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Фонд Елены Франчук: PENCIL
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | April 2005 |
| Advertiser: | Фонд Елены Франчук  |
| Agency: | EURO RSCG Kiev |
| Country: | Ukraine |
| Category: |
Public awareness messages
|
| Tags: |
Социальная реклама
Creative review
|
Credits:
Creative Director: Krivisheya Sergiy
Copywriter: Krivisheya Sergiy
Art Director: Davletyants Svetlana
Account Supervisor: Nadya Rydzak
Advertiser's Supervisor: Pavel Piminov
Production Company: ADRENALIN BROTHERS, Kiev, UKRAINE
Director: Nikolay Kaptan
Lighting Cameraman: Yuriy Borsuk
Synopsis
Condoms are not only a well-known contraceptive mean but also a good way to save yourself from HIV infection. The idea is that the pencils without a rubber (a street word for condom) get broken which symbolizes the people who succumb to the illness when they are having unprotected sex.