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  • LEGO: "Fifty Shades of Grey - Lego Trailer" TV Commercial  LEGO: Fifty Shades of Grey - Lego Trailer
    TV & Cinema
    LEGO Group,
    LEGO, United States
    ... Lego Trailer LEGO Group LEGO Lego has recreated the movie trailer for Fifty Shades Of Grey. This trailer is exactly the same as the original, only the scenes are in Lego. Category: Entertainment & leisure Client: lego ...
  • Toys R Us: "Play with LEGO Brick" Print Ad  Toys R Us: Play with LEGO Brick
    Print ads
    Bain Capital Partners LLC,
    Toys R Us, Japan
    Play with LEGO Brick Bain Capital Partners LLC Toys R Us This ad communicates that you can get the LEGO, which you can play ...
  • Award winner ad! LEGO: "Legends of Chima, Episode 17, Laval in Exile" Online Advert  by M2Film LEGO: Legends of Chima, Episode 17, Laval in Exile
    Online
    LEGO Group,
    LEGO, M2Film
    Denmark
    ... LEGO Group LEGO M2Film Entrant: M2Film, Aarhus Corporate Name of Sponsored Client: LEGO Client Account Director: Casper Tingholm Screenplay By: John Derevlaney/Tommy Andreasen Creators: Tommy Andreasen/Thomas Sørensen/Thomas Fenger Agency: LEGO CMA, Billund ...
  • Award winner ad! LEGO: "Legends of Chima, Episode 17, Laval in Exile" Online Advert  by M2Film LEGO: Legends of Chima, Episode 17, Laval in Exile
    Online
    LEGO Group,
    LEGO, M2Film
    Denmark
    ... LEGO Group LEGO M2Film Entrant: M2Film, Aarhus Corporate Name of Sponsored Client: LEGO Client Account Director: Casper Tingholm Screenplay By: John Derevlaney/Tommy Andreasen Creators: Tommy Andreasen/Thomas Sørensen/Thomas Fenger Agency: LEGO CMA, Billund ...
  • Sky Movies: "Step into the adventure" TV Commercial  by WCRS, Rattling Stick Sky Tv: Step into the adventure
    TV & Cinema
    British Sky Broadcasting Group,
    Sky Tv, Sky Movies
    WCRS
    United Kingdom
    ... this December including Frozen, The LEGO Movie, The Amazing Spider-Man ...
  • LEGO: "Homerine" Print Ad  LEGO: Homerine
    Print ads
    LEGO Group,
    LEGO, Denmark
    ... LEGO Group LEGO Fiction meets fiction in this print campaign for Lego Category: Entertainment & leisure Media: Outdoor Client: lego ...
  • LEGO: "Spider Bond" Print Ad  LEGO: Spider Bond
    Print ads, Outdoor
    LEGO Group,
    LEGO, Denmark
    ... LEGO Group LEGO Fiction meets fiction in this print campaign for Lego Category: Entertainment & leisure Title: Spiderbond Client: lego ...
  • LEGO: "Batkid" Print Ad  LEGO: Batkid
    Print ads, Outdoor
    LEGO Group,
    LEGO, Denmark
    ... LEGO Group LEGO Fiction meets fiction in this print campaign for Lego Category: Entertainment & leisure Media: Outdoor Client: lego ...
  • LEGO: "Vader" Print Ad  LEGO: Vader
    Print ads, Outdoor
    LEGO Group,
    LEGO, Denmark
    ... LEGO Group LEGO Fiction meets fiction in this print campaign for Lego Category: Entertainment & leisure Media: Outdoor Title: Sensei Vader Client: lego ...
  • LEGO: "Surprised" Online Advert  by Grey Paris LEGO: Surprised
    Online
    LEGO Group,
    LEGO, Grey Paris
    France
    Surprised LEGO Group LEGO Grey Paris Brand: Lego Media: Online Category: Games & Toys Agency: Grey Geo: France LEGO: Surprised ...
  • LEGO: "Vos enfants sont surprenants de créativité!" TV Commercial  by Grey Paris, Capisco LEGO: Vos enfants sont surprenants de créativité!
    TV & Cinema
    LEGO Group,
    LEGO, Grey Paris
    France
    ... enfants sont surprenants de créativité! LEGO Group LEGO Grey Paris Capisco Client: LEGO France Managing director: Eric Maugein ...
  • LEGO: "Help children save the Arctic" Online Advert  LEGO: Help children save the Arctic
    Online
    LEGO Group,
    LEGO, United Kingdom
    ... LEGO Group LEGO Greenpeace has announced its intention to put kids at the heart of its ongoing campaign for LEGO to end its co-promotion with Shell, as it revealed its second video, which stars three young children. The video is accompanied by a global competition asking LEGO fans to build something out of LEGO which will help save the Arctic from Shell. The video, made by UK creative agency PGA, is designed to appeal to children and parents. In it, three children describe an imaginary day out in the Arctic including riding a polar bear and sledding down a glacier. At one point an Antarctic penguin makes an unexpected appearance. The childrenâs imaginings are brought to life in LEGO using CGI graphics. The three girls, Robin Gilbert, age six, Chen Mingzhu, age seven and Florencia Simms, age seven, speak English, Mandarin and Spanish respectively. These are the three most spoken languages in the world. More than 700,000 people have already signed a petition urging LEGO to end its deal with Shell. Greenpeace attempted to deliver the petition to LEGO twice, and both times LEGO refused to accept it.A Category: Entertainment & leisure URL: http://create.legoblockshell.org/desktop Client: lego ...
  • Greenpeace: "Everything is NOT awesome." TV Commercial  Greenpeace: Everything is NOT awesome.
    TV & Cinema
    Greenpeace International,
    Greenpeace, United Kingdom
    LEGO: Everything is NOT awesome. Greenpeace International Greenpeace Greenpeace has released a film online today, aiming to highlight LEGO's collusion in the threat to the Arctic by promoting the controversial Shell brand on its toys. Shell is under pressure from regulators and NGOs over its plans to drill in the Arctic, which threatens the people and unique wildlife that live there. The haunting and beautifully shot video, made by BAFTA-winning creative agency Don't Panic, London begins by revealing a magical and playful Arctic wonderland made of LEGO. But as the scene pans out, it's revealed Shell has moved in to drill â and something has gone wrong. An evocative cover version of the theme song from The LEGO ...
  • LEGO Star Wars: "Birthday" TV Commercial  by Monsieur White, Paris LEGO: Birthday
    TV & Cinema
    LEGO Group,
    LEGO, LEGO Star Wars
    Monsieur White, Paris
    France
    ... LEGO Group LEGO LEGO Star Wars LEGO Star Wars Monsieur White, Paris Brand: Lego Media: TV Category: Games & Toys Agency: Monsieur White Geo: France Lego ...
  • Award winner ad! LEGO: "WOOD" Print Ad  by Geometry Global LEGO: WOOD
    Print ads, Outdoor
    LEGO Group,
    LEGO, Geometry Global
    Hong Kong SAR China
    ... LEGO Group LEGO Geometry Global Brand: Lego Media: Print Category: Games & Toys Agency: Geometry Global Geo: Hong Kong Lego ...
  • Award winner ad! LEGO: "MAGRITTE" Print Ad  by Geometry Global LEGO: MAGRITTE
    Print ads, Outdoor
    LEGO Group,
    LEGO, Geometry Global
    Hong Kong SAR China
    ... LEGO Group LEGO Geometry Global Brand: Lego Media: Print Category: Games & Toys Agency: Geometry Global Geo: Hong Kong Lego ...
  • Award winner ad! LEGO: "DA VINCI" Print Ad  by Geometry Global , Redworks LEGO: DA VINCI
    Print ads, Outdoor
    LEGO Group,
    LEGO, Geometry Global
    Hong Kong SAR China
    ... LEGO Group LEGO Redworks Geometry Global Brand: Lego Media: Print Category: Games & Toys Agency: Geometry Global Geo: Hong Kong Lego ...
  • Award winner ad! LEGO: "VAN GOGH" Print Ad  by Geometry Global , Redworks LEGO: VAN GOGH
    Print ads, Outdoor
    LEGO Group,
    LEGO, Geometry Global
    Hong Kong SAR China
    ... LEGO Group LEGO Redworks Geometry Global Brand: Lego Media: Print Category: Games & Toys Agency: Geometry Global Geo: Hong Kong Lego ...
  • Award winner ad! THE LEGO MOVIE : "THE WORLD'S FIRST ALL LEGO AD BREAK" Case study  by Phd Media Warner Bros.: THE WORLD'S FIRST ALL LEGO AD BREAK
    Case study
    Time Warner Inc. ,
    Warner Bros., THE LEGO MOVIE
    Phd Media
    United Kingdom
    ... LEGO AD BREAK Time Warner Inc. Warner Bros. THE LEGO MOVIE THE LEGO MOVIE Phd Media CLIENT WARNER BROS. PRODUCT ENTERTAINMENT ENTRANT PHD MEDIA LONDON, UNITED KINGDOM TYPE OF ENTRY USE OF MEDIA CATEGORY USE OF SCREENS IN A MEDIA CAMPAIGN TITLE THE WORLD'S FIRST ALL LEGO AD BREAK PRODUCT/SERVICE ENTERTAINMENT MEDIA AGENCY PHD LONDON, UNITED KINGDOM MEDIA AGENCY 3 PHD DRUM LONDON, UNITED KINGDOM ENTRANT COMPANY PHD MEDIA LONDON, UNITED KINGDOM MEDIA AGENCY 2 PHD MEDIA LONDON, UNITED KINGDOM NEIL BURLING PHD MEDIA MEDIA DIRECTOR SUSIE MILBURN PHD MEDIA MEDIA MANAGER BECKY SMITHSON PHD MEDIA BROADCAST ACCOUNT DIRECTOR SIOBHAN WOODROW DRUM SENIOR CONTENT PRODUCER JENNIFER NICHOLSON PHD MEDIA BUSINESS DIRECTOR DANIEL BARNES PHD MEDIA HEAD OF INVESTMENT ALI TERRELL DRUM PRODUCER SIMON BAKER ITN PRODUCTIONS HEAD OF PRODUCTION CHRIS CHURCH ITN PRODUCTIONS SENIOR PRODUCER SOPHIE ROGERSON ITN PRODUCTIONS TILT MD FABIAN MORITZ BRICKSPORTS ANIMATOR AND SET DESIGNER KEVIN ULRICH BROTHERHOOD WORKSHOP ANIMATOR BRIAN ULRICH BROTHERHOOD WORKSHOP SET DESIGNER LEIANNA CAMPBELL MOVING PICTURE COMPANY PRODUCER BROTHERHOOD WORKSHOP ADDITIONAL COMPANY BRICKSPORTS ADDITIONAL COMPANY Results and Effectiveness Six Million people saw the LEGO break live on TV, and social media went into meltdown, leading to an additional 1million seeking it out on YouTube. Post-launch tracking indicated that the ad break influenced an incremental 5% of opening week’s box office revenue, resulting in a ROMI of £5.96 for every £1 spent. Finally, the 3½ minute break was independently tested by market research company YouGov, who described it as the best performing ad break they’ve ever measured – aggregating the ads into a piece of ‘LEGO-tainment’ made the break 14% more enjoyable than an identical break featuring the originals. Creative Execution We approached and secured four LEGO-friendly brands – the British Heart Foundation (BHF), British Telecom, Confused.com (an insurance aggregator) and Premier Inn hotels - and remade the familiar TV ads they had on air at the time in LEGO, interspersing the break with imagery of the movie’s characters and ending it with a trailer. (N.B. Such was the appeal of this unprecedented idea that these four brands paid their own production and media costs to ensure they could be part of it. Warner Bros. did not pay for anything other than their own media.) Managing the combination of four different brands whose original ads were created by four different ad agencies and bought by three media agencies, we sourced production companies to recreate the ads in LEGO and co-ordinated all of this into a single 3 ½ minute break, supporting it with a full PR launch and social media strategy. Insights, Strategy and the Idea To hit its UK box office targets, The LEGO Movie needed to get adults who could easily dismiss it a ‘kids film about toys’ to go and see it. We did this with a media solution which would rekindle childhood memories of the magic of the brand and unlock their inner child by joyously turning part of their recognisably ‘grown-up’ world into LEGO. For a movie in which the whole world is made of LEGO, we replicated that experience for viewers of the UK’s most-watched weekend family TV show, Dancing on Ice, by turning existing TV ads into branded content for The LEGO Movie – rebuilding them brick-by-brick in LEGO. It would be a TV event in its own right which would delight both adults and kids at the same time. It was an epic and unprecedented idea – The world’s first all-LEGO ...
  • LEGO: "Create" Print Ad  by Jung Von Matt/Alster Hamburg LEGO: Create
    Print ads
    LEGO Group,
    LEGO, Jung Von Matt/Alster Hamburg
    Germany
    ... LEGO Group LEGO Jung Von Matt/Alster Hamburg Brand: Lego Media: Print Category: Games & Toys Agency: Jung von Matt Geo: Germany LEGO ...
  • LEGO: "The Awesome Alliance" Online Advert  by Konstellation, Copenhagen LEGO: The Awesome Alliance
    Online
    LEGO Group,
    LEGO, Konstellation, Copenhagen
    Denmark
    ... LEGO Group LEGO Konstellation, Copenhagen Category: Entertainment & leisure Brand: lego Agency: Konstellation, Copenhagen Country: Denmark CHALLENGE / STRATEGY No matter how splendid the production, movies have a fairly short lifespan in cinemas after premiering, the LEGO® Movie being no exception. So we set out to prolong families’ engagement with the film by inviting them, not just to spectate but, to create the adventure. We founded the Awesome Alliance, and created a storyline closely aligned with the movie universe. Our Awesome Allies (the participating families) were then urged to help our struggling LEGO Movie heroes, using brickmented reality (see execution) and their own awesome imagination. SOLUTION We developed a gamification concept anchored in the LEGO® Movie universe and aligned with LEGO®’s core brand values, play and creativity, The Awesome Alliance consists of 6 missions(#awesomize, #robosguise, #happify, #imaginator, #wingit and #piratize). Missions that consumers have to solve creatively together. Consumers complete each mission by building a LEGO® figure, pair it with the real world, snap a picture and share it on social media using the unique hashtag. The Awesome Alliance was launched on the same date as the movie premiered, and rolled out on LEGO®’s own digital channels: Facebook, Instagram, Google+ etc. RESULTS Families from 132 countries chose to join the Awesome Alliance, submitting mission photos more creative than we ever dared to dream of. The campaign created an organic reach of 10.000.000 and engaged an impressive 15% across various social media platforms. Not to mention general excitement revealed in the tons of touching comments and handwritten letters from families all over the world. All in all, a whole lot of families around the world have had a whole lot of LEGO® branded fun, engaging with the LEGO ...
  • LEGO: "Luke" Print Ad  by Jbis Propaganda LEGO: Luke
    Print ads
    LEGO Group,
    LEGO, Jbis Propaganda
    Brazil
    Luke LEGO Group LEGO Jbis Propaganda JBIS Brasil print ...
  • LEGO: "Wayne" Print Ad  by Jbis Propaganda LEGO: Wayne
    Print ads
    LEGO Group,
    LEGO, Jbis Propaganda
    Brazil
    Wayne LEGO Group LEGO Jbis Propaganda Category: Entertainment & leisure ...
  • LEGO: "Turtle" Print Ad  by Jbis Propaganda LEGO: Turtle
    Print ads
    LEGO Group,
    LEGO, Jbis Propaganda
    Brazil
    Turtle LEGO Group LEGO Jbis Propaganda Category: Entertainment & leisure ...
  • LEGO: "Onion" Print Ad  by Jbis Propaganda LEGO: Onion
    Print ads
    LEGO Group,
    LEGO, Jbis Propaganda
    Brazil
    Onion LEGO Group LEGO Jbis Propaganda Category: Entertainment & leisure ...
  • LEGO Star Wars: "The whole force in small size" TV Commercial  by Jung Von Matt/Alster Hamburg LEGO: The whole force in small size
    TV & Cinema
    LEGO Group,
    LEGO, LEGO Star Wars
    Jung Von Matt/Alster Hamburg
    Germany
    LEGO: The whole force in small size LEGO Group LEGO LEGO Star Wars LEGO Star Wars Jung Von Matt/Alster Hamburg Client: Lego ...
  • Harris Home Hardware: "Just Ask Kent" Online Advert  by Robb Scott Marketing Harris Home Hardware: Just Ask Kent
    Online
    Harris Home Hardware, Robb Scott Marketing
    Canada
    ... Lego replica of the Home Hardware Building Centre and brought along my son's gang of lego characters to star in the Lego movie. Home Hardware does it best. Just ask Kent. Lego features in a hardware spot ...
  • LEGO: "Kitchen" Print Ad  LEGO: Kitchen
    Print ads
    LEGO Group,
    LEGO, United Kingdom
    ... LEGO Group LEGO Brand: Lego Media: Print Category: Games & Toys Geo: United Kingdom Lego: Kitchen Next time make sure they get Lego ...
  • LEGO: "Garage" Print Ad  LEGO: Garage
    Print ads
    LEGO Group,
    LEGO, United Kingdom
    ... LEGO Group LEGO Brand: Lego Media: Print Category: Games & Toys Geo: United Kingdom Lego: Garage Next time make sure they get Lego ...
  • LEGO: "Office" Print Ad  LEGO: Office
    Print ads
    LEGO Group,
    LEGO, United Kingdom
    ... LEGO Group LEGO Brand: Lego Media: Print Category: Games & Toys Geo: United Kingdom Lego: Office Next time make sure they get Lego ...
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