Greenpeace: "OIL ON CANVAS" TV Commercial by Publicis Mojo Auckland

Type of entry: Billboards & Street Furniture
Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Advertiser: GREENPEACE NEW ZEALAND
Product/Service: GREENPEACE
Agency: PUBLICIS MOJO Auckland, NEW ZEALAND
Advertiser GREENPEACE NEW ZEALAND
Product GREENPEACE
Entrant PUBLICIS MOJO Auckland, NEW ZEALAND
Type of Entry: Billboards & Street Furniture
Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Title: OIL ON CANVAS
Advertiser/Client: GREENPEACE NEW ZEALAND
Product/Service: GREENPEACE
Entrant Company: PUBLICIS MOJO Auckland, NEW ZEALAND
DM/Advertising Agency: PUBLICIS MOJO Auckland, NEW ZEALAND

Description of Ambient execution
The entire campaign received over 100 000 signatures in the first week. Enough to have the issue tabled at parliament
Rena did this. Deep sea oil drilling could be 1000 times worse.

Originally in translation box...
This oil print was made using an actual bird killed in the 'Rena' disaster.