I don’t have a login
I forgot my password

molson canadian beer ads and commercials

Search results

by search words separetely: molson — 334 results , canadian — 1035 results , beer — 11171 results
  • Here are advertisers, brands, business sectors and advertising agencies mostly mentioned in your search results.


    Advertisers

    Brands

    Business sectors

    Advertising Agencies

  • Molson Canadian: "The Beer Fridge, O Canada" TV Commercial  by Rethink, Canada Molson Canadian: The Beer Fridge, O Canada
    TV & Cinema
    Molson Canada Inc.,
    Molson Canadian, Rethink, Canada
    Canada
    ... Beer Fridge, O Canada Molson Canada Inc. Molson Canadian Rethink, Canada Brand: Molson Canadian Media: TV Category: Alcoholic Drinks Agency: Rethink Geo: Canada Molson Canadian: The Beer ...
  • Award winner ad! Molson Canadian: "GALWAY" Print Ad  by DDFH&B/JWT Dublin, Yoke Molson Canadian: GALWAY
    Print ads, Outdoor
    Molson Canada Inc.,
    Molson Canadian, DDFH&B/JWT Dublin
    Ireland
    ... Molson Canada Inc. Molson Canadian Yoke DDFH&B/JWT Dublin Agency: DDFH&B Advertising Category: Large format Client: Molson Canadian ...
  • Molson Beer: "Project Indonesia" Online Advert  by Rethink, Vancouver, Untitled Films Molson: Project Indonesia
    Online
    Molson Canada Inc.,
    Molson, Molson Beer
    Rethink, Vancouver
    Canada
    ... Molson Canada Inc. Molson Molson Beer Molson Beer Rethink, Vancouver Untitled Films The incredible story of two Canadians who trekked through the jungles of Indonesia to surprise their friend Morgan with all he needs to watch the 2014 Olympic Winter Games and a big red beer fridge.Agency: Rethink Vancouver Category: Drinks, alcoholic Client: Molson ...
  • Molson Canadian Beer: "The Beer Fridge, Project Indonesia" Online Advert  by Rethink, Canada, Untitled Films Molson Canadian: The Beer Fridge, Project Indonesia
    Online
    Molson Canada Inc.,
    Molson Canadian, Molson Canadian Beer
    Rethink, Canada
    Canada
    ... Beer Fridge, Project Indonesia Molson Canada Inc. Molson Canadian Molson Canadian Beer Molson Canadian Beer Untitled Films Rethink, Canada Media: Online Category: Alcoholic Drinks Agency: Rethink Brand: Molson Canadian ...
  • Award winner ad! Molson Canadian: "The Beer Fridge " Ambient Advert  by Rethink, Canada, Partners Film Company Molson Canadian: The Beer Fridge
    Ambient, Case study
    Molson Canada Inc.,
    Molson Canadian, Rethink, Canada
    Canada
    ... Beer Fridge Molson Canada Inc. Molson Canadian Partners Film Company Rethink, Canada Category Banners & Interactive Advertising / Other Interactive Media - Single Agency Rethink / Toronto Client Molson Canadian Title The Beer ...
  • Award winner ad! Molson: "PASSPORT BEER FRIDGE [video]" Ambient Advert  by Rethink, Vancouver, Partners Film Company Molson: PASSPORT BEER FRIDGE [video]
    Ambient, Case study
    Molson Canada Inc.,
    Molson, Rethink, Vancouver
    Canada
    ... BEER FRIDGE [video] Molson Canada Inc. Molson Rethink, Vancouver Partners Film Company Type of entry: Branded Tech Category: Installation/Exhibit (including use of interactive screens) Advertiser: MOLSON CANADIAN Product/Service: BEER Agency: RETHINK Vancouver, CANADA Client: MOLSON CANADIAN Product: BEER Entrant: RETHINK Vancouver, CANADA Type of Entry: Branded Tech Category: Installation/Exhibit (including use of interactive screens) Entrant Company : RETHINK Vancouver, CANADA Advertising Agency : RETHINK Vancouver, CANADA Production Company : PARTNERS FILM Toronto, CANADA Creative Director/Writer: Aaron Starkman (Rethink) Creative Director: Chris Staples (Rethink) Creative Director: Dre Labre (Rethink) Creative Director: Ian Grais (Rethink) Associate Creative Director/Writer: Mike Dubrick (Rethink) Associate Creative Director/Art Director: Joel Holtby (Rethink) Art Director: Vince Tassone (Rethink) Art Director: Christian Buer (Rethink) Writer: Matt Antonello () Writer: Dave Thornhill (Rethink) Broadcast Producer: Clair Galea (Rethink) Director: Jonty Toosey (Partners Film) Editor: Marc Langley (Rooster Post) Assistant Editor: Nick Greaves (Rooster Post) Director Of Photography: Bruce Jackson () Media Planner: Sammy Rifai () Media Planner: David Stanton () Media: Alastair Taylor () Writer: Mike Dubrick (Rethink) Art Director: Joel Holtby (Rethink) Creative Execution: We started the campaign by setting up the fridge across Europe, stopping in England, France, and Belgium. When a Canadian arrived with their passport, everyone was able to enjoy a Molson Canadian. After Europe, we took the fridge to SXSW and The Winter Classic in the US before shipping it to Sochi Russia for the Winter Olympics. The online video of the live events garnered millions of views online. Total impressions online were astounding – totalling over ¼ billion. The fridge was featured by each of the top ten news outlets in the world and broke into pop culture featuring on Jimmy Kimmel and other shows. In total, the fridge garnered hundreds of millions of dollars in free media and an estimated 1 billion total impressions. In a market that saw beer sales in Canada declining across the board, sales of Molson Canadian increased dramatically – achieving numbers that had not been seen in over a decade. The ask was to make people feel proud to be Canadian, putting Molson Canadian at the forefront and showing the quality of Canadian beer. The strategy of the campaign was to identify and highlight moments when Canadians ...
  • Award winner ad! Molson: "PASSPORT BEER FRIDGE [image]" Ambient Advert  by Rethink, Vancouver Molson: PASSPORT BEER FRIDGE [image]
    Ambient, Case study
    Molson Canada Inc.,
    Molson, Rethink, Vancouver
    Canada
    ... BEER FRIDGE [image] Molson Canada Inc. Molson Rethink, Vancouver Type of entry: Branded Tech Category: Installation/Exhibit (including use of interactive screens) Advertiser: MOLSON CANADIAN Product/Service: BEER Agency: RETHINK Vancouver, CANADA Client: MOLSON CANADIAN Product: BEER Entrant: RETHINK Vancouver, CANADA Type of Entry: Branded Tech Category: Installation/Exhibit (including use of interactive screens) Entrant Company : RETHINK Vancouver, CANADA Advertising Agency : RETHINK Vancouver, CANADA Production Company : PARTNERS FILM Toronto, CANADA Creative Director/Writer: Aaron Starkman (Rethink) Creative Director: Chris Staples (Rethink) Creative Director: Dre Labre (Rethink) Creative Director: Ian Grais (Rethink) Associate Creative Director/Writer: Mike Dubrick (Rethink) Associate Creative Director/Art Director: Joel Holtby (Rethink) Art Director: Vince Tassone (Rethink) Art Director: Christian Buer (Rethink) Writer: Matt Antonello () Writer: Dave Thornhill (Rethink) Broadcast Producer: Clair Galea (Rethink) Director: Jonty Toosey (Partners Film) Editor: Marc Langley (Rooster Post) Assistant Editor: Nick Greaves (Rooster Post) Director Of Photography: Bruce Jackson () Media Planner: Sammy Rifai () Media Planner: David Stanton () Media: Alastair Taylor () Writer: Mike Dubrick (Rethink) Art Director: Joel Holtby (Rethink) Creative Execution: We started the campaign by setting up the fridge across Europe, stopping in England, France, and Belgium. When a Canadian arrived with their passport, everyone was able to enjoy a Molson Canadian. After Europe, we took the fridge to SXSW and The Winter Classic in the US before shipping it to Sochi Russia for the Winter Olympics. The online video of the live events garnered millions of views online. Total impressions online were astounding – totalling over ¼ billion. The fridge was featured by each of the top ten news outlets in the world and broke into pop culture featuring on Jimmy Kimmel and other shows. In total, the fridge garnered hundreds of millions of dollars in free media and an estimated 1 billion total impressions. In a market that saw beer sales in Canada declining across the board, sales of Molson Canadian increased dramatically – achieving numbers that had not been seen in over a decade. The ask was to make people feel proud to be Canadian, putting Molson Canadian at the forefront and showing the quality of Canadian beer. The strategy of the campaign was to identify and highlight moments when Canadians ...
  • Molson Canadian Beer: "The Beer Fridge" Outdoor Advert  by Rethink, Partners Film Company Molson Canadian: The Beer Fridge
    Outdoor
    Molson Canada Inc.,
    Molson Canadian, Molson Canadian Beer
    Rethink
    United Kingdom
    ... Beer Fridge Molson Canada Inc. Molson Canadian Molson Canadian Beer Molson Canadian Beer Rethink Partners Film Company Media: Online Category: Alcoholic Drinks Title: The Beer Fridge Client: Molson Canadian ...
  • Award winner ad! Molson Canadian: "The Beer Fridge" Outdoor Advert  by Rethink, Canada, Partners Film Company Molson Canadian: The Beer Fridge
    Outdoor
    Molson Canada Inc.,
    Molson Canadian, Rethink, Canada
    Canada
    ... Beer Fridge Molson Canada Inc. Molson Canadian Partners Film Company Rethink, Canada Category Outdoor / Outdoor Installations and Ambient - Single Agency Rethink / Toronto Client Molson Canadian Title The Beer ...
  • Award winner ad! Budweiser Beer: "BUDWEISER RED LIGHTS [video]" Case study  by Anomaly Budweiser: BUDWEISER RED LIGHTS [video]
    Case study
    Anheuser-Busch InBev N.V.,
    Budweiser, Budweiser Beer
    Anomaly
    Canada
    ... Beer Budweiser Beer Anomaly Type of entry: Use of Promo & Activation Category: Best New Product Launch/Re-Launch or Multi-Product Promotion Advertiser: LABATT BREWERIES OF CANADA Product/Service: BUDWEISER RED LIGHTS Agency: ANOMALY Toronto, CANADA Executive Creative Directors: Mike Byrne/Pete Breton/Dave Douglass (Anomaly) Creative Team: Mike Warzin/Taylor Twist (Anomaly) Agency Producer: Jen Mete (Anomaly) Account Team: Brent Rivard/Dion Aralihalli/Keltie White/Allison Cornford/Vanessa Cote (Anomaly) Clients: Jorn Socquet/Kyle Norrington/JR Edwards/Alexis Smith/Briar Wells (Labatt Breweries Of Canada) Product Development And Manufacturing: (Buzz Products) Design: Nikki Milligan/Jonathan Armstrong/Omar Morson/Marie Rupolo (Anomaly) Sound Design/Voice Casting/Direction: (Sonic Kore / Noise Digital / GGRP) Digital Production: (Ransom Profit) Director: Andreas Nilsson (OPC Familystyle / Biscuit Filmworks) Production House Producers: Donovan Boden/Harland Weiss/Dennis Beier (OPC Familystyle / Biscuit Filmworks) Cinematographer: Peter Deming (OPC Familystyle / Biscuit Filmworks) Offline Editorial: Patrick McElroy/Robert Duffy/Patrick Murphree (Spot Welders LA) Offline Editorial: Melissa Kahn/Christina Humphries (Rooster TO) Offline Editorial: Sarah Brooks/Aaron Dark (School Editing TO) Conform: (Shipping & Handling LA) Telecine: Tom Poole (Co 3 NY) Telecine: Eric Whipp (Alter Ego) Sound Design: Kim Christensen () Audio Mix/Recording Studio: (Lime Studios LA) Describe the brief from the client In 2011, the NHL announced it had signed a sponsorship agreement with competitive brand Molson and wouldn’t be renewing its contract with Budweiser. As hockey represents the biggest volume-driving occasion in Canada, this was potentially a massive setback. So Budweiser set out to provide a meaningful connection for fans to their favourite pastime and their brand, and aspired to launch a campaign that would elevate the greatest moment in hockey, the goal. To do this, Budweiser acted as a passionate super fan and used its resources to bring the most iconic hockey symbol for celebration to life in Canadian households. Promotion Development Leveraging a ...
  • Award winner ad! Budweiser Beer: "BUDWEISER RED LIGHTS [image]" Case study  by Anomaly Budweiser: BUDWEISER RED LIGHTS [image]
    Case study
    Anheuser-Busch InBev N.V.,
    Budweiser, Budweiser Beer
    Anomaly
    Canada
    ... Beer Budweiser Beer Anomaly Type of entry: Use of Promo & Activation Category: Best New Product Launch/Re-Launch or Multi-Product Promotion Advertiser: LABATT BREWERIES OF CANADA Product/Service: BUDWEISER RED LIGHTS Agency: ANOMALY Toronto, CANADA Executive Creative Directors: Mike Byrne/Pete Breton/Dave Douglass (Anomaly) Creative Team: Mike Warzin/Taylor Twist (Anomaly) Agency Producer: Jen Mete (Anomaly) Account Team: Brent Rivard/Dion Aralihalli/Keltie White/Allison Cornford/Vanessa Cote (Anomaly) Clients: Jorn Socquet/Kyle Norrington/JR Edwards/Alexis Smith/Briar Wells (Labatt Breweries Of Canada) Product Development And Manufacturing: (Buzz Products) Design: Nikki Milligan/Jonathan Armstrong/Omar Morson/Marie Rupolo (Anomaly) Sound Design/Voice Casting/Direction: (Sonic Kore / Noise Digital / GGRP) Digital Production: (Ransom Profit) Director: Andreas Nilsson (OPC Familystyle / Biscuit Filmworks) Production House Producers: Donovan Boden/Harland Weiss/Dennis Beier (OPC Familystyle / Biscuit Filmworks) Cinematographer: Peter Deming (OPC Familystyle / Biscuit Filmworks) Offline Editorial: Patrick McElroy/Robert Duffy/Patrick Murphree (Spot Welders LA) Offline Editorial: Melissa Kahn/Christina Humphries (Rooster TO) Offline Editorial: Sarah Brooks/Aaron Dark (School Editing TO) Conform: (Shipping & Handling LA) Telecine: Tom Poole (Co 3 NY) Telecine: Eric Whipp (Alter Ego) Sound Design: Kim Christensen () Audio Mix/Recording Studio: (Lime Studios LA) Describe the brief from the client In 2011, the NHL announced it had signed a sponsorship agreement with competitive brand Molson and wouldn’t be renewing its contract with Budweiser. As hockey represents the biggest volume-driving occasion in Canada, this was potentially a massive setback. So Budweiser set out to provide a meaningful connection for fans to their favourite pastime and their brand, and aspired to launch a campaign that would elevate the greatest moment in hockey, the goal. To do this, Budweiser acted as a passionate super fan and used its resources to bring the most iconic hockey symbol for celebration to life in Canadian households. Promotion Development Leveraging a ...
  • Molson Beer: "MOLSON CANADIAN HOCKEY WAKE UP CALL" Promo / PR Ad  by Mec Molson: MOLSON CANADIAN HOCKEY WAKE UP CALL
    Promo, Case study
    Molson Canada Inc.,
    Molson, Molson Beer
    Mec
    Canada
    MOLSON CANADIAN HOCKEY WAKE UP CALL Molson Canada Inc. Molson Molson Beer Molson Beer Mec Advertiser: MOLSON COORS CANADA Agency: MEC Category: Best Use of Branded Content & Sponsorship Director/Brand Partnerships: Alan Raphael (TSN) Creative Director: Aaron Starkman (Rethink) Designer: Alex Fleming (Rethink) Vice President Marketing/Domestic Portfolio: Jennifer Davidson (Molson Coors Canada) Art Director: Joel Holtby (Rethink) Creative Director: Chris Staples (Rethink) Creative Director: Dré Labre (Rethink) Communications Strategy Director: Marty Vapsva (MEC) Creative Director: Ian Grais (Rethink) Digital Account Supervisor: Natalie Melanson (MEC) Account Supervisor: Scott Cosgrove (MEC) Head of Media: Deborah Komlodi (Molson Coors Canada) Account Manager: Katie Trainor (Rethink) Writer: Mike Dubrick (Rethink) Senior Marketing Manager: Reid Black (Molson Coors Canada) Developer: Scorpio Lam (Rethink) Account Manager: Scott Lyons (Rethink) Senior Director Marketing: Dave Bigioni (Molson Coors Canada) Marketing Manager: Jamie Ro (Molson Coors Canada) Producer: Sarah Lasch (Rethink) Strategy As the official beer of the National Hockey League, Molson Canadian was particularly impacted by the 2012 NHL player lockout, which led to the cancellation of much of the hockey season. The Brand saw an opportunity to sponsor and leverage the 2013 World Junior Hockey tournament to help maintain its close connection with Canada’s favourite sport. A core Brand target, the Hockey Enthusiast, generates 24% of Canadian beer industry volume. The World Junior tournament was expected to draw record level interest amongst game-starved hockey, and beer, fans. The challenge was that the 2013 tournament was being held in Russia, which meant 4am EST start times for the live broadcast into Canada. Hockey fans needed help to make sure they didn’t miss a moment of all the tournament action. Partnering with Canada’s leading sports broadcaster, TSN, Molson Canadian would offer fans early morning wake-up calls. Execution A series of pre-recorded wake up calls were created featuring TSN SportsCentre broadcast celebrities/cult-heroes, Jay and Dan. A strong TV, digital and mobile campaign encouraged fans to register online to receive the calls prior to each of Team Canada’s early morning games. Within the broadcast game coverage on TSN, four Molson Canadian branded TV ads were aired, each with special guest voice over by Gord Miller, the voice of the World Jr broadcasts for the past 12 years. Not only did the wake up calls deepen the connection between the Molson Canadian and the tournament, but they also got viewers out of bed to see the brand’s ads embedded within the broadcast. Effectiveness In total, more than 18 million Canada’s tuned into the live action during the tournament and Molson Canadian’s messaging (approx. 2.5 times the audience for the Super Bowl in Canada). In all, 42,403 wake-up calls were made (40% above estimated). For the brand, it was a clever way to connect with the Core Hockey Enthusiast at an opportune time, and reinforce the distinctly fresh brand character of Molson Canadian ...
  • Molson Canadian Beer: "CANTHEM" Viral Ad  by Rethink Molson Canadian: CANTHEM
    Viral
    Molson Canada Inc.,
    Molson Canadian, Molson Canadian Beer
    Rethink
    Canada
    CANTHEM Molson Canada Inc. Molson Canadian Molson Canadian Beer Molson Canadian Beer Rethink Advertiser: MOLSON CANADIAN Agency: ...
  • Award winner ad! Molson Canadian Beer: "Canthem Online Video" Online Advert  by Rethink, Vancouver Molson Canadian: Canthem Online Video
    Online
    Molson Canada Inc.,
    Molson Canadian, Molson Canadian Beer
    Rethink, Vancouver
    Canada
    ... Molson Canada Inc. Molson Canadian Molson Canadian Beer Molson Canadian Beer Rethink, Vancouver Category Online Films & Video / Short Form - Single Agency Rethink / Vancouver Client Molson Canadian ...
  • Molson Beer: "LIQUID ART" Promo / PR Ad  by BBDO Toronto Molson: LIQUID ART
    Promo, Case study
    Molson Canada Inc.,
    Molson, Molson Beer
    BBDO Toronto
    Canada
    ... Molson Canada Inc. Molson Molson Beer Molson Beer BBDO Toronto Advertiser: MOLSON COORS CANADA Agency: BBDO TORONTO Category: Best Use of Outdoor Advertising campaign: LIQUID ART Vice President/Group Account Director: Brent Rivard (BBDO Toronto) Account Executive: Jade Brent (BBDO Toronto) Senior Vice President/Executive Creative Director: Peter Ignazi (BBDO Toronto) Photographer: Peter Shafrick Senior Vice President/Executive Creative Director: Carlos Moreno (BBDO Toronto) Vice President/Associate Creative Director/Art Director: Deborah Prenger (BBDO Toronto) Artist: Flelix Wittholtz Account Supervisor: Gavin Wiggins (Proximity Canada) Producer: Kathie Hinsta (BBDO Toronto) Senior Vice President/Managing Director: Leslie Grossman (BBDO Toronto) Vice President/Associate Creative Director/Writer: Nancy Crimi-Lamanna (BBDO Toronto) Artist: Patrick Thompson Strategy The beer category is experiencing a seismic transformation; volume is flat and beer has become boring. Consumers are gravitating to other beverage choices. Through segmentation, we learned Molson brands are under-developed with the 'Smart & Stylish' set – people and occasions where your drink says as much about you as our clothes. From inception, Molson M was rooted in creativity. It was intentionally crafted with solid design cues, sophistication and an aura of heightened quality. We focused our efforts around the 'Creative Class' – a minority population that fuels creativity, that sets the pulse of a city’s scene – writers, artists, designers and musicians. The spark? We are all innately creative and when a person’s natural creativity is fostered, great things can happen. This led to our brand platform: Molson M allows natural creativity to flourish. We began focusing brand communications on celebrating artistry wherever it’s found, articulating it as ‘Liquid Art’. Execution A multi-media campaign expressed our positioning - Unleashing Creativity. In TV, ‘Liquid Art’ brought beer and artistry together. We celebrated the creativity of real masters perfecting their art. From our brew-master to street-artists to a renowned chef, we showcased their mastery. In OOH, we featured Molson M exploding onto the wall where it was transformed into street art, intrinsically linking the art and the liquid.Then we created the world’s first Twitter-powered mural. By mashing up two channels, a static billboard with a social media layer, we let consumers become part of the art itself and provided a uniquely creative experience.We encouraged consumers to tweet #MolsonM_art. With each tweet, a 100-foot mural in Toronto unfolded. To further solidify Molson M’s positioning, with each tweet we donated $1 to the Canadian Art Foundation. We then rewarded tweeters for their support by hand-painting their twitter handles on the mural itself. Effectiveness In less than six months, the results were already apparent:•In 30 days, there were 10,000 tweets, more than any other beer brand during the same time period. •Awareness increased +9% •The campaign increased perceptions of value (“Worth paying for”) and uniqueness (“Offers something different to other beer ...
  • Molson: "SPOILER ALERTER" Online Advert  by Rethink Molson: SPOILER ALERTER
    Online
    Molson Canada Inc.,
    Molson, Rethink
    Canada
    ... Molson Canada Inc. Molson Rethink Advertiser: MOLSON CANADIAN Agency: RETHINK Category: Branded utility/tool (for digital) Creative Director: Dre Labre (Rethink) Creative Director: Chris Staples (Rethink) Lead Producer: Sarah Lasch (Rethink) Creative Director: Aaron Starkman (Rethink) Front-End Developer: Scorpio Lam (Rethink) Creative Director: Ian Grais (Rethink) Art Director: Joel Holtby (Rethink) Writer: Mike Dubrick (Rethink) Back-End Developer: Scorpio Lam (Rethink) Designer: Steve Lam (Rethink) Brief Explanation When the 2013 World Junior Hockey Championship took place in Russia, most Canadians recorded the game due to the time zone difference (games were broadcast in Canada at 4am). But when you record a game, it’s hard to keep the score a secret. Especially online. To save Canadians ...
  • Molson Beer: "Molson Canadian - The Canadians" TV Commercial  by Rethink, Canada Molson: Molson Canadian - The Canadians
    TV & Cinema
    Molson Canada Inc.,
    Molson, Molson Beer
    Rethink, Canada
    Canada
    Molson Canadian - The Canadians Molson Canada Inc. Molson Molson Beer Molson Beer Rethink, Canada Category: Drinks, alcoholic Brand: Molson Coors Agency: Rethink Canada Country: Canada Canadians travel and like Molsons Beer says Rethink Canada Category: Drinks, alcoholic Client: Molson ...
  • Molson Canadian: "SPOILER ALERTER" TV Commercial  by Rethink Molson Canadian: SPOILER ALERTER
    TV & Cinema
    Molson Canada Inc.,
    Molson Canadian, Rethink
    Canada
    ... Molson Canada Inc. Molson Canadian Rethink Advertiser: MOLSON CANADIAN Agency: RETHINK Category: Branded utility/tool (for digital) Creative Director: Dre Labre (Rethink) Creative Director: Chris Staples (Rethink) Lead Producer: Sarah Lasch (Rethink) Creative Director: Aaron Starkman (Rethink) Front-End Developer: Scorpio Lam (Rethink) Creative Director: Ian Grais (Rethink) Art Director: Joel Holtby (Rethink) Writer: Mike Dubrick (Rethink) Back-End Developer: Scorpio Lam (Rethink) Designer: Steve Lam (Rethink) Brief Explanation When the 2013 World Junior Hockey Championship took place in Russia, most Canadians recorded the game due to the time zone difference (games were broadcast in Canada at 4am). But when you record a game, it’s hard to keep the score a secret. Especially online. To save Canadians ...
  • Molson: "CANTHEM ONLINE VIDEO (YOUTUBE)" Online Advert  by Rethink Molson: CANTHEM ONLINE VIDEO (YOUTUBE)
    Online
    Molson Canada Inc.,
    Molson, Rethink
    Canada
    ... Molson Canada Inc. Molson Rethink Advertiser: MOLSON CANADIAN Agency: RETHINK Category: Video Creative Director: Aaron Starkman (Rethink) Account Services: Ashley Eaton (Rethink) Creative Director: Dre Labre (Rethink) Director: Ian Morris Editor: Ian Morris Creative Director: Chris Staples (Rethink) Engineer: Dustin Anstey Writer: Mike Dubrick (Rethink) Producer: Cathy Erbe (Rethink) Creative Director: Ian Grais (Rethink) Art Director: Irene Pau (Rethink) Art Director: Joel Arbez (Rethink) Brief Explanation Canadians aren’t known to be overly patriotic, but for Canada’s birthday, weneeded to do something to ignite the passion of Canadians. So we fired upCanadians by recreating the national anthem in a way no other company could.We played Canada’s national anthem using nothing but bottles and cans ofCanada’s national beerMolson Canadian ...
  • Molson Beer: "Wake Up" Online Advert  by Rethink, Canada Molson: Wake Up
    Online
    Molson Canada Inc.,
    Molson, Molson Beer
    Rethink, Canada
    Canada
    Molson Canadian: Wake Up Molson Canada Inc. Molson Molson Beer Molson Beer Rethink, Canada Category: Drinks, alcoholic Brand: Molson Canada Agency: Rethink Canada Country: Canada Finally there's some hockey for Canadians to watch. But it's in Russia which means broadcast time in Canadian is around 4am. To help, Molson Canadian has created a wake-up call service so hockey starved Canadians won't miss a second of this year's World Jr. Hockey Championship. Category: Drinks, alcoholic URL: http://wakeup.molsoncanadian.ca/ Client: Molson ...
  • Molson Canadian Beer: "World Jr. Wake Up" Online Advert  by Rethink, Canada Molson Canadian: World Jr. Wake Up
    Online
    Molson Canada Inc.,
    Molson Canadian, Molson Canadian Beer
    Rethink, Canada
    Canada
    ... Molson Canada Inc. Molson Canadian Molson Canadian Beer Molson Canadian Beer Rethink, Canada Media: Online Category: Alcoholic Drinks Agency: Rethink Brand: Molson Canadian Geo: Americas, Canada URL: http://Wakeup.MolsonCanadian.ca Finally there's some hockey for Canadians to watch. But it's in Russia - which means broadcast time in Canadian is around 4am. To help, Molson Canadian has created a wake-up call service so hockey starved Canadians ...
  • Molson: "SEED COASTER" Outdoor Advert  by Rethink Molson: SEED COASTER
    Outdoor
    Molson Canada Inc.,
    Molson, Rethink
    Canada
    ... Molson Canada Inc. Molson Rethink Advertiser: MOLSON CANADIAN Agency: RETHINK Category: Bars, Restaurants & Stores, etc. Advertising campaign: SEED COASTER Account Manager: Ashley Eaton Creative Director: Chris Staples Advertiser's Supervisor: Jamie Sprules Account Manager: Leora Katz Creative Director: Ian Grais Art Director: Irene Pau Advertiser's Supervisor: Kristy Pinder Typographer: Michelle Kennedy Copywriter: Mike Dubrick Creative Director: Dre Labre Creative Director: Aaron Starkman Producer: Narine Artinian Ambient Execution Description We made custom beer coasters loaded with tree seeds. You plant the coaster and it grows a spruce tree up to 60 feet tall. We put them in every case of beer ...
  • Budweiser: "BUDWEISER RED LIGHTS" Promo / PR Ad  by Anomaly Budweiser: BUDWEISER RED LIGHTS
    Promo
    Anheuser-Busch InBev N.V.,
    Budweiser, Anomaly
    Canada
    ... Molson and wouldn’t be renewing its contract with Budweiser. As hockey represents the biggest volume-driving occasion in Canada, this was potentially a massive setback. So Budweiser set out to provide a meaningful connection for fans to their favourite pastime and their brand, and aspired to launch a campaign that would elevate the greatest moment in hockey, the goal.To do this, Budweiser acted as a passionate super fan and used its resources to bring the most iconic hockey symbol for celebration to life in Canadian households. Outcome BUDWEISER.CAAverage monthly ...
  • Molson Canadian Beer: "SEED COASTER" Outdoor Advert  by Rethink Molson Canadian: SEED COASTER
    Outdoor
    Molson Canada Inc.,
    Molson Canadian, Molson Canadian Beer
    Rethink
    Canada
    ... Molson Canada Inc. Molson Canadian Molson Canadian Beer Molson Canadian Beer Rethink Advertiser: MOLSON CANADIAN Agency: RETHINK Category: Bars, Restaurants & Stores, etc. Advertising campaign: SEED COASTER Account Manager: Ashley Eaton Creative Director: Chris Staples Advertiser's Supervisor: Jamie Sprules Account Manager: Leora Katz Creative Director: Ian Grais Art Director: Irene Pau Advertiser's Supervisor: Kristy Pinder Typographer: Michelle Kennedy Copywriter: Mike Dubrick Creative Director: Dre Labre Creative Director: Aaron Starkman Producer: Narine Artinian Ambient Execution Description We made custom beer coasters loaded with tree seeds. You plant the coaster and it grows a spruce tree up to 60 feet tall. We put them in every case of beer ...
  • Molson Canadian Beer: "Seed Coasters" Print Ad  by Rethink Molson Canadian: Seed Coasters
    Print ads
    Molson Canada Inc.,
    Molson Canadian, Molson Canadian Beer
    Rethink
    Canada
    Molson Canadian: Seed Coasters Molson Canada Inc. Molson Canadian Molson Canadian Beer Molson Canadian Beer Rethink Category: Drinks, alcoholic Brand: molson canadian Agency: Rethink Canada Country: Canada Most coasters protect tables, these ones protect the whole planet. For Molson Canadian's Red Leaf Project, Rethink, Canada created beer coasters infused with tree seeds. When planted, the coasters grow into black spruce trees. This year, the coasters will help create 1,000,000 new trees across Canada. Category: Drinks, alcoholic Client: molson canadian ...
  • Molson Beer: "BEER-GRAM" Direct marketing  by BBDO Toronto Molson: BEER-GRAM
    DM
    Molson Canada Inc.,
    Molson, Molson Beer
    BBDO Toronto
    Canada
    BEER-GRAM Molson Canada Inc. Molson Molson Beer Molson Beer BBDO Toronto Category: Direct Response Digital: Email Marketing Advertiser: MOLSON Product/Service: MOLSON INSIDER BEER Agency: BBDO TORONTO Senior Vice President/Executive Creative Director: Carlos Moreno (BBDO Toronto) Senior Vice President/Executive Creative Director: Peter Ignazi (BBDO Toronto) Writer: Erik Dela Cruz (BBDO Toronto) Art Director: Lisa Luk (BBDO Toronto) Group Digital Director: Mark Carpenter (BBDO Toronto) Account Supervisor: Gavin Wiggins (Proximity Canada) Manager Digital Relationship Marketing: Ali Cameron (Molson Coors Canada) Assistant Manager Email Database Marketing: Mike Gregoris (Molson Coors Canada) Media placement: Online - Social Media Channels - February13, 2012 Describe the brief/objective of the direct campaign. Molson brews beer enjoyed by Canadians almost everyday of the year. However, there’s one occasion when they seem to forget about their favourite brew: Valentine’s Day. Our task was to create an entertaining email experience that would entice existing customers to engage with their favourite beer during this occasion when it is not traditionally considered. Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome. We emailed Canadians nationwide and invited them to tell someone special how they feel in a way that has never been done before: by transforming their favourite beer into a Valentine’s Day Beer-gram: a Beer-themed Valentine’s Day greeting our customers can print and/or share online. Explain why the creative execution was relevant to the product or service. During Valentine’s Day, beer often loses out to wine, roses, chocolates, etc. Simply put, many consumers don’t feel beer is all that romantic. To shift their perception, we needed to make beer the catalyst for romance in a fun and entertaining way. Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment. In just one day, our heartfelt Beer-gram email campaign far exceeded the performance of any of our previous campaigns. Compared to our average, user click-through increased 3.8 times, shares through social media increased 11.6 times, and the resulting click-throughs from those shares increased 26 times. Our Beer-grams received an impressive 74,394 social impressions – which is 7.5 times more than Molson ...
  • Molson Canadian Beer: "Made From Canada" TV Commercial  by Zig Molson Canadian: Made From Canada
    TV & Cinema
    Molson Canada Inc.,
    Molson Canadian, Molson Canadian Beer
    Zig
    Canada
    Molson Canadian: Made From Canada Molson Canada Inc. Molson Canadian Molson Canadian Beer Molson Canadian Beer Zig When you think about Canadians you might ask yourself, why are we the way we are? Well, the answer is laying right under our feet. Fact is, its this land that shapes us. We know we have the best backyard in the world and we get out there every chance we get. Molson Canadian Made from Canada. Agency: zig Client: Molson Canadian ...
  • Molson Canadian Beer: "GEAR UP FOR GOLD" Direct marketing  by Zig Molson Canadian: GEAR UP FOR GOLD
    DM
    Molson Canada Inc.,
    Molson Canadian, Molson Canadian Beer
    Zig
    Canada
    ... Molson Canada Inc. Molson Canadian Molson Canadian Beer Molson Canadian Beer Zig Category: Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media Advertiser: MOLSON CANADIAN Product/Service: BEER Agency: zig Date of First Appearance: Feb 11 2010 12:00AM Entrant Company: zig, Toronto, CANADA Entry URL: http://gearupforgold.pushstage.ca/ Chief Creative Officer: Aaron Starkman (zig) Art Director: Spencer Black (zig) Copywriter: Neil Blewett (zig) Copywriter: Scott MacGregor (zig) Planner: Chris Hayes (zig) Planner: Doug Potwin (zig) Development Leader: Chris Czegel (zig) Developer: Waqar Ahmed (zig) Developer: Joshua Ho (zig) Developer: Karl Pawlowicz (zig) Quality Assurance Leader: Wendy Lee (zig) Information Architect: Bo Zou (zig) Designer: Dylan Royal (zig) Team Leader: Natalie Calderon (zig) Team Leader: Alexandra Ungureanu (zig) Project Manager: Ashley Eaton (zig) Media placement: Online Application - Facebook - 11, February 2010 Describe the brief/objective of the direct campaign. Molson Canadian is one of Canada’s most recognisable brands. However, the social nature of the brand was just starting to be translated to the consumer’s online world. Our goal was to engage our Facebook fans during a culturally relevant moment, the 2010 Olympics, and increase our fan base of 32,000. Our goal was to increase our fan base by 10,000. Explain why the creative execution was relevant to the product or service. The app allowed Molson Canadian to transfer the social aspects of the brand over to the consumer’s online world in a unique way. By allowing users to change their Facebook profile picture – the thing that most represents them – into a personalised jersey, a dialogue was opened with our consumers at one of the most culturally relevant moments in Canadian history. As planned, Molson Canadian suddenly became a part of the consumer’s online conversations. Jerseys even started showing up on the walls of our competition. And with every new jersey created, the conversations, and awareness of Molson Canadian, continued to grow. Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome. The idea was simple: give our 32,000 Facebook fans a unique way to show off their pride during one of the most culturally relevant moments in history. The plan was that their friends would see it, want one as well and become fans of Molson Canadian’s Facebook page in the process. The “Gear Up For Gold” Facebook application allowed Canadians to turn their profile picture into one of the most iconic Canadian symbols – a personalized Team Canada hockey jersey. With the jersey as their profile picture, everything users did, from posts to comments, would promote the application. Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment. Thanks to the inherent viral nature of the jersey application, the response from Canadians was overwhelming. Over the 14 days of the Olympics, 343,000 Canadians turned their profile picture into a jersey and Molson Canadian’s Facebook fan page grew from 32,000 fans to 375,000, becoming the second-largest branded Facebook page in Canada, surpassing the Canadian ...
  • Molson Canadian Beer: "GEAR UP FOR GOLD" Promo / PR Ad  by Zig Molson Canadian: GEAR UP FOR GOLD
    Promo, Case study
    Molson Canada Inc.,
    Molson Canadian, Molson Canadian Beer
    Zig
    Canada
    ... Molson Canada Inc. Molson Canadian Molson Canadian Beer Molson Canadian Beer Zig Category: Best Localisation Campaign Advertiser: MOLSON CANADIAN Product/Service: BEER Agency: zig Date of First Appearance: Feb 11 2010 12:00AM Entrant Company: zig, Toronto, CANADA Entry URL: http://gearupforgold.pushstage.ca/ Chief Creative Officer: Aaron Starkman (zig) Art Director: Spencer Black (zig) Writer: Neil Blewett (zig) Writer: Scott MacGregor (zig) Planner: Chris Hayes (zig) Planner: Doug Potwin (zig) Development Leader: Chris Czegel (zig) Developer: Waqar Ahmed (zig) Developer: Joshua Ho (zig) Developer: Karl Pawlowicz (zig) Quality Assurance Leader: Wendy Lee (zig) Information Architect: Bo Zou (zig) Designer: Dylan Royal (zig) Team Leader: Natalie Calderon (zig) Team Leader: Alexandra Ungureanu (zig) Project Manager: Ashley Eaton (zig) Media placement: Online Application - Facebook - 11, February 2010 Results and Effectiveness The response from Canadians was overwhelming. During the 14 days of the Olympics, 343,000 Canadians changed their Facebook profile picture to a personalised Team Canada hockey jersey. In the process, the application generated over 300 million impressions. What’s more, Molson Canadian’s Facebook page grew from 32,000 fans to 375,000, becoming the second-largest branded Facebook page in Canada, surpassing the Canadian pages of Pepsi, Starbucks and Budweiser, our competition. The application featured prominently in national newspapers and blogs, and Molson Canadian played a major role in celebrating Canadian pride during one of the most culturally relevant moments in Canadian history. Creative Execution The “Gear Up For Gold” Facebook application allowed Canadians to turn their profile picture – the thing that most represents them – into a personalised Team Canada hockey jersey. This was the first time a branded application had been used to change a user’s profile picture. That meant everything users did, from posts to comments, promoted the application and Molson Canadian during one of the most culturally relevant moments in Canadian history. Before any paid media began, we launched the application to our 32,000 fans. The plan was that their friends would see it, want one as well and become fans of Molson Canadian in the process. The application automatically posted two messages on the user’s wall, promoting Molson Canadian and the jersey application. Thanks to its inherent viral nature, profile pictures featuring the personalised Team Canada hockey jerseys started showing up all over Facebook, including the walls of our competition. Insights, Strategy & the Idea Molson Canadian is one of Canada’s most recognisable brands. And with the 2010 Olympic Games taking place in Vancouver, we wanted to share in this unique moment of heightened pride with the entire nation. Of course, we knew one of the places Canadians would be most vocal during the Olympics would be Facebook. And what they’d be talking about more than anything would be hockey. At the time, the number of fans on our Facebook page was a modest 32,000. However, if we could offer them a unique way to celebrate the Olympics and show off their pride, maybe their friends would join them, and become Facebook fans of Molson Canadian in the process. Our goal was to start a dialogue with our fans by giving them a way to turn their Facebook profile pictures into one of the most iconic Canadian ...
  • Molson Canadian Beer: "MURAL PROJECT" Outdoor Advert  by Zig Molson Canadian: MURAL PROJECT
    Outdoor
    Molson Canada Inc.,
    Molson Canadian, Molson Canadian Beer
    Zig
    Canada
    ... Molson Canada Inc. Molson Canadian Molson Canadian Beer Molson Canadian Beer Zig Category: Ambient: Digital Outdoor Advertiser: MOLSON CANADIAN Product/Service: MOLSON CANADIAN/WINTER GAMES Agency: zig Copywriter: Geoff Morgan Art Director: Mark Puchala Account Manager: Natalie Calderon Account Supervisor: Ashley Eaton Photographer: Matt Barnes Other Credits: Designer: Joon Park/Andrew Cloutier Date of First Appearance: Mar 1 2009 12:00AM Entrant Company: zig, Toronto, CANADA Advertising Format Billboard Dimensions 1386” wide by 384” high Site Location Molson ...
Please Subscribe

Coloribus is The Largest Advertising Archive.
More content and services available for members

»»» Learn your benefit from Coloribus «««

»»» Subscribe now «««