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  • Nikon: "I Am Generation Image - Kordale & Kaleb" Online Advert  by McCann London, Coverdale Nikon: I Am Generation Image - Kordale & Kaleb
    Online
    Nikon Corporation,
    Nikon, McCann London
    United Kingdom
    ... Nikon Corporation Nikon McCann London Coverdale Brand: Nikon Media: Online Category: Electronics & Technology Agency: McCann Geo: United Kingdom Nikon: ...
  • Nikon: "Clark Little" Online Advert  by Jung Von Matt/Spree Berlin Nikon: Clark Little
    Online
    Nikon Corporation,
    Nikon, Jung Von Matt/Spree Berlin
    Germany
    ... Nikon Corporation Nikon Jung Von Matt/Spree Berlin Brand: Nikon Brand: Danielle Walsh Media: Online Category: Electronics & Technology Agency: Jung von Matt Geo: Germany Nikon ...
  • Nikon: "Stream" TV Commercial  by McCann New York, Aggressive Nikon: Stream
    TV & Cinema
    Nikon Corporation,
    Nikon, McCann New York
    United States
    ... Nikon Corporation Nikon McCann New York Aggressive The message and the media are in sync in a new all-digital/social campaign for Nikon from McCann NY and aimed at a generation that speaks with images. We're naming a generation: Generation Image. And suggesting: if your camera is your voice, what you shoot with matters. In addition to a new site: "I AM Generation Image", social media will include Instagram, Twitter, Facebook, Flickr, Google Plus, Vimeo, YouTube. Category: Home electronics URL: http://www.iamgenerationimage.com/home Client: Nikon ...
  • Award winner ad! Chipotle: "The Scarecrow" TV Commercial  by CAA Marketing, Moonbot Studios Chipotle: The Scarecrow
    TV & Cinema, Online
    Chipotle Mexican Grill, Inc.,
    Chipotle, Chipotle
    CAA Marketing
    United States
    ... miniatures were shot with a Nikon D7000 on a desktop dolly. ...
  • Nikon: "TEARS" Online Advert  by Beacon Communications Tokyo Nikon: TEARS
    Online
    Nikon Corporation,
    Nikon, Beacon Communications Tokyo
    Japan
    ... Nikon Corporation Nikon Beacon Communications Tokyo Advertiser: NIKON CORPORATION Agency: BEACON COMMUNICATIONS Category: Short Format Internet Film Cinematographer: Adam Frisch Editor: Chiaki Matsumoto Other Credits: Inc. Director: Laura Bellingham Other Credits: Sound Production: Beethoven Producer: Takaharu Hatori Music: Xolie Morra Art Director: Yasuo Matsubara Director: Adam Frisch Cinematographer: David Lee Director: David Lee Other Credits: Edit Director: Yohei Ishida Copywriter: Junya Eguchi Cinematographer: Koichi Mitsui Cinematographer: Laura Bellingham Account Supervisor: Kyoko Mitsui (Account Director) ProductionManager: Masao Omokawa Advertiser's Supervisor: Mineko Kawano Creative Director: Masato Mitsudera Executive Creative Director: Masato Mitsudera Editing Company: Ppc Agency Producer: Seiji Hosokawa Editor: Syuichi Ono Account Supervisor: Yuki Watanabe Agency Producer: Yusuke Mori Brief Explanation Tears. They are the “ultimate way to express an emotional” which overflows from within a human being. Various tear shedding moments of delight, anger, sorrow and pleasure were filmed, focusing on the deepest of the emotions at core. These emotions were articulated with a single Kanji. This is what the lens of Nikon ...
  • Nikon Cameras: "The Day" TV Commercial  by Beacon Communications Tokyo Nikon: The Day
    TV & Cinema
    Nikon Corporation,
    Nikon, Nikon Cameras
    Beacon Communications Tokyo
    Japan
    ... Nikon Corporation Nikon Nikon Cameras Nikon Cameras Beacon Communications Tokyo This very day, today, is full of discoveries. And people are connected, through the discoveries. "We would like you to spend your days with discoveries, with Nikon's cameras." That was the wish Beacon/ Leo Burnett, Tokyo wanted to convey with this work. Nikon's brand movie which was released at the same timing throughout the world. Category: Home electronics URL: http://nikonimaging.tumblr.com/#en Client: Nikon ...
  • Canon: "PROJECT IMAGINAT10N" Promo / PR Ad  by Grey Activation, Grey New York Canon: PROJECT IMAGINAT10N
    Promo, Case study
    Canon Inc.,
    Canon, Canon
    Grey Activation
    United States
    ... Nikon with an average market share of 47% in units (41.9% Nikon) and 50.5% average market share in dollars (40.7% Nikon). This led to Canon’s best November ever, exceeding target projections during the peak of the critical holiday shopping season with 17.7% (unit sales) and 12.4% (dollar sales) increases, while having the Top 2 selling DSLRs in units and Top 3 in dollars (11/25 -2/23). All without a TV commercial to promote the project.Furthermore, 47% of total visits were organic traffic; generated primarily from PR, word of mouth and social media conversations. Lastly, we secured Canon’s ownership of industry-revolutionizing DSLR HD-video among the Hollywood A-list and up-and-coming filmmakers. Execution Maximized press opportunities at kick-off 'Imaginat10n Lab' workshop featuring Ron/celebrities. Exclusives: 7-minute segment on MSNBCS’s Politics Nation/Morning Joe, WSJ revealing directors, one-on-ones with WWD, Pitchfork, Complex, Variety, Fast Company. (August)Launch activation tactics:Eva Longoria’s 'door-to-door' search for photos: Extra! exclusive (August)Biz Stone’s 'Tweet Station' asking Twitterverse for photos: San Francisco Chronicle, ABC7 San Francisco, NBC Bay Area (September)Jamie Foxx NewYorkTimes.com take-over (September)James Murphy 'inspire me' video: Vice.com exclusive. Rolling Stone, USA Today, Spin. (September) Celebrity phoners: NPR, USA Today, BET, Huffington Post, Wired.com, Vogue (August-December)Ron Howard TV appearance: Access Hollywood. (August)Jamie Foxx TV appearance: Jimmy Kimmel Live. (September)Photo winners revealed to local press as hometown heroes. (October) Bryce Dallas Howard exclusive on film school seminars/mentorship: Hollywood Reporter (November)Celebrity Directors’ photo selects revealed: Exclusives on CNN, E! (Decemeber)Exclusive film production access: NPR, Hollywood Reporter (January-February) Relevancy For 25 years, Canon was the Official Camera of the National Football League, but a changing competitive landscape, new consumer insights, and rising costs of the sponsorship meant change was vital.Furthermore, in June 2012, Nikon caught up in the DSLR ...
  • Award winner ad! Nikon: "Broken Night " Online Advert  by McCann New York, Independent Media Nikon: Broken Night
    Online
    Nikon Corporation,
    Nikon, Nikon
    McCann New York
    United States
    ... Nikon Corporation Nikon Nikon Independent Media McCann New York Category Film / Theatrical and DVD Releases Agency McCann Erickson New York / New York Client Nikon ...
  • Nikon: "BROKEN NIGHT" Online Advert  by McCann New York Nikon: BROKEN NIGHT
    Online
    Nikon Corporation,
    Nikon, McCann New York
    United States
    ... Nikon Corporation Nikon McCann New York Advertiser: NIKON Agency: McCANN ERICKSON Category: Static Advertising campaign: BROKEN NIGHT Planner: Anthony Perez Art Director: Brad Blondes Account Manager: Dana Mccullough Director: Guillermo Arriaga Agency Producer: Greg Lotus Account Manager: Kinal Shah Agency Producer: Lauren Bauder Planner: Julianna Katrancha Art Director: Olga Vladova Chief Creative Officer: Sean Bryan Producer: Susanne Preissler Agency Producer: Brian Dilorenzo Account Manager: Daniella Rey Creative Director: Dov Zmood Agency Producer: Jill Ann Toloza Creative Director: Kathy Grover Account Supervisor: Kevin Scher Executive Creative Director: Larry Platt Chief Creative Officer: Thomas Murphy Executive Creative Director: Tom Sullivan Brief Explanation ATTENTION FILM JURY, TO WATCH THIS VIDEO PLEASE DOWNLOAD HERE: https://www.dropbox.com/s/sw5wjho59yz9uel/BROKEN%20NIGHT.movWhen it came to HDSLRs, Canon was in a category of one among filmmakers and cinematographers. Nikon wasn’t even part of the conversation. However, with the D800, Nikon ...
  • Canon: "PROJECT IMAGINAT10N" Promo / PR Ad  by Grey New York Canon: PROJECT IMAGINAT10N
    Promo, Case study
    Canon Inc.,
    Canon, Canon
    Grey New York
    United States
    ... over Nikon with an average market share of 47% units (41.9% Nikon), 50.5% dollars (40.7% Nikon). Canon saw its best November ...
  • Nikon: "BROKEN NIGHT" Promo / PR Ad  by McCann New York Nikon: BROKEN NIGHT
    Promo, Case study
    Nikon Corporation,
    Nikon, Nikon
    McCann New York
    United States
    ... Nikon Corporation Nikon Nikon McCann New York Advertiser: NIKON Agency: McCANN ERICKSON Category: Best Use of Branded Content & Sponsorship Advertising campaign: BROKEN NIGHT Strategic Planning: Anthony Perez (McCann New York) Creative Director: Dov Zmood (McCann New York) Senior Vice President/Executive Producer: Greg Lotus (McCann New York) Chairman: Harris Diamond (McCann New York) Chief Production Officer: Brian Dilorenzo (McCann New York) Strategic Planning: Julianna Katrancha (McCann New York) Account Leadership: Kinal Shah (McCann New York) Director: Guillermo Arriaga (Independent Media) President: Hank Summy (McCann New York) Programmer: James Donovan (McCann New York) Designers: Olga Vladova (McCann New York) Producers: Jill Ann Toloza (McCann New York) Senior Vice President Group Creative Director: Larry Platt (McCann New York) Producers: Lauren Bauder (McCann New York) Chief Creative Officer: Sean Bryan (McCann New York) Senior Vice President Group Creative Director: Tom Sullivan (McCann New York) Chief Creative Officer: Thomas Murphy (McCann New York) Account Leadership: Dana Mccullough (McCann New York) Creative Director: Kathy Grover (McCann New York) Executive Vice President/Account Leadership: Kevin Scher (McCann New York) Chief Operating Officer: Patrick Lafferty (McCann New York) Executive Producer: Susanne Preissler (Independent Media) Designers: Brad Blondes (McCann New York) Account Leadership: Daniella Rey (McCann New York) Strategy Nikon needed to grab Hollywood’s attention with the move-making capabilities of the D800. And quickly, given that rival Canon was fast becoming the industry-standard HDSLR. But cinematographers are notoriously skeptical of advertising and paid endorsements. So, we chose to speak to them in their own language, with the D800 itself doing the talking. To prove to the most discerning eyes in the world that the camera could make anything beautiful, we decided to make a beautiful horror movie. We knew the horror genre, in particular, would showcase many of the D800’s strengths (low light performance, a small form factor for unsettling angles) while simultaneously speaking to pain-points familiar to these professionals when working with traditional, bulkier gear. And we knew the tone of the resulting content would be wildly different from anything anyone would expect from a major camera manufacturer, thereby proving Nikon’s support for daring storytellers. Execution We deliberately played down the brand’s involvement, choosing instead to treat this as a real movie release. The filmmaking community was reached with a targeted media approach intended to drive traffic to the Broken Night Tumblr page, which, appropriately, was launched on Halloween and documented the entire production journey. Filmmakers got to see the camera being pushed to its limits in a non-ad-like environment. Some additional media support within Tumblr allowed us to engage a very active online community. Along with a targeted PR campaign and ever-growing word of mouth, buzz around Broken Night began to build steadily, culminating in the movies being selected for the Sundance Film Festival, where it premiered. All in all, a limited but well focused media plan paved the road to exposure that cannot be bought. Effectiveness After placing media within major filmmaking sites, buzz around Broken Night began gaining momentum. Videos were shared, stories were published and filmmakers became intrigued with Nikon D800’s capabilities. Eventually, the movie became an Official Selection at Sundance and played in front of the hard-to-reach audience we needed to see it. With over 25 million PR impressions and almost 200,000 views of the movie online, Nikon had broken through. In fact, a handful of filmmakers have proactively reached out to Nikon ...
  • Nikon: "BEAUTIFUL DREAMERS" Promo / PR Ad  by TURNER BROADCASTING SYSTEM Nikon: BEAUTIFUL DREAMERS
    Promo, Case study
    Nikon Corporation,
    Nikon, Nikon
    TURNER BROADCASTING SYSTEM
    Japan
    ... Nikon Corporation Nikon Nikon TURNER BROADCASTING SYSTEM Advertiser: NIKON Agency: TURNER BROADCASTING SYSTEM Category: Other Consumer Products (including Durable Goods) Advertising campaign: BEAUTIFUL DREAMERS Sales Planner: Yuko Mori (Turner International Japan) Sales Director: Atsushi Saito (Turner International Japan) Sales Planner: Hiroyuki Oka (Turner International Japan) Execution CNN created a program entitled 'Aiming for Gold' that captured the progress of top athletes on their journey towards the Olympics and a segment entitled 'Human to Hero' that featured top athletes and the challenges they had to overcome to achieve their dreams.In addition to exposure on CNN and CNN.com, Nikon also received promotional benefits from an iPhone app and a ‘Beautiful Dreamers’ photo contest Facebook page created by CNN where fans could submit photographs of people in the pursuit of their dreams. CNN also provided photography tips and a tailored assignment for iReporters to share their best sports photographs and feedback were given by sports photography experts on a selection of these iReports. The best images were then featured in a photo gallery online and on air. A series of workshops, 'Sports Photography Master Class' was conducted by professional sports photographer, Tom Miles, for amateur photographers in London. Effectiveness Through leveraging the excitement of the Olympics, with a dynamic integrated approach, Nikon managed to reach a broader audience, i.e. brand awareness has risen to 98%. The campaign has worked well in enhancing Nikon’s image as people have a positive shift towards the brand overall, and it is now being seen as more 'inspiring', 'uplifting', 'friendly' and 'innovative'. The photo contest page has received an overwhelming number of participants submitting their photos and has garnered over 389K 'Likes' as of April 2013. Overall, the campaign was viewed positively as 'interesting', 'attractive', 'favourable' and most importantly, 'a good fit with Nikon'. Source: CNN/Ipsos Ad recall survey for Nikon July 2012 Strategy For a long time, Nikon has been a trusted name in the high-end camera industry. But in this dynamic digital era, it is crucial for Nikon to build on its traditions and broaden its appeal to a younger consumer base by reaching out to its target audience through strategic campaigns across different platforms, particularly new media such as Facebook and iPhone app. The campaign aimed to promote Nikon’s philosophy of 'Trustworthiness & Creativity', 'Meeting needs, exceeding expectations', and the message they strongly believe in 'everyone who pursues the challenge of realizing their dream is beautiful' – values that the target audience can easily associate themselves with. This dynamic and integrated approach allowed Nikon ...
  • Nikon D3200: "Tree" TV Commercial  by McCann New York, Furlined Nikon: Tree
    TV & Cinema
    Nikon Corporation,
    Nikon, Nikon D3200
    McCann New York
    United States
    Tree Nikon Corporation Nikon Nikon D3200 Nikon D3200 Furlined McCann New York ...
  • Nikon Cameras: "Nikon Sound Pictures" Case study  by Miami Ad School Berlin Nikon: Nikon Sound Pictures
    Case study
    Nikon Corporation,
    Nikon, Nikon Cameras
    Miami Ad School Berlin
    Germany
    Nikon Sound Pictures Nikon Corporation Nikon Nikon Cameras Nikon Cameras Miami Ad School Berlin Advertised brand: Nikon Sound Pictures Advert title(s): Nikon ...
  • Award winner ad! Canon Digital Slr Camera: "PROJECT IMAGIN8ION [image]" Print Ad  by Grey New York Canon: PROJECT IMAGIN8ION [image]
    Print ads
    Canon Inc.,
    Canon, Canon Digital Slr Camera
    Grey New York
    United States
    ... impactful way. Furthermore, in 2011, Nikon caught up in the DSLR ...
  • Award winner ad! Nikon: "Nikon Set Your Pictures Free" TV Commercial  by Moo Studios Nikon: Nikon Set Your Pictures Free
    TV & Cinema
    Nikon Corporation,
    Nikon, Nikon
    Moo Studios
    United States
    Nikon Set Your Pictures Free Nikon Corporation Nikon Nikon Moo Studios Director : Emil Kahr Production company: Moo Studios Country: USA Title "Set Your Pictures Free" Campaign Set Your Pictures Free Advertiser Nikon Brand Nikon Media Type Television & Cinema Length 60 seconds Director of Photography Yusuke Sato Nikon ...
  • Nikon: "Spec Commercial" TV Commercial  by Moo Studios Nikon: Spec Commercial
    TV & Cinema
    Nikon Corporation,
    Nikon, Nikon
    Moo Studios
    Nikon: Spec Commercial Nikon Corporation Nikon Nikon Moo Studios Director: Emil Kahr ...
  • Nikon Cameras: "THE WARNER SOUND CAPTURED BY NIKON" Design & Branding  by MWW, Nikon, TIME WARNER Nikon: THE WARNER SOUND CAPTURED BY NIKON
    Design & Branding, Case study, Making of
    Nikon Corporation,
    Nikon, Nikon Cameras
    MWW
    United States
    ... NIKON Nikon Corporation Nikon Nikon Cameras Nikon Cameras TIME WARNER Nikon MWW Category: Best use or integration of music Advertiser: NIKON Product/Service: NIKON CAMERAS Agency: WARNER MUSIC GROUP Agency: NIKON Agency: MWW Chairman And Chief Executive Office - Recorded Music: Lyor Cohen (Warner Music Group) General Manager - The Warner Sound: Ocean Macadams (Warner Music Group) Senior Vice President Brand Partnerships: Camille Hackney (Atlantic Records) Vice President Brand Partnerships: Jonathan Feldman (Atlantic Records) Director Of Marketing: Maridi Nalle (Atlantic Records) Manager/Artist Development: Ashley Keiser (Atlantic Records) Coordinator Artist Development: Drew Kaklamanos (Warner Brothers Records) Coordinator Artist Development: Chelsea Cloud (Warner Brothers Records) Senior Vice President Global Touring And Artist Development: Elyse Rogers (Warner Music Group) Vice President Digital Marketing: Brian Dackowski (Atlantic Records) Senior Vice President Brand Partnerships: Lori Feldman (Warner Brothers Records) Senior Vice President Creative Services: Norman Wonderly (Warner Brothers Records) Senior Director Publicity: Ashley White (Atlantic Records) Vice President Publicity: Andrew Steinthal (Warner Brothers Records) Senior Vice President: Tara Naughton (MWW Group) Vice President: Jackie Glick (MWW Group) Managing Director: Geoff Coalter (MWW Group) Senior Account Executive: Matt Kopacz (MWW Group) Senior Account Executive: Robin Theis (MWW Group) Digital Coordinator: Joanna Nettelfield (MWW Group) Media placement: Online Video - YouTube - March 13th, 2012 Media placement: Online Video - YouTube - March 21st, 2012 Campaign Description ‘The Warner Sound Captured by Nikon’ was held at SXSW (during both the Music and Interactive portions of the conference) in Austin, TX, “the biggest and most anticipated convergence of all things music and technology” as it describes itself. SXSW Music showcases roughly 2,000 musical acts from around the globe, representing well over 50 different countries, on over 90 stages in downtown Austin. SXSW Interactive showcases emerging technologies, new websites, video games and start-up ideas. Attendees include labels, agents, managers, manufacturers, publishers, writers, bloggers, media, technologists, starts-ups, developers, and fans. Because our event was officially sanctioned by SXSW, it was required by the organisation that our artists only played 1 official SXSW evening show per day (ie. when Gary Clark Jr. played our Wednesday night show he was not allowed to perform at any other official SXSW showcase that night). There are currently 18 performances from the event on The Warner Sound YouTube page (www.youtube.com/thewarnersound). These performances were required to be—and have been—cleared on both the master and publishing sides in order to legally stream on our channel. Effectiveness We were tasked with introducing new products to key consumers, and show how Nikon products are ideal for capturing memories in challenging, low-light environments. The brand is a perfect fit for SXSW—the worlds of photography and music have similar sensibilities appealing to all ages and demographics. By capturing photos and videos of performances, Nikon showcased the speed, quality and video capability of its cameras and shared amazing moments with fans. The team demonstrated the value of Nikon’s products and spread brand awareness through ‘The Warner Sound Captured by Nikon’, helping Nikon generate compelling content and online buzz while innovatively reaching new audiences. The Nikon brand was fully integrated into every aspect of the event. Attendees and fans at home experienced the star-studded events via live-stream on YouTube, from Nikon’s HD-SLR cameras. Visitors lined up for a Nikon photo-booth (receiving prints and uploads to Facebook), and received Nikon-branded sunglasses. Attendees and viewers were digitally engaged around hashtag #SXSWWarnerNikon through the YouTube, Twitter and Facebook feeds. Prior to the live events at SXSW, Nikon and WMG held the Nikon 1 ‘Your 1 Shot’ contest with Talenthouse. Bands and artists submitted performance video for the opportunity to open for chart-toppers, fun., at the event. The winner, Royal Teeth, was chosen from over 900 submissions by a panel of A&R executives from WMG, as well as B.o.B. and Neon Hitch. Winners and runners-up received new Nikon photography equipment. Additionally, on-site Nikon held a HD-SLR Music-video workshop hosted by filmmakers The Bui Brothers (HD-SLR experts/brand ambassadors). WMG/Nikon partnered with non-profit Music Unites to give 5 local students the opportunity to attend the event hosted by Gary Clark Jr., Chairman & CEO of Recorded Music for WMG, Lyor Cohen, and legendary rock photographer Robert Knight. The students each received Nikon cameras and participated in a workshop with Knight photographing Clark and other performance. Implementation • Performances from megastars fun., T.I., B.o.B., and Dr. John, among many others • Announcements/videos shared via WMG’s, performing artists’, Talenthouse’s and Nikon’s social media profiles • Flyers blanketed Austin • 8 X 10 banners hung at major hub, 6th street/Red River • 2-week, full-page ads ran in Austin Chronicle and Austin American Statesman • Ticket giveaways with local radio stations, blogs and promoters • High-profile publicity in, New York Times, LA Times, USA Today, Billboard, Rolling Stone, others • Ice cream vendor Coolhaus created flavours for WMG performing artists (Santigold and Strawberry, Gary Clark Jr’s Irish Breakfast, B.o.B’s Strange Clouds). Artists sent tweets daily encouraging retweets and attendance. Outcome The combination of a leading brand name, WMG’s world-renowned artists, and world-class production, marketing, and social media teams, made the event a huge success for all parties involved. Through social media alone, the event garnered nearly 64m impression, with more than 26,00 Facebook RSVPs and 265,455 email list subscriber sign-ups. The YouTube live-stream brought the entire concert experience to an engaged audience of users worldwide, garnering 41,203 views over the 3 nights, reaching a peak of 1748 concurrent viewers, and a peak average viewing duration of nearly 18 minutes. The entire promotion resulted in buzz spanning over a month long, resulting in social media impressions of more than 40 and 23m on Facebook and Twitter, respectively. The physical event consistently reached capacity early on: more than 7,500 fans over 3 nights and more than 2,000 fans during the 2 days experienced the performances and Nikon ...
  • Award winner ad! Nikon Cameras: "If I Were" TV Commercial  by Jung Von Matt/Alster Hamburg Nikon: If I Were
    TV & Cinema
    Nikon Corporation,
    Nikon, Nikon Cameras
    Jung Von Matt/Alster Hamburg
    Germany
    ... Nikon Corporation Nikon Nikon Cameras Nikon Cameras Jung Von Matt/Alster Hamburg Title "If I Were" Agency Jung von Matt AG City Hamburg Campaign The Nikon 1 Launch Campaign Advertiser Nikon Brand Nikon ...
  • Award winner ad! Nikon Cameras: "Product Spot" TV Commercial  by Jung Von Matt/Alster Hamburg Nikon: Product Spot
    TV & Cinema
    Nikon Corporation,
    Nikon, Nikon Cameras
    Jung Von Matt/Alster Hamburg
    Germany
    ... Nikon Corporation Nikon Nikon Cameras Nikon Cameras Jung Von Matt/Alster Hamburg Title "Product Spot" Agency Jung von Matt AG City Hamburg Campaign The Nikon 1 Launch Campaign Advertiser Nikon Brand Nikon ...
  • Award winner ad! Nikon Cameras: "Future" Print Ad  by Jung Von Matt/Alster Hamburg Nikon: Future
    Print ads
    Nikon Corporation,
    Nikon, Nikon Cameras
    Jung Von Matt/Alster Hamburg
    Germany
    ... Nikon Corporation Nikon Nikon Cameras Nikon Cameras Jung Von Matt/Alster Hamburg Title "Future" Agency Jung von Matt AG City Hamburg Campaign The Nikon 1 Launch Campaign Advertiser Nikon Brand Nikon ...
  • Award winner ad! Nikon Cameras: "Brother" Print Ad  by Jung Von Matt/Alster Hamburg Nikon: Brother
    Print ads
    Nikon Corporation,
    Nikon, Nikon Cameras
    Jung Von Matt/Alster Hamburg
    Germany
    ... Nikon Corporation Nikon Nikon Cameras Nikon Cameras Jung Von Matt/Alster Hamburg Title "Brother" Agency Jung von Matt AG City Hamburg Campaign The Nikon 1 Launch Campaign Advertiser Nikon Brand Nikon ...
  • Award winner ad! Nikon Cameras: "Radio" Print Ad  by Jung Von Matt/Alster Hamburg Nikon: Radio
    Print ads
    Nikon Corporation,
    Nikon, Nikon Cameras
    Jung Von Matt/Alster Hamburg
    Germany
    ... Nikon Corporation Nikon Nikon Cameras Nikon Cameras Jung Von Matt/Alster Hamburg Title "Radio" Agency Jung von Matt AG City Hamburg Campaign The Nikon 1 Launch Campaign Advertiser Nikon Brand Nikon ...
  • Award winner ad! Nikon Cameras: "Nikon 1 Website" Online Advert  by Jung Von Matt/Alster Hamburg Nikon: Nikon 1 Website
    Online
    Nikon Corporation,
    Nikon, Nikon Cameras
    Jung Von Matt/Alster Hamburg
    Germany
    Nikon 1 Website Nikon Corporation Nikon Nikon Cameras Nikon Cameras Jung Von Matt/Alster Hamburg Title "Nikon 1 Website" Agency Jung von Matt AG City Hamburg Campaign The Nikon 1 Launch Campaign Advertiser Nikon Brand Nikon ...
  • Award winner ad! Nikon Cameras: "Hands" Outdoor Advert  by Jung Von Matt/Alster Hamburg Nikon: Hands
    Outdoor
    Nikon Corporation,
    Nikon, Nikon Cameras
    Jung Von Matt/Alster Hamburg
    Germany
    ... Nikon Corporation Nikon Nikon Cameras Nikon Cameras Jung Von Matt/Alster Hamburg Title "Hands" Agency Jung von Matt AG City Hamburg Campaign The Nikon 1 Launch Campaign Advertiser Nikon Brand Nikon ...
  • Award winner ad! Nikon: "Brother [french]" Print Ad  by Jung Von Matt Germany, Mediacom Paris Nikon: Brother [french]
    Print ads
    Nikon Corporation,
    Nikon, Nikon
    Jung Von Matt Germany
    France
    ... Nikon Corporation Nikon Nikon Jung Von Matt Germany Mediacom Paris Annonceur : Nikon France Responsables : Mylène Amdjad, Stéphanie Dugas Agence : Jung von Matt AG Responsables : Julia Peuckert, Ilan Schäfer Agence média : Mediacom France Responsables : Olivia Deschamps, Mathieu Viot Créé en octobre 2008, le segment des appareils photo numériques compacts hybrides (APNH) représente une bonne opportunité pour Nikon d’étendre ses activités au sein de l’industrie de l’image. En octobre 2011, le fabricant lance donc Nikon 1, un nouvel appareil photo apportant à la fois innovation et technologie au marché des APNH. Objectifs : obtenir une part de marché d’au moins 20 % dans le segment APNH dans les six premiers mois, faire du Nikon 1 le modèle le plus vendu sur le marché des appareils hybrides et de Nikon le leader en matière de notoriété dans la catégorie APNH. Pour y parvenir, la marque identifie trois stratégies distinctes : une campagne de sensibilisation centrée sur l’utilisation des RP ; une campagne de lancement, avec un important budget réparti sur tous les canaux médiatiques pertinents en insistant sur la télévision ; les activités locales, concentrées sur “Exper1enc”, série de Webtéléréalité en huit épisodes sur internet. Résultat : plus de 15 500 000 contacts télévisuels, plus de 5 millions de PAP et 80 000 vues du microsite de télé-réalité. Au terme de six mois seulement, avec une part de marché de 35,1 %, Nikon a non seulement dépassé ses objectifs commerciaux de 75,5 %, mais a également pris le leadership sur ses concurrents établis Sony et Panasonic. En trois mois, Nikon ...
  • Award winner ad! Nikon: "Radio [french]" Print Ad  by Jung Von Matt Germany, Mediacom Paris Nikon: Radio [french]
    Print ads
    Nikon Corporation,
    Nikon, Nikon
    Jung Von Matt Germany
    France
    ... Nikon Corporation Nikon Nikon Jung Von Matt Germany Mediacom Paris Annonceur : Nikon France Responsables : Mylène Amdjad, Stéphanie Dugas Agence : Jung von Matt AG Responsables : Julia Peuckert, Ilan Schäfer Agence média : Mediacom France Responsables : Olivia Deschamps, Mathieu Viot Créé en octobre 2008, le segment des appareils photo numériques compacts hybrides (APNH) représente une bonne opportunité pour Nikon d’étendre ses activités au sein de l’industrie de l’image. En octobre 2011, le fabricant lance donc Nikon 1, un nouvel appareil photo apportant à la fois innovation et technologie au marché des APNH. Objectifs : obtenir une part de marché d’au moins 20 % dans le segment APNH dans les six premiers mois, faire du Nikon 1 le modèle le plus vendu sur le marché des appareils hybrides et de Nikon le leader en matière de notoriété dans la catégorie APNH. Pour y parvenir, la marque identifie trois stratégies distinctes : une campagne de sensibilisation centrée sur l’utilisation des RP ; une campagne de lancement, avec un important budget réparti sur tous les canaux médiatiques pertinents en insistant sur la télévision ; les activités locales, concentrées sur “Exper1enc”, série de Webtéléréalité en huit épisodes sur internet. Résultat : plus de 15 500 000 contacts télévisuels, plus de 5 millions de PAP et 80 000 vues du microsite de télé-réalité. Au terme de six mois seulement, avec une part de marché de 35,1 %, Nikon a non seulement dépassé ses objectifs commerciaux de 75,5 %, mais a également pris le leadership sur ses concurrents établis Sony et Panasonic. En trois mois, Nikon ...
  • Award winner ad! Nikon: "Nikon [french]" Print Ad  by Jung Von Matt Germany, Mediacom Paris Nikon: Nikon [french]
    Print ads
    Nikon Corporation,
    Nikon, Nikon
    Jung Von Matt Germany
    France
    Nikon [french] Nikon Corporation Nikon Nikon Jung Von Matt Germany Mediacom Paris Annonceur : Nikon France Responsables : Mylène Amdjad, Stéphanie Dugas Agence : Jung von Matt AG Responsables : Julia Peuckert, Ilan Schäfer Agence média : Mediacom France Responsables : Olivia Deschamps, Mathieu Viot Créé en octobre 2008, le segment des appareils photo numériques compacts hybrides (APNH) représente une bonne opportunité pour Nikon d’étendre ses activités au sein de l’industrie de l’image. En octobre 2011, le fabricant lance donc Nikon 1, un nouvel appareil photo apportant à la fois innovation et technologie au marché des APNH. Objectifs : obtenir une part de marché d’au moins 20 % dans le segment APNH dans les six premiers mois, faire du Nikon 1 le modèle le plus vendu sur le marché des appareils hybrides et de Nikon le leader en matière de notoriété dans la catégorie APNH. Pour y parvenir, la marque identifie trois stratégies distinctes : une campagne de sensibilisation centrée sur l’utilisation des RP ; une campagne de lancement, avec un important budget réparti sur tous les canaux médiatiques pertinents en insistant sur la télévision ; les activités locales, concentrées sur “Exper1enc”, série de Webtéléréalité en huit épisodes sur internet. Résultat : plus de 15 500 000 contacts télévisuels, plus de 5 millions de PAP et 80 000 vues du microsite de télé-réalité. Au terme de six mois seulement, avec une part de marché de 35,1 %, Nikon a non seulement dépassé ses objectifs commerciaux de 75,5 %, mais a également pris le leadership sur ses concurrents établis Sony et Panasonic. En trois mois, Nikon ...
  • Award winner ad! Nikon: "Product Spot [french]" TV Commercial  by Jung Von Matt Germany, Mediacom Paris Nikon: Product Spot [french]
    TV & Cinema
    Nikon Corporation,
    Nikon, Nikon
    Jung Von Matt Germany
    France
    ... Nikon Corporation Nikon Nikon Jung Von Matt Germany Mediacom Paris Annonceur : Nikon France Responsables : Mylène Amdjad, Stéphanie Dugas Agence : Jung von Matt AG Responsables : Julia Peuckert, Ilan Schäfer Agence média : Mediacom France Responsables : Olivia Deschamps, Mathieu Viot Créé en octobre 2008, le segment des appareils photo numériques compacts hybrides (APNH) représente une bonne opportunité pour Nikon d’étendre ses activités au sein de l’industrie de l’image. En octobre 2011, le fabricant lance donc Nikon 1, un nouvel appareil photo apportant à la fois innovation et technologie au marché des APNH. Objectifs : obtenir une part de marché d’au moins 20 % dans le segment APNH dans les six premiers mois, faire du Nikon 1 le modèle le plus vendu sur le marché des appareils hybrides et de Nikon le leader en matière de notoriété dans la catégorie APNH. Pour y parvenir, la marque identifie trois stratégies distinctes : une campagne de sensibilisation centrée sur l’utilisation des RP ; une campagne de lancement, avec un important budget réparti sur tous les canaux médiatiques pertinents en insistant sur la télévision ; les activités locales, concentrées sur “Exper1enc”, série de Webtéléréalité en huit épisodes sur internet. Résultat : plus de 15 500 000 contacts télévisuels, plus de 5 millions de PAP et 80 000 vues du microsite de télé-réalité. Au terme de six mois seulement, avec une part de marché de 35,1 %, Nikon a non seulement dépassé ses objectifs commerciaux de 75,5 %, mais a également pris le leadership sur ses concurrents établis Sony et Panasonic. En trois mois, Nikon ...
  • Award winner ad! Nikon: "If I Were [french]" TV Commercial  by Jung Von Matt Germany, Mediacom Paris Nikon: If I Were [french]
    TV & Cinema
    Nikon Corporation,
    Nikon, Nikon
    Jung Von Matt Germany
    France
    ... Nikon Corporation Nikon Nikon Jung Von Matt Germany Mediacom Paris Annonceur : Nikon France Responsables : Mylène Amdjad, Stéphanie Dugas Agence : Jung von Matt AG Responsables : Julia Peuckert, Ilan Schäfer Agence média : Mediacom France Responsables : Olivia Deschamps, Mathieu Viot Créé en octobre 2008, le segment des appareils photo numériques compacts hybrides (APNH) représente une bonne opportunité pour Nikon d’étendre ses activités au sein de l’industrie de l’image. En octobre 2011, le fabricant lance donc Nikon 1, un nouvel appareil photo apportant à la fois innovation et technologie au marché des APNH. Objectifs : obtenir une part de marché d’au moins 20 % dans le segment APNH dans les six premiers mois, faire du Nikon 1 le modèle le plus vendu sur le marché des appareils hybrides et de Nikon le leader en matière de notoriété dans la catégorie APNH. Pour y parvenir, la marque identifie trois stratégies distinctes : une campagne de sensibilisation centrée sur l’utilisation des RP ; une campagne de lancement, avec un important budget réparti sur tous les canaux médiatiques pertinents en insistant sur la télévision ; les activités locales, concentrées sur “Exper1enc”, série de Webtéléréalité en huit épisodes sur internet. Résultat : plus de 15 500 000 contacts télévisuels, plus de 5 millions de PAP et 80 000 vues du microsite de télé-réalité. Au terme de six mois seulement, avec une part de marché de 35,1 %, Nikon a non seulement dépassé ses objectifs commerciaux de 75,5 %, mais a également pris le leadership sur ses concurrents établis Sony et Panasonic. En trois mois, Nikon ...
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