Ferdinand The Bull

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Released:	August 2008
Agency:	McCANN ERICKSON PRAGUE
Country:	Czech Republic
Tags:	Award show winner

Credits:

Advertiser: Sprace.cz (job search engine)
Agency: McCann Erickson Prague
Producer: Roxana Pfeffermanova
Creative Director: Lars Killi
Art director: Radouane Hadj Moussa
Copywriter: Lars Killi
Director: Petr Hojda

A bulls head works as a metaphor for a person in a hopelesss, dead end job. The bull Goes to work in the morning in a bleak and sad environment. The bulls job is to hang on the wall in a meat restaurant. The bull ends the working day, by going daydreaming in a meadow where there is cows grassing peacefully in the beautiful nature. After daydreaming, it is back to the boring life and routine. A depiction of a very boring and predictable life. But there is hope! Now you can change your life and find your self a better job on Sprace.cz – the biggest job search engine in Czech republic.