Aviva: I am John (This is not business as usual)

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Released:	March 2009
Advertiser:	КапиталЪ Медицинское страхование
Agency:	AMV BBDO
Country:	United Kingdom
Category:	Investment, insurance & property development

Credits:

Lead Flame, Barnes, said: “Our work on AVIVA was divided into two totally separate films. Both projects were generally shot, edited and posted together. We were all keen to allow each of the five vignettes to have a different look and feel. The most interesting era to recreate was the Alice Cooper early 70s tube-camera. The production company managed to track down an old 30+ year old studio camera which gave the image that blown out, electronic studio feel. Once the old footage was sourced and transferred the modern day stars were composited into each scenario.”
Barnes added: “In ’I am John’ each character finds themselves in one scenario, with their alter-ego delivering a line to camera. Each split screen shot features a moving camera usually tracking into position. This was carefully choreographed on set to provide consistency and then tracked together at The Mill in flame. In between many of the scenarios are short time-lapse sequences which add pace and visual interest. These were all shot alongside the main production on a Digital SLR stills camera. This allowed the director to concentrate on the principle filming while a very small ‘second-unit - of one - shot extra material in and around the set.”

Brand: Aviva
Agency: Abbott Mead Vickers BBDO
Agency Producer: Anita Sasdy
Creative: Mike Durban; Tony Strong
Director: Vaughan Arnell
Production: Serious Pictures
Producer: Donnie Masters
Director of Photography: Nicola Pecorini
Post Production: The Mill
Editor: Bruce Townend
Music: The Chemical Brothers, The Pills Won't Help You Now; Parv and Johnnie Burn, Wave; Susan Stone, Tonic