 Spot - Channel 103 + Island FM - 7 March.2012 Describe the objective of the promotion. JT is the Channel Islands’ main telecom provider. They wanted to launch a new collection of bolt-on tariffs that could be added to pay-as-you-go mobile phones: 500 free texts for £5 a month etc. And they wanted these tariffs to be known as bolt-ons. Describe how the promotion developed from concept to implementation. With thousands of pay-as-you-go deals being launched every day across the globe ...
Globe Telecom: YOUNIVERSAL MESSAGE
Philippines ... GlobeTelecom Publicis Jimenezbasic Category: Ambient: Digital Outdoor Advertiser: GLOBETELECOMS Product/Service: TELECOM COMPANY Agency: PUBLICIS JIMENEZBASIC Executive Creative Director: Don Sevilla Iii Creative Director: Don Sevilla Iii Copywriter: Gian Gonzales/Nina Jimenez Art Director: Nina Jimenez/Jess Villaruel Account Manager: Sherie Chua Account Supervisor: Carmela Cayabyab Photographer: Jess Villaruel Date of First Appearance: Oct 1 2009 12:00AM Entrant Company: PUBLICIS JIMENEZBASIC, Makati City, THE PHILIPPINES Description of Ambient execution Xpress Urself with the Globe Tattoo Interactive Digital Billboard Globe introduced the first interactive billboard in the country where millions of people had the chance to be a part of the Globe Tattoo YOUniverse. Globe Tattoo users could finally see and be seen— all within a few minutes of MMS-ing their photos and texting anything and everything they want to an assigned 4-digit number. They can then watch their messages and photos be broadcast in huge monitors located in several malls in the Philippines’ major cities. (Manila, Cebu and Davao) Xpress Urself— the most exciting thing to happen to Globe ...