Entrant: Euro RSCG, Düsseldorf
STIHL Handheld Blowers
"Autumn Calender 2010"
Corporate Name of Client: STIHL Vertriebszentrale AG & CO. KG
Client Account Director: Michael Liehr
Agency Account Directors: Marcus Kotarba/Daniel Grube
Agency: Euro RSCG Düsseldorf/München , Düsseldorf/München
Chief Creative Officer: Felix Glauner
Creative Director: Torsten Pollmann
Copywriters: Christoph Mueller/Till Koester/
Art Directors: Martin Staubach/Kai Tusar/
Graphic Designers: Uwe Strahl/Detlef Stuhldreier
Basic description of the project:
For our client STIHL (Leaf blowers) we invented the first tear-off calendar that looses its leaves automatically. The STIHL autumn calendar shows STIHL´s key clients the necessity of STIHL leaf blowers in an entertaining way – day by day. The sheets are designed as typical foliage leaves. Leaves fall in autumn, so the STIHL autumn calendar only covers the time period from 9/23 till 12/21. STIHL is planning to produce 3000 calendars. The demo-video on youtube.com got far over 170.000 hits, thousands of linkings to homepages, blogs and tweets. Maybe you want to click it: http://www.youtube.com/watch?v=bjArJd7O1UA
The TV Commercial titled Autumn Calender 2010 was done by Euro Rscg Dusseldorf advertising agency for product: Stihl Leaf Blowers (brand: Stihl) in Germany. It was released in the Sep 2010.