STS CHANNEL, REALITY SHOW 'THE RING': BASEMENT

Credits:

Advertising Agency: SHANDESIGN, Moscow, RUSSIA

Advertiser: Телеканал СТС

Executive Creative Director: Yuri Pryalkin
Creative Director: Sergey Shanovich
Copywriter: Natalia Isakova
Art Director: Alexey Mikhailov
Agency Producer: Grigory Dikkert
Advertiser's Supervisor: Natalia Isakova
Production Company: METRAFILMS, Moscow, RUSSIA
Director: Natalia Demidova
Producer: Natalia Demidova
Lighting Cameraman: Evgeny Ermolenko
Editor: Olga Golikova
Editor: Sergey Shanovich
Post Production: Studio Motor
Music: Artist/Title: Yuri Pryalkin/The Ring
Date Of 1st Transmission: 31/08/2007
Advertising Agency: METRAFILMS, Moscow, RUSSIA

Synopsis
'The Ring' - a new reality show started in September 2007 on STS channel. It's a real quest-adventure. A visitor to one of Moscow's cafés will suddenly find a ringing mobile phone. The voice will say that the game has started.
In every game there are two participants. They don't know each other. But only together can they pass all the trials. They need to follow the instructions of the Voice on every matter and go through the game's levels. Speed, excitement and the desire to win will decide the fate of 250,000 rubles! This spot recreates a thriller/horror starring a young man in good 'Saw' style.