Coca-cola: "Security Cameras" TV Commercial by Wunderman Buenos Aires

Type of entry: Product & Service
Category: Non-Alcoholic Drinks
Advertiser: COCA-COLA
Product/Service: COCA-COLA
Agency: WUNDERMAN BUENOS AIRES, ARGENTINA
Advertiser COCA-COLA
Product COCA-COLA
Entrant WUNDERMAN BUENOS AIRES, ARGENTINA
Type of Entry: Product & Service
Category: Non-Alcoholic Drinks
Title: SECURITY CAMS
Advertiser/Client: COCA-COLA
Product/Service: COCA-COLA
Entrant Company: WUNDERMAN BUENOS AIRES, ARGENTINA
DM/Advertising Agency: WUNDERMAN BUENOS AIRES, ARGENTINA
2nd DM/Advertising Agency: BONAVENA Buenos Aires, MEXICO


Brief Explanation
Security Cameras footageis directly associated with negative things like accidents, theft, violence, fights and so on.
Coca-Cola tries to demonstrate that security cameras capture more good events than bad ones, showing that it is all a matter of perception and inviting people to look at the world a little differently.