Heineken Beer: "ENTRANCE" TV Commercial by Wieden & Kennedy Amsterdam

Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: ENTRANCE
Advertiser/Client: HEINEKEN
Product/Service: HEINEKEN
Entrant Company: WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Advertising Agency: WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Chief Creative Officer: N/A
Executive Creative Director: Mark Bernath/Eric Quennoy
Creative Director: Mark Bernath/Eric Quennoy
Art Director: Alvaro Sotomayor
Copywriter: Roger Hoard/Carlo Cavallone
Agency Producer: Tony Stearns
Advertiser's Supervisor: Sandrine Huiijgen/Cyril Charzat
Planner: Martin Weigel
Account Manager: Jasmina Krnjetin
Account Supervisor: Clay Mills
Production Company: SONNY London, UNITED KINGDOM
Director: Fredrik Bond
Producer: Alice Grant
Editor: Tim Thorton-Allan
Sound Design/Arrangement: Grand Central Studios
Music: Artist/Title: The Asteroids Galaxy Tour/The Golden Age
Post Production: The Mill London
Other Credits: Broadcast Director: Erik Verheijen/Business Affairs: Karen Crossley
Brief Explanation:
The film’s hero makes a legendary entrance at a challenging embassy party full of eclectic characters. Our hero effortlessly greets each guest, charming his way past a coterie of colorful characters including the beautiful wife of a dignitary, a gun slinging oil baron and even a kung fu assassin. His interaction with the guests suggest intriguing back stories like when he returns the missing glass eye of a curious looking General, or of previous romantic entanglements. Our man navigates the party with aplomb and style, finally ending up on stage jamming with the lead singer of band - The Asteroids Galaxy Tour. The Danish alternative pop band sings its latest single and backing track of the film, ‘The Golden Age’.