Google: "Introducing Google Play" TV Commercial by Studio G

Type of entry: Film Craft
Category: Sound Design
Advertiser: GOOGLE
Product/Service: GOOGLE PLAY
Agency: GOOGLE Mountain View, USA
Advertiser GOOGLE
Product GOOGLE PLAY
Entrant GOOGLE Mountain View, USA
Type of Entry: Film Craft
Category: Sound Design
Title: INTRODUCING GOOGLE PLAY
Advertiser/Client: GOOGLE
Product/Service: GOOGLE PLAY
Entrant Company: GOOGLE Mountain View, USA
DM/Advertising Agency: GOOGLE STUDIO G Mountain View, USA


Brief Explanation
This is the video used to introduce Google Play, a new premium digital content destination where you can buy and enjoy music, movies, books, apps and games wherever you are, on the web and on your mobile (Android) device.

The video was designed to illuminate the new service in a fun and engaging way; the Briefcase concept illustrated the idea that all your entertainment is now all in one place, available anywhere you go, on the web and on your devices.

The Briefcase was fully functional and required six puppeteers on set to operate. The final video is a composited compilation of two main takes and a couple of beauty passes. The functioning briefcase innards were then composited into a smaller briefcase in post that, while on set, could be closed and removed by the actor. While the projector in the box worked and had practical lighting, the geometric animation was added in post.