Elder and Family Care Solutions

Credits:

FFL Paris presents a new and original mass-market product : ‘Elder and Family Care Solutions’

The campaign conceived by Fred & Farid for ‘Elder and Family Care Solutions’, is radically different in its approach compared to previous public service campaigns. The campaign sells these services like any commercial would sell a mass-market product. The approach even goes so far as to call these services ‘THE product’.

A treatment in the style of the 1950s, to serve specific needs of the 21st century

In the 50’s, during the golden age of the advertising, every product advertised possessed an element of novelty, of innovation, capable of having a direct and qualitative impact on peoples’ lives, definitively changing them for the better. Using this creative template suggests that the ‘Elder and Family Care Solutions’ will have the same qualitative impact on peoples’ lives as those products advertised over the decade of the 1950s.

Advertiser: Agence Nationale des Services ‡ la Personne
Agency: FFL Paris
Advertiser's team: Bruno Arbouet, Bruno Antoine, Charlotte Pistre
Adgency's team: Fred & Farid, Emmanuel Ferry, Augustin Zeller
Creative directors: Fred & Farid
Art Directors : Thomas Raillard, Alexandra Reghioua, Juliette Lavoix, Pauline de Montferrand.
TV Production: Alexandra Marik
Production: Big
Director: Terry Timely
Achat d’art : Camille Guerrier