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by search words separetely: draftfcb — 3573 results , spain — 16946 results
  • Award winner ad! Unicef (United Nations International Children’s Emergency Fund): "FOOD PHOTOS SAVE LIVES [image]" Case study  by FCB Auckland Unicef (United Nations International Children’s Emergency Fund): FOOD PHOTOS SAVE LIVES [image]
    Case study
    United Nations,
    Unicef (United Nations International Children’s Emergency Fund), FCB Auckland
    New Zealand
    ... Spain (FCB New Zealand) Head Of Art: Nick Smith (FCB New Zealand) Designer: Michael Braid (FCB New Zealand) Head Of Digital Production: Haydn Thomsen (FCB New Zealand) Digital Producer: James Mcmullen (FCB New Zealand) Digital Designer: Tony Susi (FCB New Zealand) Senior Digital Media Planner/Buyer: Steph Pearson (Draftfcb New Zealand) Social Media Campaign ...
  • Award winner ad! MINI: "DRIVING DOGS [video]" Online Advert  by DraftFCB Auckland MINI: DRIVING DOGS [video]
    Online, Case study
    Bayerische Motoren Werke AG,
    MINI, DraftFCB Auckland
    New Zealand
    ... DraftFCB Auckland URL: https://www.facebook.com/drivingdogs/app_106365926195124 Type of entry: Best Use of Digital Direct Marketing Category: Social Media & Viral Marketing Advertiser: SPCA / MINI NEW ZEALAND Product/Service: PUBLIC AWARENESS / PET ADOPTION Agency: DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Asia Pacific Executive Creative Director: James Mok (Draftfcb New Zealand) Executive Creative Director: Tony Clewett (Draftfcb New Zealand) Executive Creative Director: Regan Grafton (Draftfcb New Zealand) Creative: Matt Williams (Draftfcb New Zealand) Creative: Peter Vegas (Draftfcb New Zealand) Senior Motion Graphics Designer: Marco Siraky (Draftfcb New Zealand) Head Of Post Production: Blair Walker (Draftfcb New Zealand) Senior Designer: Nick McFarlane (Draftfcb New Zealand) Interactive Designer: Catherine Chi (Draftfcb New Zealand) Group Account Director: Toby Sellers (Draftfcb New Zealand) Account Director: Sally Willis (Draftfcb New Zealand) Account Manager: Stephanie Hueber (Draftfcb New Zealand) General Manager PR: Angela Spain (Draftfcb New Zealand) Account Manager PR: Eloise Hay (Draftfcb New Zealand) Media Manager: Rachel Leyland (Draftfcb New Zealand) Communications Planning Director: Rufus Chuter (Draftfcb New Zealand) General Manager Media: Simon Teagle (Draftfcb New Zealand) Head Of Digital And Content: Harri Owen (Draftfcb New Zealand) Senior Digital Media Planner/Buyer: Steph Pearson (Draftfcb New Zealand) Digital And Social Media Campaign Manager: Sam Boniface (Draftfcb New Zealand) ...
  • Award winner ad! MINI: "DRIVING DOGS [video]" Ambient Advert  by DraftFCB Auckland MINI: DRIVING DOGS [video]
    Ambient, Online
    Bayerische Motoren Werke AG,
    MINI, DraftFCB Auckland
    New Zealand
    ... DraftFCB Auckland Type of entry: Product & Service Category: Charities Advertiser: SPCA NEW ZEALAND Product/Service: PUBLIC AWARENESS / PET ADOPTION Agency: DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Asia Pacific Executive Creative Director: James Mok (Draftfcb New Zealand) Executive Creative Director: Tony Clewett (Draftfcb New Zealand) Executive Creative Director: Regan Grafton (Draftfcb New Zealand) Creative: Matt Williams (Draftfcb New Zealand) Creative: Peter Vegas (Draftfcb New Zealand) Senior Motion Graphics Designer: Marco Siraky (Draftfcb New Zealand) Head Of Post Production: Blair Walker (Draftfcb New Zealand) Senior Designer: Nick McFarlane (Draftfcb New Zealand) Interactive Designer: Catherine Chi (Draftfcb New Zealand) Group Account Director: Toby Sellers (Draftfcb New Zealand) Account Director: Sally Willis (Draftfcb New Zealand) Account Manager: Stephanie Hueber (Draftfcb New Zealand) General Manager PR: Angela Spain (Draftfcb New Zealand) Account Manager PR: Eloise Hay (Draftfcb New Zealand) Media Manager: Rachel Leyland (Draftfcb New Zealand) Communications Planning Director: Rufus Chuter (Draftfcb New Zealand) General Manager Media: Simon Teagle (Draftfcb New Zealand) Head Of Digital And Content: Harri Owen (Draftfcb New Zealand) Senior Digital Media Planner/Buyer: Steph Pearson (Draftfcb New Zealand) Digital And Social Media Campaign Manager: Sam Boniface (Draftfcb New Zealand) ...
  • Award winner ad! MINI: "DRIVING DOGS [image]" Ambient Advert  by DraftFCB Auckland MINI: DRIVING DOGS [image]
    Ambient, Online, Case study
    Bayerische Motoren Werke AG,
    MINI, DraftFCB Auckland
    New Zealand
    ... DraftFCB Auckland Type of entry: Product & Service Category: Charities Advertiser: SPCA NEW ZEALAND Product/Service: PUBLIC AWARENESS / PET ADOPTION Agency: DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Asia Pacific Executive Creative Director: James Mok (Draftfcb New Zealand) Executive Creative Director: Tony Clewett (Draftfcb New Zealand) Executive Creative Director: Regan Grafton (Draftfcb New Zealand) Creative: Matt Williams (Draftfcb New Zealand) Creative: Peter Vegas (Draftfcb New Zealand) Senior Motion Graphics Designer: Marco Siraky (Draftfcb New Zealand) Head Of Post Production: Blair Walker (Draftfcb New Zealand) Senior Designer: Nick McFarlane (Draftfcb New Zealand) Interactive Designer: Catherine Chi (Draftfcb New Zealand) Group Account Director: Toby Sellers (Draftfcb New Zealand) Account Director: Sally Willis (Draftfcb New Zealand) Account Manager: Stephanie Hueber (Draftfcb New Zealand) General Manager PR: Angela Spain (Draftfcb New Zealand) Account Manager PR: Eloise Hay (Draftfcb New Zealand) Media Manager: Rachel Leyland (Draftfcb New Zealand) Communications Planning Director: Rufus Chuter (Draftfcb New Zealand) General Manager Media: Simon Teagle (Draftfcb New Zealand) Head Of Digital And Content: Harri Owen (Draftfcb New Zealand) Senior Digital Media Planner/Buyer: Steph Pearson (Draftfcb New Zealand) Digital And Social Media Campaign Manager: Sam Boniface (Draftfcb New Zealand) ...
  • Award winner ad! MINI: "DRIVING DOGS [image]" Ambient Advert  by DraftFCB Auckland MINI: DRIVING DOGS [image]
    Ambient, Case study
    Bayerische Motoren Werke AG,
    MINI, DraftFCB Auckland
    New Zealand
    ... DraftFCB Auckland Type of entry: Use of Promo & Activation Category: Best Use of Experiential Marketing in a Promotional Campaign Advertiser: SPCA / MINI NEW ZEALAND Product/Service: PUBLIC AWARENESS LIVE EVENT Agency: DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Asia Pacific Executive Creative Director: James Mok (Draftfcb New Zealand) Executive Creative Director: Tony Clewett (Draftfcb New Zealand) Executive Creative Director: Regan Grafton (Draftfcb New Zealand) Creative: Matt Williams (Draftfcb New Zealand) Creative: Peter Vegas (Draftfcb New Zealand) Senior Motion Graphics Designer: Marco Siraky (Draftfcb New Zealand) Head Of Post Production: Blair Walker (Draftfcb New Zealand) Senior Designer: Nick McFarlane (Draftfcb New Zealand) Interactive Designer: Catherine Chi (Draftfcb New Zealand) Group Account Director: Toby Sellers (Draftfcb New Zealand) Account Director: Sally Willis (Draftfcb New Zealand) Account Manager: Stephanie Hueber (Draftfcb New Zealand) General Manager - PR: Angela Spain (Draftfcb New Zealand) Account Manager - PR: Eloise Hay (Draftfcb New Zealand) Media Manager: Rachel Leyland (Draftfcb New Zealand) Communications Planning Director: Rufus Chuter (Draftfcb New Zealand) General Manager Media: Simon Teagle (Draftfcb New Zealand) Head Of Digital And Content: Harri Owen (Draftfcb New Zealand) Senior Digital Media Planner/Buyer: Steph Pearson (Draftfcb New Zealand) Digital And Social Media Campaign Manager: Sam Boniface (Draftfcb New Zealand) ...
  • Award winner ad! Accem: "USA FLAG" Print Ad  by DraftFCB Madrid Accem: USA FLAG
    Print ads
    Accem, DraftFCB Madrid
    Spain
    ... DraftFCB Madrid La marca: Accem Título del anuncio (s): Bandera de los refugiados Traducción del título al Inglés: Flag of the refugees  Agencia de Publicidad (Nombre, Ciudad, País): DraftFCB, Madrid, España. Web de la Agencia: [http://www.draftfcb.com](http://www.draftfcb.com/) Director Creativo: Pedro Soler Director de arte: Antía García, Alfredo Vaz Redactor: Íñigo Andiarena, Álvaro Navarro Ilustrador: Fotógrafo: Otros créditos adicionales: Paco Marcos (retoque)  Publicado / Fecha de lanzamiento (mes, año): April, 2013 Spain ...
  • Award winner ad! Accem: "UK FLAG" Print Ad  by DraftFCB Madrid Accem: UK FLAG
    Print ads
    Accem, DraftFCB Madrid
    Spain
    ... DraftFCB Madrid La marca: Accem Título del anuncio (s): Bandera de los refugiados Traducción del título al Inglés: Flag of the refugees  Agencia de Publicidad (Nombre, Ciudad, País): DraftFCB, Madrid, España. Web de la Agencia: [http://www.draftfcb.com](http://www.draftfcb.com/) Director Creativo: Pedro Soler Director de arte: Antía García, Alfredo Vaz Redactor: Íñigo Andiarena, Álvaro Navarro Ilustrador: Fotógrafo: Otros créditos adicionales: Paco Marcos (retoque)  Publicado / Fecha de lanzamiento (mes, año): April, 2013 Spain ...
  • Award winner ad! Accem: "Zimbabwe" Print Ad  by DraftFCB Madrid Accem: Zimbabwe
    Print ads
    Accem, DraftFCB Madrid
    Spain
    ... DraftFCB Madrid La marca: Accem Título del anuncio (s): Bandera de los refugiados Traducción del título al Inglés: Flag of the refugees  Agencia de Publicidad (Nombre, Ciudad, País): DraftFCB, Madrid, España. Web de la Agencia: [http://www.draftfcb.com](http://www.draftfcb.com/) Director Creativo: Pedro Soler Director de arte: Antía García, Alfredo Vaz Redactor: Íñigo Andiarena, Álvaro Navarro Ilustrador: Fotógrafo: Otros créditos adicionales: Paco Marcos (retoque)  Publicado / Fecha de lanzamiento (mes, año): April, 2013 Spain ...
  • Award winner ad! MINI: "DRIVING DOGS" Case study  by DraftFCB Auckland MINI: DRIVING DOGS
    Case study
    Bayerische Motoren Werke AG,
    MINI, DraftFCB Auckland
    New Zealand
    ... DraftFCB Auckland Type of entry: Viral Advertising Category: Viral Marketing Advertiser: SPCA / MINI NEW ZEALAND Product/Service: PUBLIC AWARENESS / PET ADOPTION Agency: DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Asia Pacific Executive Creative Director: James Mok (Draftfcb New Zealand) Executive Creative Director: Regan Grafton (Draftfcb New Zealand) Executive Creative Director: Tony Clewett (Draftfcb New Zealand) Creative: Matt Williams (Draftfcb New Zealand) Creative: Peter Vegas (Draftfcb New Zealand) Senior Motion Graphics Designer: Marco Siraky (Draftfcb New Zealand) Head Of Post Production: Blair Walker (Draftfcb New Zealand) Senior Designer: Nick McFarlane (Draftfcb New Zealand) Interactive Designer: Catherine Chi (Draftfcb New Zealand) Group Account Director: Toby Sellers (Draftfcb New Zealand) Account Director: Sally Willis (Draftfcb New Zealand) Account Manager: Stephanie Hueber (Draftfcb New Zealand) General Manager - PR: Angela Spain (Draftfcb New Zealand) Account Manager - PR: Eloise Hay (Draftfcb New Zealand) Media Manager: Rachel Leyland (Draftfcb New Zealand) Communications Planning Director: Rufus Chuter (Draftfcb New Zealand) General Manager Media: Simon Teagle (Draftfcb New Zealand) Head Of Digital And Content: Harri Owen (Draftfcb New Zealand) Senior Digital Media Planner/Buyer: Steph Pearson (Draftfcb New Zealand) Digital And Social Media Campaign Manager: Sam Boniface (Draftfcb New ...
  • Award winner ad! MINI: "DRIVING DOGS [video]" Case study  by DraftFCB Auckland MINI: DRIVING DOGS [video]
    Case study
    Bayerische Motoren Werke AG,
    MINI, DraftFCB Auckland
    New Zealand
    ... DraftFCB Auckland Type of entry: Sectors & Services Category: Charity and Not for Profit Advertiser: SPCA NEW ZEALAND Product/Service: PUBLIC AWARENESS / PET ADOPTION Agency: DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Asia Pacific Executive Creative Director: James Mok (Draftfcb New Zealand) Executive Creative Director: Regan Grafton (Draftfcb New Zealand) Executive Creative Director: Tony Clewett (Draftfcb New Zealand) Creative: Matt Williams (Draftfcb New Zealand) Creative: Peter Vegas (Draftfcb New Zealand) Senior Motion Graphics Designer: Marco Siraky (Draftfcb New Zealand) Head Of Post Production: Blair Walker (Draftfcb New Zealand) Senior Designer: Nick Mcfarlane (Draftfcb New Zealand) Interactive Designer: Catherine Chi (Draftfcb New Zealand) Group Account Director: Toby Sellers (Draftfcb New Zealand) Account Director: Sally Willis (Draftfcb New Zealand) Account Manager: Stephanie Hueber (Draftfcb New Zealand) General Manager - PR: Angela Spain (Draftfcb New Zealand) Account Manager - PR: Eloise Hay (Draftfcb New Zealand) Media Manager: Rachel Leyland (Draftfcb New Zealand) Communications Planning Director: Rufus Chuter (Draftfcb New Zealand) General Manager Media: Simon Teagle (Draftfcb New Zealand) Head Of Digital And Content: Harri Owen (Draftfcb New Zealand) Senior Digital Media Planner/Buyer: Steph Pearson (Draftfcb New Zealand) Digital And Social Media Campaign Manager: Sam Boniface (Draftfcb New Zealand) ...
  • Fuss Frisch: "SHOE-ICIDE" Print Ad  by DraftFCB Barcelona Fuss Frisch: SHOE-ICIDE
    Print ads
    Beiersdorf AG ,
    Fuss Frisch, Fuss Frisch
    DraftFCB Barcelona
    Spain
    ... DraftFCB Barcelona Advertiser: BEIERSDORF – FUSSFRISCH Agency: DRAFTFCB PARTNERS, DRAFTFCB SPAIN Category: Cosmetics & Beauty Other Credits: Account Director: Sonia Semaan Chief Creative Officer: Bernd Fliesser Art Director: Christoph Schlossnikel Account Manager: Iris Thaler Illustrator: Stefan Hundlinger Creative Director: Phil Hewson Executive Creative Director: Patrik Partl Account Manager: Rocio Avila Art Director: Romain Berthet Illustrator: Kerstin Frühwirth Copywriter: Matthias Göggel Spain Испания España ...
  • Draftfcb: "THE FIRST AUCTION OF IDEAS THAT COULD NOT WAIT FOR THE BRIEF." Outdoor Advert  by DraftFCB Barcelona Draftfcb: THE FIRST AUCTION OF IDEAS THAT COULD NOT WAIT FOR THE BRIEF.
    Outdoor
    Draftfcb, DraftFCB Barcelona
    Spain
    ... Draftfcb DraftFCB Barcelona Advertiser: DRAFTFCB SPAIN Agency: DRAFTFCB SPAIN Category: Stunts & Live Advertising Advertising campaign: THE FIRST AUCTION OF IDEAS THAT COULD NOT WAIT FOR THE BRIEF. Art Director: Alfredo Vaz Art Director: Antía García Executive Creative Director: Pedro Soler Executive Creative Director: Pablo Muñoz Copywriter: Íñigo Andiarena Copywriter: Álvaro Navarro Producer: Rodrigo Ramos Copywriter: Walter Belenky Ambient Execution Description We developed an event where attendances had to participate by bidding with their time to have access to our ideas, and they had the chance to had the holophonic experience. Spain Испания España Spanien Espagne 西班牙 Outdoor
  • Draftfcb: "THE FIRST AUCTION OF IDEAS THAT COULD NOT WAIT FOR THE BRIEF." Direct marketing  by DraftFCB Barcelona Draftfcb: THE FIRST AUCTION OF IDEAS THAT COULD NOT WAIT FOR THE BRIEF.
    DM
    Draftfcb, DraftFCB Barcelona
    Spain
    ... Draftfcb DraftFCB Barcelona Advertiser: DRAFTFCB SPAIN Agency: DRAFTFCB SPAIN Category: Acquisitions Advertising campaign: THE FIRST AUCTION OF IDEAS THAT COULD NOT WAIT FOR THE BRIEF. Art Director: Alfredo Vaz (Draftfcb Spain) Art Director: Antía García (Draftfcb Spain) General Manager: Pablo Muñoz (Draftfcb Spain) Copywriter: Íñigo Andiarena (Draftfcb Spain) Producer: Rodrigo Ramos (Draftfcb Spain) Copywriter: Walter Belenky (Draftfcb Spain) Copywriter: Alvaro Navarro (Draftfcb Spain) Executive Creative Director: Pedro Soler (Draftfcb Spain) Execution As an advertising agency everything we do must be seen as a chance to show our creative potencial but not forgetting we have a business purpose. So we auctioned something intangible: ideas. That was something have not been done before and we won arrange meetings in the event, so we killed to birds with one stone. Outcome More than 200 marketing directors of the “biggest brands” attend to our event where we had the chance to conveyed our way of thinking.We created buzz in both online and mass media, and we did at the marketing and business specialized magazines.We won 13 new clients, which we are currently working for. Not only with ideas featured on the auction, but with new ones too. Client Brief Or Objective We try to generated a direct engagement with potencial new clients and conveyed our way of thinking by developing an unusual event. Implementation We developed an idea to sell ideas, which allow us to win new clients made buzz in mass media. Spain Испания España Spanien Espagne 西班牙 Direct ...
  • Draftfcb: "THE FIRST AUCTION OF IDEAS THAT COULD NOT WAIT FOR THE BRIEF." Promo / PR Ad  by DraftFCB Barcelona Draftfcb: THE FIRST AUCTION OF IDEAS THAT COULD NOT WAIT FOR THE BRIEF.
    Promo
    Draftfcb, DraftFCB Barcelona
    Spain
    ... Draftfcb DraftFCB Barcelona Advertiser: DRAFTFCB SPAIN Agency: DRAFTFCB SPAIN Category: Best Sponsorship or Partnership Campaigns Advertising campaign: THE FIRST AUCTION OF IDEAS THAT COULD NOT WAIT FOR THE BRIEF. Art Director: Antía García (Draftfcb Spain) Copywriter: Íñigo Andiarena (Draftfcb Spain) Producer: Rodrigo Ramos (Draftfcb Spain) Executive Creative Director: Pedro Soler (Draftfcb Spain) Art Director: Alfredo Vaz (Draftfcb Spain) Copywriter: Álvaro Navarro (Draftfcb Spain) General Manager: Pablo Muñoz (Draftfcb Spain) Copywriter: Walter Belenky (Draftfcb Spain) Relevancy As an advertising agency everything we do must be seen as a chance to show our creative potential but not forgetting we have a business purpose. So we auctioned something intangible: ideas. That was something which had not been done before and we won arranged meetings in the event, so we killed two birds with one stone. Outcome More than 200 marketing directors of the 'biggest brands' attended our event where we had the chance to convey our way of thinking.We created buzz in both online and mass media, and in the marketing and business specialised magazines.We won 13 new clients, which we are currently working for. Not only with ideas featured in the auction, but with new ones too. Client Brief Or Objective We tried to generate a direct engagement with potential new clients and convey our way of thinking by developing an unusual event. Implementation We developed an idea to sell ideas, which would allow us to win new clients, which made buzz in mass media. Spain Испания España Spanien Espagne 西班牙 Promo
  • Youfest: "YOUFEST" Outdoor Advert  by Vccp Youfest: YOUFEST
    Outdoor
    Youfest, Vccp
    Spain
    ... Draftfcb Spain Copywriter: Sergio Riquelme Executive Creative Director: Beto Nahmad Copywriter: Eva Iglesias Chief Creative Officer: Sebastian Muller Art Director: David Sousa Copywriter: Walter Belenky Copywriter: Iñigo Andiarena Art Director: Pablo Muñoz Ambient Execution Description Live event (Youtube festival) Spain Испания España Spanien Espagne 西班牙 Outdoor
  • Greenpeace: "ENJOY THE SHOW" Online Advert  by DraftFCB Madrid Greenpeace: ENJOY THE SHOW
    Online
    Greenpeace International,
    Greenpeace, DraftFCB Madrid
    Spain
    ... DraftFCB Madrid Advertiser: GREENPEACE Agency: DRAFTFCB/LOWE Category: Short Format Internet Film Art Director: Cinthia Stettler Producer: Lamar Hawkins Executive Creative Director: Pedro Soler Producer: Sonja Brand Copywriter: Walter Belenky Copywriter: Álvaro Navarro Art Director: Christoff Strukamp Animation: David Purviance Art Director: Alfredo Vaz Art Director: Antía García Executive Creative Director: Dennis Lueck Director: Goetz Hudelmaier Copywriter: Íñigo Andiarena Sound Design/Arrangement: Kirschner Music Brief Explanation The arctic is getting destroyed and Greenpeace needs people's help to take action. This video dramatizes on the one hand our fascination with the arctic and on the other hand it reveals that we are not at all aware of what is happening there: It shows an iceberg melting and causing a landslide while people on a boat applaud as they would a play. Spain ...
  • Youfest: "YOUFEST" Outdoor Advert  by Vccp Youfest: YOUFEST
    Outdoor
    Youfest, Vccp
    Spain
    ... Draftfcb Spain Copywriter: Sergio Riquelme Executive Creative Director: Beto Nahmad Copywriter: Eva Iglesias Chief Creative Officer: Sebastian Muller Art Director: David Sousa Copywriter: Walter Belenky Copywriter: Iñigo Andiarena Art Director: Pablo Muñoz Ambient Execution Description Live event (Youtube festival) Spain Испания España Spanien Espagne 西班牙 Outdoor
  • Hendrick's Gin: "The Unusual Way" Print Ad  by DraftFCB Madrid Hendrick's: The Unusual Way
    Print ads
    Hendrick's, Hendrick's Gin
    DraftFCB Madrid
    Spain
    ... DraftFCB Madrid After wining a competitive pitch, Draftfcb in Madrid developed a new and "unusual" ATL campaign for Hendrick's Gin. The whimsical print ad, "The Unusual Way", reflects the curious character of a gin that boasts a peculiar botanical blend of flowers, roots, fruits and seeds from around the world.The concept uses the infamous MAD Magazine fold-in format popularised by legendary cartoonist Al Jaffee to create a game which illustrates Hendricks' dominant flavour profile: the infusion duo of rose petal and cucumber. The jovial drawings of dancing couples, top hat toting bartenders, juniper hot air balloons and cucumber blimps evoke the quirky, experimental and adventurous character of the Victorian age, when gin first came into fashion. Category: Drinks, alcoholic Client: Hendricks Gin Agency: Draftfcb Madrid Country: Spain Agency: Draftfcb Madrid Advertiser: Varma Group Brand: Hendrickâs Gin Campaign: The Unusual Way Client Contacts: Marisa Martínez, Jesús González, Olga Ortiz de Zugasti Creative Director: Baldiri Ros Copywriters: Claudia Vicente, Ãlvaro Navarro Art Directors: Gabriel Izquierdo, Miguel Martínez Velacoracho Group Account Director: Juan Ramón Ortega Account Director: Mar Ortega Account Executive: Eva Colmenero The Unusual Way Spain Испания España ...
  • Hendrick's Gin: "The Unusual Way 2" Print Ad  by DraftFCB Madrid Hendrick's: The Unusual Way 2
    Print ads
    Hendrick's, Hendrick's Gin
    DraftFCB Madrid
    Spain
    ... DraftFCB Madrid After wining a competitive pitch, Draftfcb in Madrid developed a new and "unusual" ATL campaign for Hendrick's Gin. The whimsical print ad, "The Unusual Way", reflects the curious character of a gin that boasts a peculiar botanical blend of flowers, roots, fruits and seeds from around the world.The concept uses the infamous MAD Magazine fold-in format popularised by legendary cartoonist Al Jaffee to create a game which illustrates Hendricks' dominant flavour profile: the infusion duo of rose petal and cucumber. The jovial drawings of dancing couples, top hat toting bartenders, juniper hot air balloons and cucumber blimps evoke the quirky, experimental and adventurous character of the Victorian age, when gin first came into fashion. Category: Drinks, alcoholic Client: Hendricks Gin Agency: Draftfcb Madrid Country: Spain Agency: Draftfcb Madrid Advertiser: Varma Group Campaign: The Unusual Way Client Contacts: Marisa Martínez, Jesús González, Olga Ortiz de Zugasti Creative Director: Baldiri Ros Copywriters: Claudia Vicente, Ãlvaro Navarro Art Directors: Gabriel Izquierdo, Miguel Martínez Velacoracho Group Account Director: Juan Ramón Ortega Account Director: Mar Ortega Account Executive: Eva Colmenero The Unusual Way Spain Испания España Spanien ...
  • Sailor Jerry: "Wanna pee old school?, 1" Print Ad  by DraftFCB Madrid Sailor Jerry: Wanna pee old school?, 1
    Print ads
    Sailor Jerry, DraftFCB Madrid
    Spain
    ... DraftFCB Madrid Media: Print Category: Alcoholic Drinks Agency: draft Brand: Sailor Jerry Geo: Europe, Spain Wanna pee old school? Choose well your next drink and pull out the Sailor Jerry you've got inside. Advertising Agency: DraftFCB Spain, Madrid, Spain Creative Director: Baldiri Ros Art Director: Miguel Martínez Velacoracho Copywriter: Claudia Vicente Wanna pee old school? Spain Испания ...
  • Sailor Jerry: "Wanna pee old school?, 2" Print Ad  by DraftFCB Madrid Sailor Jerry: Wanna pee old school?, 2
    Print ads
    Sailor Jerry, DraftFCB Madrid
    Spain
    ... DraftFCB Madrid Media: Print Category: Alcoholic Drinks Agency: draft Brand: Sailor Jerry Geo: Europe, Spain Wanna pee old school? Choose well your next drink and pull out the Sailor Jerry you've got inside. Advertising Agency: DraftFCB Spain, Madrid, Spain Creative Director: Baldiri Ros Art Director: Miguel Martínez Velacoracho Copywriter: Claudia Vicente Wanna pee old school? Spain Испания ...
  • DRAFTFCB SPAIN: "THE FIRST AUCTION OF IDEAS THAT COULD NOT WAIT FOR THE BRIEF." Promo / PR Ad  by DraftFCB Barcelona DRAFTFCB SPAIN: THE FIRST AUCTION OF IDEAS THAT COULD NOT WAIT FOR THE BRIEF.
    Promo, Case study
    DRAFTFCB SPAIN, DraftFCB Barcelona
    Spain
    ... DRAFTFCB SPAIN DraftFCB Barcelona Advertiser: DRAFTFCB SPAIN Agency: DRAFTFCB SPAIN Category: Acquisitions Advertising campaign: THE FIRST AUCTION OF IDEAS THAT COULD NOT WAIT FOR THE BRIEF. Art Director: Alfredo Vaz (Draftfcb Spain) Art Director: Antía García (Draftfcb Spain) General Manager: Pablo Muñoz (Draftfcb Spain) Copywriter: Íñigo Andiarena (Draftfcb Spain) Producer: Rodrigo Ramos (Draftfcb Spain) Copywriter: Walter Belenky (Draftfcb Spain) Copywriter: Alvaro Navarro (Draftfcb Spain) Executive Creative Director: Pedro Soler (Draftfcb Spain) Execution As an advertising agency everything we do must be seen as a chance to show our creative potencial but not forgetting we have a business purpose. So we auctioned something intangible: ideas. That was something have not been done before and we won arrange meetings in the event, so we killed to birds with one stone. Outcome More than 200 marketing directors of the “biggest brands” attend to our event where we had the chance to conveyed our way of thinking.We created buzz in both online and mass media, and we did at the marketing and business specialized magazines.We won 13 new clients, which we are currently working for. Not only with ideas featured on the auction, but with new ones too. Client Brief Or Objective We try to generated a direct engagement with potencial new clients and conveyed our way of thinking by developing an unusual event. Implementation We developed an idea to sell ideas, which allow us to win new clients made buzz in mass media. Spain Испания España Spanien Espagne 西班牙 Promo ...
  • Hendrick's Gin: "Choose the Unusual Way, 1" Direct marketing  by DraftfFCB Spain, Madrid Hendrick's: Choose the Unusual Way, 1
    DM
    Hendrick's, Hendrick's Gin
    DraftfFCB Spain, Madrid
    Spain
    ... Spain, Madrid Media: DM Category: Alcoholic Drinks Agency: Draftfcb Brand: Hendrick's Gin Geo: Europe, Spain Advertising Agency: DraftfFCB Spain, Madrid, Spain Creative Director: Baldiri Ros Art Directors: Miguel Martínez Velacoracho, Gabriel Izquierdo Copywriters: Claudia Vicente, Álvaro Navarro Spain Испания España Spanien Espagne 西班牙 Direct ...
  • Hendrick's Gin: "Choose the Unusual Way, 1" Direct marketing  by DraftfFCB Spain, Madrid Hendrick's: Choose the Unusual Way, 1
    DM
    Hendrick's, Hendrick's Gin
    DraftfFCB Spain, Madrid
    Spain
    ... Spain, Madrid Media: DM Category: Alcoholic Drinks Agency: Draftfcb Brand: Hendrick's Gin Geo: Europe, Spain Advertising Agency: DraftfFCB Spain, Madrid, Spain Creative Director: Baldiri Ros Art Directors: Miguel Martínez Velacoracho, Gabriel Izquierdo Copywriters: Claudia Vicente, Álvaro Navarro Spain Испания España Spanien Espagne 西班牙 Direct ...
  • MINI: "DRIVING DOGS" Direct marketing  by DraftFCB Auckland MINI: DRIVING DOGS
    DM
    Bayerische Motoren Werke AG,
    MINI, DraftFCB Auckland
    New Zealand
    ... DraftFCB Auckland Advertiser: SPCA / MINI NEW ZEALAND Agency: DRAFTFCB NEW ZEALAND Category: Social Media & Viral Marketing Advertising campaign: DRIVING DOGS General Manager PR: Angela Spain (Draftfcb New Zealand) Asia Pacific Executive Creative Director: James Mok (Draftfcb New Zealand) Head Of Post Production: Blair Walker (Draftfcb New Zealand) Account Manager PR: Eloise Hay (Draftfcb New Zealand) Senior Designer: Nick McFarlane (Draftfcb New Zealand) Communications Planning Director: Rufus Chuter (Draftfcb New Zealand) Group Account Director: Toby Sellers (Draftfcb New Zealand) Director/DoP: Marco Siraky (Draftfcb New Zealand) Creative: Peter Vegas (Draftfcb New Zealand) Account Manager: Stephanie Hueber (Draftfcb New Zealand) Interactive Designer: Catherine Chi (Draftfcb New Zealand) Head Of Digital And Content: Harri Owen (Draftfcb New Zealand) Creative: Matt Williams (Draftfcb New Zealand) Media Manager: Rachel Leyland (Draftfcb New Zealand) Account Director: Sally Willis (Draftfcb New Zealand) Digital And Social Media Campaign Manager: Sam Boniface (Draftfcb New Zealand) Senior Digital Media Planner/Buyer: Steph Pearson (Draftfcb New Zealand) Executive Creative Director: Regan Grafton (Draftfcb New Zealand) General Manager Media: Simon Teagle (Draftfcb New Zealand) Executive Creative Director: Tony Clewett (Draftfcb New ...
  • Sailor Jerry: "The Original Sailor Jerry Spiced Rum" Print Ad  by DraftFCB Madrid Sailor Jerry: The Original Sailor Jerry Spiced Rum
    Print ads, Outdoor
    Sailor Jerry, DraftFCB Madrid
    Spain
    ... DraftFCB Madrid Advertised brand: The Original Sailor Jerry Spiced Rum Advert title(s): Sailor Jerry– Year One - Advertising Agency (Name, City, Country): DraftFCB, Madrid, Spain Creative Director: Baldiri Ros Head of Art: Luis Eduardo Garcia Creative Team: Busto y Miguelez Published/Released (Month, Year): 2011 Spain Испания España ...
  • Award winner ad! The New Zealand Herald Newspaper: "150 Years" TV Commercial  by DraftFCB Auckland, Assembly Films The New Zealand Herald: 150 Years
    TV & Cinema
    The New Zealand Herald, The New Zealand Herald Newspaper
    DraftFCB Auckland
    New Zealand
    ... DraftFCB Auckland Assembly Films Media: TV Geo: New Zealand Category: Media Agency: Draftfcb Brand: New Zealand Herald To mark the launch of the new look New Zealand Herald the paper wanted to celebrate the important role it has played throughout the country’s history. DraftFCB Auckland took this insight and came up with a world first way of executing it. With help from the crew at Assembly the entire ad was printed on giant rolls of newsprint and animated on the NZ Herald's 50 million dollar printing press. Advertising Agency: DraftFCB, New Zealand Group Executive Creative Director: James Mok Executive Creative Director: Regan Grafton Senior Art Director: Kelly Lovelock Senior Copywriter: Peter Vegas Head of TV: Esther Watkins TV Producer: Sascha Mortimer Production Company: Assembly Director: Jonny Kofoed Typographer: Len Cheeseman Executive Producer: Amanda Chambers Technical Director: Rhys Dippie Music: Nick Manders Sound Design: Jon Cooper Senior Account Director: Dom Henshall Senior Account Manager: Sarah Raine Account Executive: Ida Levick Print Production Director: Eric Thompson Media Director: Anne Lipsham Media Planners / Buyers: Dan Currin, Michelle Heighway Planning Director: David Thomason Planner: Emma Popping PR General Manager: Angela Spain New Zealand Новая Зеландия Nueva ...
  • Award winner ad! MINI: "MINI / SPCA "Driving Dogs"" Case study  by DraftFCB Auckland MINI: MINI / SPCA "Driving Dogs"
    Case study
    Bayerische Motoren Werke AG,
    MINI, DraftFCB Auckland
    New Zealand
    ... DraftFCB Auckland Product/Service: Public Service / Charity Creative Credits Entrant Company: DraftFCB New Zealand, Auckland Agency: DraftFCB New Zealand, Auckland Sound Design Company: Liquid Studios, Auckland Regional Executive Creative Director: James Mok Executive Creative Director: Regan Grafton Executive Creative Director: Tony Clewett Creative: Matt Williams Creative: Peter Vegas Head of TV: Esther Watkins Producer: Sarah Yetton Senior Motion Graphics Designer: Marco Siraky Head of Post Production: Blair Walker Senior Designer: Nick McFarlane Digital Artist: Anton Mason Head of Digital Production: Kevin Akers Interactive Designer: Catherine Chi Group Account Director: Toby Sellers Account Director: Sally Willis Account Manager: Stephanie Hueber Public Relations General Manager: Angela Spain Public Relations Account Manager: ...
  • Award winner ad! MINI: "Driving Dogs" Ambient Advert  by DraftFCB Auckland, Liquid Studios MINI: Driving Dogs
    Ambient, Case study
    Bayerische Motoren Werke AG,
    MINI, DraftFCB Auckland
    New Zealand
    ... DraftFCB Auckland Liquid Studios Product/Service: Public Service / Charity Creative Credits Entrant Company: DraftFCB New Zealand, Auckland Agency: DraftFCB New Zealand, Auckland Sound Design Company: Liquid Studios, Auckland Regional Executive Creative Director: James Mok Executive Creative Director: Regan Grafton Executive Creative Director: Tony Clewett Creative: Matt Williams Creative: Peter Vegas Head of TV: Esther Watkins Producer: Sarah Yetton Senior Motion Graphics Designer: Marco Siraky Head of Post Production: Blair Walker Senior Designer: Nick McFarlane Digital Artist: Anton Mason Head of Digital Production: Kevin Akers Interactive Designer: Catherine Chi Group Account Director: Toby Sellers Account Director: Sally Willis Account Manager: Stephanie Hueber Public Relations General Manager: Angela Spain Public ...
  • Award winner ad! PAK'nSAVE: "BLEARGH! HAVE A SUCK AND STICK IT TO 'EM" Case study  by DraftFCB Auckland Foodstuffs : BLEARGH! HAVE A SUCK AND STICK IT TO 'EM
    Case study
    Foodstuffs , PAK'nSAVE
    DraftFCB Auckland
    New Zealand
    ... DraftFCB Auckland Advertiser FOODSTUFFS Product PAK'NSAVE Entrant DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND Type of Entry Sales Promotion: Use of Media Category Event & Field Marketing Title BLEARGH! HAVE A SUCK AND STICK IT TO 'EM Sales Promotion/Advertising Agency: DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND James Mok Draftfcb New Zealand Executive Creative Director Billy Mcqueen Draftfcb New Zealand Creative Director Leisa Wall Draftfcb New Zealand Art Director Scott Kelly Draftfcb New Zealand Copywriter Jane Wardlaw Draftfcb New Zealand Account Director Crystal Clark Draftfcb New Zealand Senior Account Manager Gemma Doughty Draftfcb New Zealand Pr Account Director Angela Spain Draftfcb New Zealand Pr General Manager ...
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